Garage and Storage Shed Trends in the U.S., 3rd Edition

SBI
April 1, 2009
253 Pages - SKU: SB1924903
Countries covered: United States



The third edition of Garage and Storage Shed Trends in the U.S. examines how the market for garage organization products and storage sheds in the United States had been growing at a rapid pace until the housing crisis and recession impacted sales. It also analyzes consumers’ continued desire and need to organize their homes, and examines reasons why this need will drive demand as the economy recovers.

The report contains updated data on the U.S. market for garage organization products and storage sheds, including historical (2004-2008) and forecast (2008-2013) retail sales data. In addition to sales updates, the report updates factors and trends impacting growth, the impact of dynamic raw material prices, market and products trends, distribution and retail trends, and consumer usage information. The report also updates profiles of key marketers including Whirlpool, Stack On, Rubbermaid, Elfa International, Sauder Woodworking, Schulte, Slide-Lok, Premier Garage, GarageTek, Arrow Group Industries, and Tuff Shed.

New in the report are new product trends, key products launched in 2007 and 2008, new marketing initiatives and trends, eco-friendly initiatives, and consumer lifestyle trends. Also included are profiles of new marketers and ones not covered in the previous report, such as GarageMaid, FoldAway Storage Systems, Windquest, Storage Squared, Hercke International, RedLine Garage Gear, Tote Trac Corporation, Barrette, Reynolds Building Systems, and Little Cottage Co.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research included consultation with executives from a variety of industry players such as Whirlpool, Slide-Lok, Hyloft, HandiSolutions, Hafele, BH North America, and Triton Garage. Primary research also included on-site examination of retailers. Secondary research entailed data-gathering from myriad business sources, including trade publications and newsletters; articles in consumer business newspapers and magazines; government data; information from industry and non-governmental associations, annual reports, 10Ks, and other financial releases from public companies; and other reports by SBI. Information on new product introductions was derived primarily from reports in the trade press and online. Analysis of consumer attitudes and demographics primarily derives from secondary research and the Simmons Market Research Bureau.

How You Will Benefit from this Report

If you are in the garage organization products or storage sheds markets or looking to enter, or if you’re a supplier, retailer, or analyst this report is invaluable as it provides a comprehensive package of information and insight about market, product, consumer, and retail trends. You will gain a thorough understanding of the current market, as well as projected markets and trends through 2013.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans.

  • Research and development professionals stay on top of competitor initiatives and explore demand for garage organization products and storage sheds.

  • Advertising agencies to develop messages and images that compel consumers to purchase garage organization products and storage sheds

  • Business development executives understand the dynamics of the market and identify possible partnerships.

  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.



Additional Information

Market Insights: A Selection From The Report


A Robust Market Slows Down
Retail sales of garage and shed storage products in the United States are estimated at about $1.8 billion in 2008.   The market has grown at an estimated 10% CAGR since 2004.  Sales of garage storage products are estimated at about $1.26 billion and sheds at $570 million in 2008.   Garage storage continued to outpace sheds over the period as consumer demand, and marketer and retailer focus on the segment drove sales through 2007.  In 2008, the market for garage organization and sheds was hurt significantly by the financial meltdown and housing crash.     Consumers’ fear of spending more than lack of demand or desire for these products is cause for the sales slowdown.  The high end and value sides of the business are estimated to have held up better than the mid market.

U.S. is Global Garage Organization and Shed Leader
Global sales of garage organization and shed products are difficult to estimate because sales for these products are unaudited.   However, the United States is estimated to be the leading market by far because of higher demand driven by Americans’ high level of spending and consumption, and large number of cars and garages, including multiple garages in homes.  Canada has been developed along with the U.S., but markets in the rest of the world are lagging, and just beginning to open up for garage products in particular.  Europe and Australia are developing markets, and there is activity in some Asian markets.

Self Storage Decline Could Boost Home Storage  
The growth of storage facilities in the United States illustrates the volume of possessions consume and own.  The self storage industry has been one of the fastest-growing sectors of the U.S. commercial real estate industry over the last 30 years  Gross revenues for the industry were about $22 billion in 2007 according to the Self Storage Association.   The group claims that 10% of U.S. households (10.8 million) rented a self storage unit in 2007.   This represents a 65% increase since 1995.   The association further says that there were 6,601 facilities at the end of 1984 with 289.7 million square feet of rentable self storage in the United States. At year end 2007, there were 52,758 self storage facilities representing 2.21 billion square feet, an increase of more than 1.9 billion square feet.       In the News


Housing Bust Can’t Halt Steady Growth of Garage and Storage Shed Market

New York, March 12, 2009 - The brand-new third edition of Garage and Storage Shed Trends in the U.S. from industrial market research publisher SBI features critical perspective on the housing and economic downturn and the impact through early 2009. The report examines how the market for garage organization products and storage sheds in the United States has been growing at a rapid pace in spite of the financial crisis.

Even with the housing bust, this market has seen a 10% compound annual growth rate (CAGR) from 2004-2008. SBI projects a much slower CAGR of 4% for years 2009-2013, with most of the slack to occur in 2009. But any growth in this economic climate is good news.

Garage and Storage Shed Trends in the U.S., 3rd Edition also analyzes consumers’ continued desire and need to organize their homes, and examines reasons why this need will drive demand as the economy recovers. The report contains updated data on the U.S. market for garage organization products and storage sheds, including historical (2004-2008) and forecast (2008-2013) retail sales data.

In addition to sales updates, the report updates: factors and trends impacting growth, the impact of dynamic raw material prices, market and products trends, distribution and retail trends, and consumer usage information.

New in the third edition is primary research conducted with executives from a variety of industry players such as Gladiator® GarageWorks, Slide-Lok, Hyloft, HandiSolutions, Hafele, BH North America, and Triton Garage.

Also new in the third edition of Garage and Storage Shed Trends in the U.S. are emerging eco-friendly initiatives, new product trends, key products launched in 2007 and 2008, new marketing initiatives and trends, consumer lifestyle trends, updated sales, housing, spending and consumer data through early 2009, and features 48 new and updated company profiles!

“This is a win-win market right now,” says Shelley Carr, associate publisher of SBI. “The high-end of the market, particularly for installed garage systems, is holding up as high income households have been generally less affected by the recession. And, the do-it-yourself segment will do better overall in the near future as the vast majority of consumers are reluctant to spend on bigger ticket items or systems.”

Further, reports SBI, “In a difficult market for selling a home, marketers are stressing that a well organized garage can increase the selling price, and help the homeowner sell more quickly.”
“Household penetration and consumer awareness of garage organization products are still low, indicating that the market has significant growth potential.”

The United States is estimated to be the largest market for garage organization products and sheds. The primary reason is less demand for storage products in the rest of world since there is generally less consumption of goods that require storage, and far less prevalence of garages.

About SBI

SBI (Specialists in Business Information) publishes research reports in the industrial, energy, building/construction, automotive/transportation and packaging markets. SBI also offers a full range of custom research services.

 


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