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The 2013-2014 Travel & Tourism Market Research Handbook

637 Pages Richard K. Miller & Associates February 14, 2013 SKU: RKM4964248

This market research handbook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. It is designed to be a strategic business planning resource for executives in all travel and tourism organizations. Previous editions were purchased by virtually all state travel offices, most convention and visitor bureaus, and dozens of corporations in all sectors of the travel and tourism business. The handbook is also used as a reference by most colleges and universities with a hospitality, hotel management, or tourism curriculum.

With a thorough and in-depth assessment of the travel market, this biennial reference covers such key topics as air travel, business travel, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more.

The handbook presents visitor and expenditure statistics for major cities and tourist destinations based on RKMA survey data.

The 2013-2014 Travel & Tourism Market Research Handbook will guide tourism development with its analysis of traveler activities, online travel planning, and promotional strategies.

Over 3,500 website links – directly embedded into the electronic edition – will direct you to additional market research information and other resources.

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The 2013-2014 Travel & Tourism Market Research Handbook

Richard K. Miller & Associates
February 14, 2013

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$385
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$770

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