Home > Garage and Storage Shed Trends in the U.S., 3rd Edition (Detailed Contents)

Garage and Storage Shed Trends in the U.S., 3rd Edition

SBI
April 1, 2009
253 Pages - SKU: SB1924903

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Executive Summary
- Scope of the Report
  - Methodology
- Product Definitions
- The Market
  - A Robust Market Slows Down
    - (Table) U.S. Retail Sales of Housewares 2007 (in billions of dollars)
- Factors Affecting Growth
  - (Table) Type of Parking Facility of New One-Family Houses Completed (percent)
  - Lower Prices Drive Spending
  - Gardening Boosts Shed Sales
- Market Projections
  - Slower Growth in Future
- The Marketers
  - Mergers, Acquisitions, Divestitures
- Market and Product Trends
  - Bigger is Better
  - Selling Value
  - Toughness to Appeal to Men
  - Aesthetics to Appeal to Women
  - Eco-friendly Initiatives Begin to Emerge
  - The Emotion of Organization
- Market Dynamics
  - Installed Versus DIY Trends
- The Consumer
  - Consumers Want Quality, Performance and Closet Storage
  - Consumers Do Want Large, Organized Garages
  - Listening to Women
  - Consumers Say They Want Green Products
  - Organization Calms Consumers
  - Empty Nest Not So Empty
The Market
- Scope of the Report
  - Methodology
- Product Definitions
  - A Robust Market Slows Down
    - (Table) U.S. Retail Sales of Housewares 2007 (in billions of dollars)
- Factors Affecting Growth
  - (Table) Percent of Home Ownership, 1990-2008
  - (Table) Annual Existing Home Sales, 2002-2008
  - (Table) Annual New Home Sales/Median Annual Sales Price, 1995-2008
  - (Table) Quarterly House Price Appreciation, 2005-2008 (percent)
  - (Table) Annual Housing Starts 2000-2008, Single Family Homes
  - (Table) Median Square Feet of Floor Area, New One Family Houses, 1985-2007
  - (Table) Type of Parking Facility of New One-Family Houses Completed (percent)
  - (Table) Personal Income and Its Disposition, 2001-2008 (in billions of dollars)
  - Lower Prices Drive Spending
    - (Table) Club Store Sales and Membership, 2002-2008 (in billions of dollars and millions of members)
    - (Table) U.S. Average Annual Consumer Expenditures, 2006 (percent)
    - (Table) Annual Home Remodeling Expenditures, 1995-2008 (in billions of dollars)
    - (Table) Home Improvement Products Sales (in billions of dollars)
  - Gardening Boosts Shed Sales
- Market Projections
  - Slower Growth in Future
The Marketers
- Mergers, Acquisitions, Divestitures
- Whirlpool Corporation
  - (Table) Whirlpool Corporation
  - Overview
  - Products
    - (Table) Gladiator GarageWorks Products
  - Promotion
- Stack-On Products Company
  - (Table) Stack-On Products Company
  - Overview
  - Products
    - (Table) Stack-On Products
- Sauder Woodworking
  - (Table) Sauder Woodworking
  - Overview
  - Products
    - (Table) Sauder Woodworking Garage Organization Products
- Newell Rubbermaid Inc.
  - (Table) Newell Rubbermaid Inc.
  - Overview
  - Performance
    - (Table) Newell Rubbermaid's Sales 2004-2008 (in millions of dollars)
    - (Table) Newell Rubbermaid Sales Composition, 2008 (in millions of dollars and percent of total)
  - Product portfolio
    - (Table) Rubbermaid Garage and Shed Storage Products
  - Distribution
  - Advertising and Promotion
- Stanley ZAG
  - (Table) Stanley ZAG
  - Overview
  - Products
    - (Table) Stanley ZAG Garage Organization Products
- Storage Squared
  - (Table) Storage Squared
  - Overview
    - (Table) Storage Squared Products
- GarageMaid
  - (Table) GarageMaid
  - Overview
    - (Table) GarageMaid Products
- FoldAWay Storage Systems
  - (Table) FoldAWay Storage Systems
  - Overview
    - (Table) FoldAWay Storage Systems Products
- Emerson Electric Co.
