The U.S. Portable Electric Heater Market

Countries covered: United States This report on portable electric heaters analyzes market dynamics and market size and growth trends of the heater market. The report is published by Riedel Marketing Group (RMG), recognized marketing authority on the housewares industry and advisor to many housewares companies. Coverage includes household penetration, past year purchase incidence, channels of distribution, brand shares, pricing, most popular types of heaters, purchase decision making, and detailed consumer demographic profile.

A national sample of 1,600 U.S. households were interviewed by telephone during January and February May 2000. In each household, the person who typically is responsible for making decisions about purchasing small household appliances and electric personal care products was asked about ownership and past year purchase of each of 25 product categories.

411 of the 1,600 respondents said they have a portable electric heater in their household. 211 of those 411 respondents said that they personally participated in the purchase of a portable electric heater. These are the respondents who were asked the in-depth questions about portable electric heaters.

Household selection was accomplished via a computer-generated random digit dial telephone sample which selected households on the basis of telephone prefix. All interviews were conducted at the central location telephone facility of Behavior Research Center (BRC) located in Phoenix, Arizona by means of Computer Assisted Telephone Interviewing (CATI). The CATI system is a computer controlled interview that uses a tightly integrated branching pattern to control cuing and display of contingent questions.

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