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The 2011 Travel & Tourism Market Research Handbook

Richard K. Miller & Associates
May 1, 2011
513 Pages - SKU: RKM6315207

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12th Edition. This market research handbook is designed to be a strategic business planning resource for executives in all travel and tourism organizations. Previous editions were purchased by virtually all state travel offices, most convention and visitor bureaus, and dozens of corporations in all sectors of the travel and tourism business. The handbook is also used as a reference by most colleges and universities with a hospitality, hotel management, or tourism curriculum.

With a thorough and in-depth assessment of the travel market, this report covers such key topics as air travel, business travel, adult camps, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more.

The handbook presents visitor and expenditure statistics for major cities and tourist destinations based on RKMA survey data.

The 2011-2012 Travel & Tourism Market Research Handbook will guide tourism development with its analysis of traveler activities, online travel planning, and promotional strategies.

Over 1,400 website links - directly embedded into the electronic edition - will direct you to additional market research information and other resources.

This handbook is biennial; the 13th edition will be published in May 2013.

PART I: TRAVEL STATISTICS
1 NATIONAL & STATE TRAVEL STATISTICS: 1.1 Market Summary; 1.2 State-by-State Travel Spending
2 CITY-BY-CITY TOURISM & SPENDING: 2.1 Overview; 2.2 Travel and Tourism Statistics
3 CITY-BY-CITY TRAVEL ACTIVITIES: 3.1 Overview; 3.2 Business Air Travel; 3.3 Business Trips; 3.4 Hotel Stays; 3.5 Ocean Cruises; 3.6 Overseas Air Travel; 3.7 Rental Car Use; 3.8 Use Of Travel Agents
4 INTERNATIONAL TRAVEL: 4.1 Market Assessment; 4.2 Inbound Travel; 4.3 International Arrivals; 4.4 International Visitor Spending; 4.5 Overseas Visitors to Select States and Cities; 4.6 Outbound Travel; 4.7 Spending Abroad; 4.8 Market Resources
PART II: ANALYSES
5 ADULT CAMPS: 5.1 Fantasy Adventure Camps; 5.2 Sports Fantasy Camps
6 AGRITOURISM: 6.1 Overview; 6.2 Entertainment Farms; 6.3 Living History Farms; 6.4 Organic Farms; 6.5 Dude Ranches
7 AIRLINES: 7.1 Market Assessment; 7.2 Major Airlines; 7.3 Air Carriers; 7.4 Flight Statistics; 7.5 Market Resources
8 AIRPORTS: 8.1 Largest Airports; 8.2 Favorite Airports; 8.3 Airport Restaurants and Retail; 8.4 Amenities at Airports; 8.5 Market Resources
9 AMPHITHEATRES: 9.1 List of Amphitheatres
10 ARCHITECTURAL TOURISM: 10.1 America’s Favorite Structures; 10.2 Architectural Walking Tours; 10.3 Frank Lloyd Wright Buildings; 10.4 Museums and Cultural Centers
11 ARTS TOURISM: 11.1 Arts Destinations; 11.2 Artist Communities; 11.3 Art Fairs and Events; 11.4 City Arts Tours and Walks; 11.5 Public Art; 11.6 Visionary Structures
12 AUTO RENTAL: 12.1 Market Assessment; 12.2 Largest Car Rental Companies; 12.3 Market Trends; 12.4 Car Sharing; 12.5 Market Resources
13 AWARD-WINNING AIRLINES: 13.1 Condé Nast Traveler Reader Poll; 13.2 J.D. Power Customer Satisfaction Survey; 13.3 Travel + Leisure Readers’ Choice Awards; 13.4 Zagat Ratings
14 AWARD-WINNING CAR RENTAL AGENCIES: 14.1 Condé Nast Traveler Reader Poll; 14.2 Travel + Leisure Readers’ Choice Awards
15 AWARD-WINNING CRUISE LINES: 15.1 Condé Nast Traveler Reader Poll; 15.2 Travel + Leisure Readers’ Choice Awards
16 AWARD-WINNING GOLF RESORTS: 16.1 Condé Nast Traveler Golf Poll; 16.2 Golf Magazine’s Top Golf Resorts