  - (Table) Emerson Electric Co.
  - Company Profile
  - Performance
  - Product portfolio
    - (Table) Emerson Electric Garage Organization Products
  - Distribution
- California Closets
  - (Table) California Closets
  - Overview
  - Performance
  - Product portfolio
    - (Table) California Closets Garage Organization Products
  - Advertising and Promotion
- Elfa
  - (Table) Elfa
  - Overview
  - Performance
  - Product portfolio
    - (Table) Elfa Garage Organization Products
  - Strategy and Positioning
  - Distribution
- Schulte Corporation
  - (Table) Schulte Corporation
  - Overview
  - Products
    - (Table) Schulte Garage Organization Products
  - Distribution
  - Promotion
- Windquest Companies
  - (Table) Windquest Companies
  - Overview
  - Products
    - (Table) Windquest Garage Organization Products
- Racor
  - (Table) Racor
  - Overview
  - Product portfolio
    - (Table) Racor Garage Organization Products
- Slide-Lok
  - (Table) Slide-Lok
  - Overview
  - Products
    - (Table) Slide-Lok Garage Organization Products
  - Promotion
- Sterilite
  - (Table) Sterilite
  - Overview
  - Product portfolio
    - (Table) Sterilite Products
- Home Products International
  - (Table) Home Products International
  - Overview
  - Product portfolio
    - (Table) Home Products International Organization Products
- Myers Industries, Inc.
  - (Table) Myers Industries, Inc.
  - Overview
  - Products
    - (Table) Myers Industries Products
- Iris USA
  - (Table) Iris USA
  - Overview
  - Product portfolio
    - (Table) Iris USA Products
- HyLoft Inc
  - (Table) HyLoft Inc
  - Overview
  - Products
    - (Table) Hyloft Products
- BH North America
  - (Table) BH North America
  - Overview
    - (Table) BH North America Products
- Storewall LLC
  - (Table) Storewall LLC
  - Overview
  - Promotion
  - Products
    - (Table) Storewall Products
- HandiSolutions
  - (Table) HandiSolutions
  - Overview
    - (Table) HandiSolutions Organization Products
- Spacewall International
  - (Table) Spacewall International
  - Overview
  - Products
    - (Table) Spacewall International Products
- Redline Garage Gear
  - (Table) Redline Garage Gear
  - Overview
  - Products
    - (Table) Redline Garage Gear Products
- Gracious Living Industries
  - (Table) Gracious Living Industries
  - Overview
  - Products
    - (Table) Gracious Living Home Organization Products
- Bald Head Cabinets
  - (Table) Bald Head Cabinets
  - Overview
  - Products
    - (Table) Bald Head Products
- Diamond Life
  - (Table) Diamond Life
  - Overview
  - Products
    - (Table) Diamond Life Products
- RSI Home Products
  - (Table) RSI Home Products
  - Overview
  - Products
    - (Table) RSI Garage Organization Products
- ModuLine
  - (Table) ModuLine
  - Overview
  - Products
    - (Table) ModuLine Products
- Hercke International, LLC.
  - (Table) Hercke International, LLC.
  - Overview
  - Products
    - (Table) Hercke International Products
- GarageTek Inc.
  - (Table) GarageTek Inc.
  - Overview
  - Products
    - (Table) GarageTek Products
- House Wall Garage System
  - (Table) House Wall Garage System
  - Overview
  - Products
    - (Table) House Wall Garage System Products
- Premier Garage
  - (Table) Premier Garage
  - Overview
  - Promotion
  - Products
    - (Table) Premier Garage Products
- Vault
  - (Table) Vault
  - Overview
  - Products
    - (Table) Vault Products
- Arrow Group Industries
  - (Table) Arrow Group Industries
  - Overview
  - Products
    - (Table) Arrow Group Products
- Duramax Building Products
  - (Table) Duramax Building Products
  - Overview
  - Products
    - (Table) Duramax Products
- Suncast Corporation
  - (Table) Suncast Corporation
  - Overview
  - Products
    - (Table) Suncast Products
- Tuff Shed Inc.
