Home > Back to Publisher > Report Information

Look-alike Aftermarket Navigation In China And Counter Strategies For Oems

SBD Ltd.
September 1, 2010
37 Pages - SKU: SBD2835334

Abstract Table of Contents Related Reports

Countries covered: China

In this exclusive study by SBD, the look-alike segment of China's navigation market is dissected with information on key players, sales forecasts and future strategies as well as an additional FREE database containing over 800 aftermarket systems, their target vehicle models and photographs of all systems.

The final section in the report outlines aggressive, collaborative and passive strategies for vehicle manufacturers to counteract the effect of these products on their own navigation and telematics offerings.

This report will enable you to:

Learn the activities of the Chinese aftermarket navigation industry and why it is so successful
React faster than competitors in developing counter-strategies to China’s look-alike navigation products and services
Retain revenue streams and customer control over aftermarket navigation suppliers
Develop China-specific solutions that are more competitive in terms of features and pricing

1. Executive summary: 1.1 Introduction; 1.2 Explanations of terminology; 1.3 60-second summary of conclusions; 1.4 Summary of key points
2. Current trends for aftermarket embedded navigation: 2.1 Introduction; 2.2 The value chain for aftermarket navigation in China; 2.3 Key players within the industry; 2.4 Target vehicle trends; 2.5 Pricing trends; 2.6 Retail channel trends; 2.7 Future outlook and sales forecast
3. Future strategies for the aftermarket navigation suppliers: 3.1 Introduction; 3.2 Generation 2.0 - Shifting from copy-cats to innovators; 3.3 Generation 3.0 - Deployment of aftermarket telematics; 3.4 Future outlook
4. Future strategies for vehicle manufacturers: 4.1 Introduction; 4.2 Understanding the threat posed by aftermarket navigation; 4.3 Strategies for premium segments; 4.4 Strategies for volume segments; 4.5 Future outlook
LIST OF FIGURES: Fig. 1 Developing win-win collaborations with aftermarket suppliers; Fig. 2 Understanding the threat of aftermarket navigation and identifying OE strategies; Fig. 3 Proportion of aftermarket systems targeted at volume vs premium models; Fig. 4 Aftermarket systems for premium brands brands; Fig. 5 Percentage of aftermarket embedded systems by target brand; Fig. 6 Price difference between aftermarket and OE navigation - by brand; Fig. 7 Result of dealership interviews; Fig. 8 Aftermarket embedded navigation systems sales forecast; Fig. 9 The shift from 1st generation to 2nd and 3rd generation systems; Fig. 10 Destination entry methods in China; Fig. 11 The shift from 2-DIN to integrated systems; Fig. 12 New features being implemented by aftermarket systems; Fig. 13 The need for telematics in China; Fig. 14 Overview of aftermarket suppliers with planned telematics services; Fig. 15 Threats to OE navigation; Fig. 16 Navigation strategies available to volume vehicle manufacturers

More China Automotive Aftermarket Reports

Chinese Markets for Automotive Aftermarkets by Asia Market Information & Development Company
China's demand for automotive aftermarkets has grown at a fast pace in the past decade. In the next five years, both production and demand will ...

Light Vehicle Aftermarket - China 2011 by Datamonitor
The Country Analysis offers an overview of the automotive aftermarket in a given country, including value forecasts, car parc data and channel analysis. Introduction The Country Analysis ...

Auto Ancillary Market in China 2011 by Netscribes (India) Pvt. Ltd.
The auto ancillary market is growing at an exceptional rate. The original equipment manufactures and auto aftermarket is generating huge demand for the auto ancillary ...

Motorists Insight - Aftermarket Channel Analysis in China by Datamonitor
Introduction In autumn 2010, Datamonitor spoke to about 12,000 motorists across 12 countries including China. The survey was aimed at understanding the changing facets of motorists’ ...

Chinese Light Vehicle Aftermarket - Tyres Data Report to 2015 by Datamonitor
Introduction This report provides data on the market opportunities for light vehicle tyre aftermarket in China, providing insight into how this market has developed in ...

See all reports like this >>

More China Reports

D&B Country RiskLine Report: China by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...

Country Report China February 2011 by Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...

Country Report China January 2011 by Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...

D&B Country Report: China by Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...

Wine - BRIC (Brazil, Russia, India, China) Industry Guide by MarketLine
Datamonitor's Wine - BRIC (Brazil, Russia, India, China) Industry Guide is an essential resource for top-level data and analysis covering the BRIC (Brazil, Russia, India, ...

See all reports like this >>

Look-alike Aftermarket Navigation In China And Counter Strategies For Oems

Share this report

Other tasks

Research Assistance

Related Markets

Automotive Aftermarket Reports

Free Alert Me service