17 AWARD-WINNING HOTELS: 17.1 AAA Five-Diamond Hotels and Resorts; 17.2 Condé Nast Traveler Gold List; 17.3 Condé Nast Traveler Reader’s Choice Awards; 17.4 Forbes Five-Star Hotels; 17.5 Travel + Leisure’s Best Hotels
18 AWARD-WINNING SKI RESORTS: 18.1 Condé Nast Traveler Reader Poll; 18.2 Ski Magazine Ranking
19 AWARD-WINNING SPAS: 19.1 Condé Nast Traveler Spas; 19.2 Forbes Five-Star Spas; 19.3 Travel + Leisure’s Best Spas
20 BEACHES: 20.1 Travel to Beaches; 20.2 Top Beaches; 20.3 Regional Beaches; 20.4 Gulf Coast Beaches; 20.5 Beaches With Ecological Integrity; 20.6 Beach Towns
21 BICYCLING VACATIONS: 21.1 Overview; 21.2 Participation; 21.3 Biking Trails
22 BIKE-SHARING PROGRAMS: 22.1 Overview; 22.2 Freewheelin’; 22.3 Successful Programs; 22.4 Market Resources
23 BIRD & BUTTERFLY WATCHING: 23.1 Overview; 23.2 Birding; 23.3 Birding Destinations; 23.4 Butterflying
24 BOTANICAL GARDENS: 24.1 Garden Visits While Traveling; 24.2 Popular Gardens; 24.3 Exhibitions; 24.4 Cultural and Social Events; 24.5 Market Resources
25 BUSES & MOTORCOACHES: 25.1 Overview; 25.2 Economic Impact; 25.3 Intercity Bus Transportation; 25.4 Motorcoaches; 25.5 Sightseeing Bus Tours; 25.6 Market Resources
26 BUSINESS TRAVEL: 26.1 Characteristics of Business Travel; 26.2 Top Business Travel Destinations; 26.3 Value Of Meetings; 26.4 Working With CVBs; 26.5 Leisure Activities During Business Travel
27 CHARACTERISTICS OF DOMESTIC TRAVEL: 27.1 Distribution of Trips and Expenditures; 27.2 Travel Expenditures; 27.3 Trip Duration and Lodging; 27.4 Modes of Passenger Transportation; 27.5 Activities While Traveling; 27.6 Seasonal Travel; 27.7 Holiday Travel
28 CITY PARKS: 28.1 Overview; 28.2 Top City Parks; 28.3 New Parks
29 CONVENTION CENTERS: 29.1 Largest Convention Centers; 29.2 List of Convention Centers
30 CRUISES: 30.1 Market Assessment; 30.2 Capacity; 30.3 Cruise Lines; 30.4 New Ships; 30.5 Destinations; 30.6 Market Resources
31 DINING WHILE TRAVELING: 31.1 Traveler Dining; 31.2 Culinary Destinations; 31.3 Sampling Tours; 31.4 Culinary Arts Programs; 31.5 Restaurants at Tourist Attractions; 31.6 Winery Tours; 31.7 American Whiskey Trail
32 DOG-FRIENDLY HOSPITALITY: 32.1 Travel With Dogs; 32.2 Dog-Friendly Cities; 32.3 Accommodations at Hotels; 32.4 Dog-Friendly Restaurants; 32.5 Dog-Friendly Beaches; 32.6 Flying With Dogs
33 ECONOMIC IMPACT OF TRAVEL: 33.1 Impact Assessment; 33.2 State-by-State Assessment
34 EXTREME TOURISM: 34.1 Overview; 34.2 Air, Land and Water Adventures; 34.3 Ziplines
35 FACTORY TOURS & CORPORATE MUSEUMS: 35.1 Overview; 35.2 Factory Tours; 35.3 Corporate Museums
36 FAMILY TRAVEL: 36.1 Characteristics of Family Travel; 36.2 Family Destinations; 36.3 Catering to Traveling Children; 36.4 Family Reunions
37 FAVORITE CITIES: 37.1 Condè Nast Traveler Readers’ Choice Awards; 37.2 Travel + Leisure Reader Survey; 37.3 Forbes’ Survey: Coolest Cities
38 FAVORITE ISLANDS: 38.1 Condè Nast Traveler Readers’ Choice Awards; 38.2 Travel + Leisure Reader Survey
39 FESTIVALS & FAIRS: 39.1 Market Assessment; 39.2 Annual Fairs; 39.3 Mega Festivals
40 FISHING & HUNTING: 40.1 Market Assessment; 40.2 Fishing Trips; 40.3 Hunting Trips; 40.4 Market Characteristics; 40.5 Private Hunting Ranches
41 GOLF TRAVEL: 41.1 Market Assessment; 41.2 Eco-sensitive Courses; 41.3 Female Golfers; 41.4 Golf Communities
42 GREAT PLACES IN AMERICA: 42.1 Overview; 42.2 Great Neighborhoods; 42.3 Great Public Places; 42.4 Great Streets
43 HERITAGE TOURISM: 43.1 Market Assessment; 43.2 Demographics; 43.3 Historic Towns; 43.4 Distinctive Destinations; 43.5 Historic Preservation and Downtown Revitalization; 43.6 World Heritage Sites in the U.S.; 43.7 Ethnic Cultural History; 43.8 Civil War Reenactments; 43.9 Living-History Museums; 43.10 National Historic Trails; 43.11 Ghost Towns