  - (Table) Tuff Shed Inc.
  - Overview
  - Promotion
  - Products
    - (Table) Tuff Shed Products
- Backyard Products, LLC
  - (Table) Backyard Products, LLC
  - Overview
  - Products
    - (Table) Backyard Products LLC Products
- Reynolds Building Systems
  - (Table) Reynolds Building Systems
  - Overview
    - (Table) Reynolds Building Systems Products
- Barrette
  - (Table) Barrette
  - Overview
    - (Table) Barrette Products
- Lifetime Products
  - (Table) Lifetime Products
  - Overview
  - Products
    - (Table) Lifetime Products
- Outstanding Solutions Ltd.
  - (Table) Outstanding Solutions Ltd.
  - Overview
  - Products
    - (Table) Outstanding Solutions Products
- Step 2 Company
  - (Table) Step 2 Company
  - Overview
  - Products
    - (Table) Step 2 Storage Products
- Finley Products
  - (Table) Finley Products
  - Overview
    - (Table) Finley Products
- Little Cottage Company
  - (Table) Little Cottage Company
  - Overview
    - (Table) Little Cottage Company Products
Market and Product Trends
- Easy Assembly Still Drives DIY Market
  - Specialty items continue to grow
  - Creating Space
  - Bigger is Better
  - Selling Value
  - Toughness to Appeal to Men
  - Aesthetics to Appeal to Women
  - Eco-friendly initiatives begin to emerge
  - The Emotion of Organization
  - Outdoor sheds not just for garden tools
    - (Table) Select Garage Organization Products and Shed Introductions
Market Dynamics
- Distribution Channels
  - Installed Versus DIY Trends
  - Retail outlets
  - Internet Sells, Promotes and Educates
  - Marketing and Promotion Trends
  - Leveraging Partnerships Extends Reach
  - Selling Homebuilders and Home Sellers
  - Branding Continues to Be Important
The Consumer
- Same Percentage of Households Spend More and Less Than $1,000 Annually on Home Improvements
  - Sixty Percent of Households Do It Themselves with Home Improvements
  - Other Spaces Higher Priorities than Garage
    - (Table) Households Added or Remodeled Garage, 2006 and 2008 (percent of households)
  - Younger Families with Higher Incomes, Advanced Educations Tend to Remodel Basements, Attics and Garages
    - (Table) Demographic Profile of People who Remodeled Basement/Attic/Garage, 2008 (index)
  - Purchase of Storage Sheds Remains Steady
    - (Table) Home Improvement Purchases, 2006 and 2008 (percent of households)
  - Majority of Households Spend More Than $500 on Sheds
  - 75% of Households Assemble and Install Sheds Themselves
  - Older Boomers with Larger Families, Young Children More Likely to Have Bought Sheds
    - (Table) Demographic Profile of People Buying Storage Sheds, 2008 (index)
  - Southeast is Strongest Region for Sheds
  - Boomers and College Graduates More Likely to Have Bought Garage Doors
    - (Table) Demographic Profile of People Buying Garage Doors, 2008 (index)
  - Central Region Strongest for Garage Doors
  - Psychographic Traits of Remodelers and Shed Buyers
    - (Table) Psychographic Traits of Remodelers and Shed Buyers (index)
  - Consumers Want Quality, Performance and Closet Storage
    - (Table) Most Important Factor When Purchasing Storage Products, 2008 (percent)
    - (Table) Home Area Where Consumers Will Most Likely Use New Storage Container, 2008 (percent)
  - Consumers Do Want Large, Organized Garages
  - Listening to Women
  - Consumers Say They Want Green Products
  - Organization Calms Consumers
  - Empty Nest Not So Empty
Appendix

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