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| Countries covered: China The ultimate resource for OE telematics in China... As the Chinese car industry grows, vehicle manufactures are beginning to appreciate the value of introducing telematics services to meet growing customer expectations for a connected in-car experience. For the first time, SBD has created an interactive, technical guide that focuses on which telematics services are offered in the Chinese market, how they are implemented, what the end user experience is and how the pricing structure varies. This unique format allows users to switch rapidly between top-level market overviews and detailed architecture diagrams of specific services by simply clicking on the relevant hyperlinks. The key features of SBD’s 116 page guide to telematics services include:
After many years of slow growth within the telematics industry, vehicle manufacturers are beginning to accelerate the launch of new services in order to meet consumer expectations for a connected in-car experience. In China, over 60 services are now offered by six brands and a further six manufacturers plan to launch their own offerings. One of the main challenges for vehicle manufacturers is that there are still very few similarities in how all of these services are implemented. They use different suppliers, service providers and service architectures. Even services that may appear simple to the end-user often have a complex and extensive service value chain running in the background. Without a comprehensive and easy-to-use benchmark of these different approaches, key stakeholders within the telematics industry will be unable to learn many of the key lessons and consequently face higher risks when deciding their own strategic direction. SBD’s interactive guide overcomes this challenge by providing a comprehensive analysis of how vehicle manufacturers have implemented their services. This guide ensures that users will never have to look elsewhere for the facts and details relating to OE telematics services in China. SBD’s Complete Guide to Telematics in China has an intuitive user interface which allows a considerable amount of market and technical information to be included within a single document, whilst ensuring that the data is still easy to access, search and extract. The unique format allows users to rapidly switch between top-level market overviews and the detailed structure of individual services by simply clicking on the relevant manufacturer name or the specific service of interest. |
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