PharmaCare: Sales Strategy Analysis
RocSearch
September 1, 2006 19 Pages - SKU: ROCS1362723
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This report is focused on the sales strategies of PharmaCare Management Services, the fourth-largest pharmacy benefit manager (PBM) in the US, following Caremark, Medco, and Express Scripts.
The report starts with a brief company profile and after discussing the company’s business model, it goes on to analyze the company’s sales and competitive strategies in detail.
The company’s key focus areas include:
- Capturing large new contracts
- Growth in specialty business
- Leveraging generic substitution opportunity
- Positioning itself as an integrated provider
- Increasing its share of the expanding Medicare Part D market
- Improving customer service
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- 1. Corporate Overview
- 1.1 Key Facts
- 1.2 Organizational Chart
- 1.3 Profiles of Key People
- 1.4 Recent Developments
- 2. PharmaCare’s Sales Value Chain
- 2.1 PharmaCare’s Business Model
- 2.2 PharmaCare’s Distribution Network
- 2.3 PharmaCare’s Revenue Model
- 2.3.1 Prescription Drug Plan-2006
- 3. Key Sales Strategies
- 3.1 Focus on Specialty Business
- 3.2 Focus on New Client Wins
- 3.3 Positioning as Integrated Provider
- 3.4 Customer Focus
- 3.5 Promote Generic Dispensing
- 3.6 Leveraging Medicare Part D Opportunity
- 3.7 Forging Strategic Alliances & Partnerships
- 3.8 Investments in Information Systems
- Appendix 1: CVS Store Base
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