The Housewares Consumer

Riedel Marketing Group
January 15, 2003
26 Pages - SKU: RMG859673
License type:
Countries covered: United States

The Housewares Consumer

 
This study provides insight into the American housewares consumer and what makes them tick.

The report includes:

  • the demographic and lifestyle characteristics of the consumer who buys the most housewares products
  • when the American consumer is most likely to be buying housewares
  • the American consumer's food preparation and household cleaning habits and practices, and
  • the American consumer's attitudes towards their home.

    The report is based on three primary sources of insight:

    1. Riedel Marketing Group Primary Consumer Research;

    2. Market Research by Other Market Research Companies; and

    3. Trade and Business Publications.



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