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| This is a comprehensive survey of the booming global “apps” industry. “The Apps Statbook 2011” report has been produced to help you gain a deeper understanding of this market. Currently worth $7.3 billion this year, the apps market is set to double by the end of next year and then to reach a colossal $36.7 billion by 2015. The apps phenomenon has gone hand-in-hand with the ever increasing shipments of smartphones, tablets and internet-enabled TVs. Like a burgeoning Chinese city skyline, the apps landscape grows dramatically each day. For this survey, we found 112 launched app stores, 50 up from a count of this time last year, with no doubt many more in the pipeline. Apple alone has recently passed the mark of having a staggering 500,000 different apps available for download. This only goes to highlight the ease of getting lost among the apps world. The report examines how the limitless functionality of devices makes the choice of “killer apps” completely up to the individual. |
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