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| It examines the impact the Apple iPad is having on the Entertainment, Publishing, Information and Technology industries. The impact started on day one when Apple said it sold 300,000 in the US and more than a million iPad apps were downloaded. To the surprise of many, it isn’t a big iPod Touch or an over-sized iPhone. It doesn’t replace any previous piece of technology yet blurs the lines of existing devices whilst appearing to carve out its own market niche. Already, it is causing the entertainment and information industries to undergo a paradigm shift in the way they deliver content and services to consumers. The 18-page report focuses on the importance of the iPad in the following sections:
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