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| Countries covered: United States This report provides readers with a comprehensive overview of the US fast food sector, its contribution and importance in the US food service sector, its historical growth, and future outlook. Readers will gain an understanding of the various trends, drivers and challenges faced by the sector as well as its value chain and details of the various stakeholders involved in the fast food restaurant business. |
Additional Information
The US fast food industry comprises establishments that provide quick and convenient eating-out options through various sit-in and take away restaurants. The fast food restaurants in the US are characterized by their sustained focus on innovation and novelty in their service offerings and most fast food restaurant operators are focusing on new ways to attract a higher number of customers to their restaurants. Growth in the sector will be driven by catering demand, as institutional customers become price conscious, and prefer quality food with minimal service options for large get-togethers and parties.
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