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HVAC, 2nd Edition — Green and Global

345 Pages SBI January 01, 2010 SKU: SB2511497

The U.S. HVAC market grew 41% in heating systems and 45% in air conditioners from 1997 through 2006. This period of growth hit a wall, however, with the housing and credit market collapse of 2007 and the historic rise in unemployment. From 2006 to 2007 heating system installations dropped 24% and air conditioners saw a similar decline of 23%. As the housing market starts to pick up again, the credit crisis subsides and unemployment figures begin to drop, economic conditions will once again lead to increased growth in the industry. The green HVAC market should benefit in particular from federal and state support of more energy efficient homes and buildings.

According to the U.S. Department of Energy, “the average home spends about $1,900 annually on energy bills. Heating and cooling accounts for as much as half of a home’s energy use.” The DOE estimates that home owners can reduce their energy bills by up to 20% merely by replacing furnaces, boilers, central air conditioners and heat pumps with more efficient models. Electric Air-Source Heat Pumps (ASHPs) and Geothermal Heat Pumps (GHPs) offer some of the most efficient heating and cooling methods available today.

The American Recovery and Reinvestment Act of 2009 offers tax credits that home-owners can take advantage of when purchasing new, more energy efficient, higher-SEER HVAC equipment. “Consumers who purchase and install specific products, such as energy-efficient windows, insulation, doors, roofs, and heating and cooling equipment in existing homes can receive a tax credit for 30% of the cost, up to $1,500, for improvements "placed in service" starting January 1, 2009, through December 31, 2010.” Consumers can also receive a 30% tax credit for geothermal heat pumps placed in service before December 31, 2016.

Another development that will have an impact on the growth of the HVAC industry is the phasing out of ozone-depleting used as refrigerants in older air conditioners. Having already phased out the use of chlorofluorocarbons (CFCs) like R-11 and R-12 by 1995, the United States will now begin phasing out the use of the R-22 hydrochlorofluorocarbon (HCFC) refrigerant as of January 1, 2010. According to the EPA, "chemical manufacturers may still produce R-22 to service existing equipment, but not for use in new equipment.” In other words, while the existing stores of R-22 refrigerant can be used for existing equipment, new equipment will be required to use the alternative R-410A refrigerant instead. That will mean new business for installers and HVAC equipment manufacturers.

Further support for more efficient HVAC equipment comes from the DOE’s Builder Challenge, which supports the construction of cost-effective, net-zero homes throughout the United States. The Building Technology Program’s Builder’s Challenge was developed by the Department of Energy with the goal of offering “affordable net-zero energy homes by 2020 and net-zero energy commercial buildings by 2025.” The Department of Energy claims that homes that have already been built with the BTP’s Building America best practices “can use 40 percent less energy than comparable new homes.” The ultimate goal of the program is to offer homebuyers the choice of buying a “cost-neutral, net-zero energy home (NZEH) anywhere in the United States” by 2030.

Report Methodology

The information in HVAC in the U.S., 2nd Edition — Green and Global is based on data from the U.S. Department of Commerce, the Department of Energy, the U.S. International Trade Commission and the Census Bureau, along with information from trade associations such as the American Society of Heating, Refrigerating, and Air-Conditioning Engineers, Inc. (ASHRAE), business journals, company literature and websites, and research services such as Simmons Market Research Bureau.

What You’ll Get in This Report

HVAC in the U.S., 2nd Edition — Green and Global, makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that HVAC in the U.S., 2nd Edition — Green and Global offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report

If your company is already doing business in the HVAC market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for manufactured housing, as well as projected markets and trends through 2014.

This report will help:

  • Marketing managers identify market opportunities and develop targeted promotion plans for new, more efficient residential and commercial HVAC equipment.
  • Research and development professionals stay on top of competitor initiatives and explore demand for high efficiency HVAC equipment.
  • Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy HVAC systems.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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HVAC, 2nd Edition — Green and Global

January 01, 2010

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