Cooking and Home Show Viewership Report 2007

The “Cooking and Home Show Viewership” report, which is based on an online click-through survey of the 100-member panel of HomeTrend Influentials, reveals just how influential TV cooking shows and home shows are on the purchase of cooking products and home furnishings. Find out what percent of HomeTrend Influentials buy cookware, bakeware, kitchen tools and gadgets, and/or kitchen appliances because they saw them advertised on cooking show, saw them being used by chefs on cooking shows, or because the product carried the name of a famous chef. Find out what percent of HomeTrend Influentials buy furniture, floor coverings, linens, and/or home decor items because they saw them advertised on home renovation or decorating shows, saw them being used by the hosts of home renovation or decorating show, or because the product carried the name of a host of a home renovation or decorating show. Before you make a decision to advertise on a TV cooking show or home show or get your product featured on a cooking show or home show and before you make a licensing deal with a TV cooking show chef or home show host, you need to read the “Cooking and Home Show Viewership” report. The “Cooking and Home Show Viewership” report is written and edited by RMG Senior Partner A.J. Riedel, a highly regarded marketing authority, forecaster of consumer trends, and advisor to many housewares companies. Riedel has been tracking housewares and home goods trends since 1999.