44 HIKING & CAMPING: 44.1 Overview; 44.2 Hiking Trails; 44.3 Camping
45 HISTORIC HOTELS: 45.1 Overview; 45.2 Historic Hotels of America; 45.3 Market Resources
46 HOTELS & RESORTS: INDUSTRY PROFILE: 46.1 Hotel Property Types; 46.2 Financial and Operational Profile; 46.3 Lodging Corporations; 46.4 Hotel Companies; 46.5 Hotel Brands; 46.6 Management Companies; 46.7 Owners and Developers; 46.8 Market Resoures
47 HOTELS & RESORTS: MARKET SUMMARY: 47.1 Overview; 47.2 Hotel Count; 47.3 Room Count; 47.4 Room Revenue; 47.5 Average Daily Rate; 47.6 Occupancy Rate; 47.7 Revenue Per Available Room; 47.8 Forecast 2011
48 HOTELS & RESORTS: METROPOLITAN MARKETS: 48.1 Occupancy and Rates; 48.2 Market Growth 2010; 48.3 Lodging Market Potential Index; 48.4 New Hotel Construction; 48.5 Valuation Increase; 48.6 Market Resources
49 HOTELS & RESORTS: RENOVATION & CONSTRUCTION: 49.1 Hotel Lifecycle; 49.2 Construction Cycles; 49.3 Capital Spending; 49.4 Renovation; 49.5 Construction & Supply Growth; 49.6 Hotel Pipeline; 49.7 Market Resources
50 HOTELS & RESORTS: SEGMENTATION: 50.1 Overview; 50.2 Luxury Hotels; 50.3 Upper-Upscale; 50.4 Upscale; 50.5 Midscale With Food and Beverage; 50.6 Midscale Without Food and Beverage; 50.7 Economy and Budget; 50.8 Extended-Stay; 50.9 Boutique/Lifestyle Hotels
51 HOTELS & RESORTS: VALUATION & TRANSACTIONS: 51.1 Overview; 51.2 Transactions; 51.3 Historical & Forecast Valuations; 51.4 Valuations by Segment; 51.5 Valuation Increases for Metropolitan Areas; 51.6 Market Resources
52 LEARNING VACATIONS: 52.1 Market Assessment; 52.2 Artistic Getaways; 52.3 Educational Cruises; 52.4 Language and Culture Vacations; 52.5 Scientific Adventures
53 LEISURE TRAVEL: 53.1 Characteristics of Leisure Travel; 53.2 Leisure Activities While Traveling; 53.3 Travel for Hobbies and Interests; 53.4 Adventure Travel; 53.5 Leisure Conference Travel
54 LIBRARIES: 54.1 Overview; 54.2 Public Libraries; 54.3 Private Libraries; 54.4 Presidential Libraries; 54.5 Carnegie Libraries
55 LITERARY EVENTS: 55.1 Book Festivals; 55.2 Writers’ Festivals; 55.3 Storytelling Festivals
56 LIVE EVENTS: 56.1 Airshows; 56.2 Circuses; 56.3 Concerts and Music Festivals; 56.4 Fireworks Displays; 56.5 Rodeos
57 MARATHONS: 57.1 Overview; 57.2 Economic Impact; 57.3 Races
58 MEDICAL TOURISM: 58.1 Overseas Patients; 58.2 Traveling Abroad for Medical Procedures; 58.3 Market Resources
59 MOST-VISITED CITIES & ATTRACTIONS: 59.1 Most Visited Cities; 59.2 Most Visited Tourist Destinations
60 MUSEUMS: 60.1 Market Assessment; 60.2 Museum Visits; 60.3 Exhibitions; 60.4 Pop Culture-themed Museums; 60.5 Children’s Museums; 60.6 Events; 60.7 Market Resources
61 MYSTERY-BASED ATTRACTIONS: 61.1 Overview; 61.2 Ghost Tours; 61.3 Murder Mysteries; 61.4 Unexplained Phenomena
62 NATIONAL PARKS: 62.1 Park Tourism; 62.2 Visits To National Park Properties
63 NATIVE-AMERICAN CULTURE: 63.1 Experiences in Native-American Culture; 63.2 Tourist Attractions
64 NIGHTLIFE: 64.1 Entertainment Districts; 64.2 Live Music Centers
65 ONLINE TRAVEL PLANNING & BOOKING: 65.1 Online Travel Booking; 65.2 Travel Research Online; 65.3 Opaque Travel Sites; 65.4 Travel Review Sites; 65.5 Market Resources
66 PERFORMING ARTS: 66.1 Public Participation in the Arts; 66.2 Demographics; 66.3 Economic Impact of the Arts; 66.4 Broadway Theater; 66.5 Local Theater; 66.6 Musical Performances; 66.7 Dance Performances
67 PERFORMING ARTS CENTERS: 67.1 List of Performing Arts Centers
68 PRIVATE AVIATION: 68.1 Market Assessment; 68.2 Private Jets
69 RAIL EXCURSIONS: 69.1 Scenic and Tourists Excursions; 69.2 Railway Museums
70 RECREATIONAL BOATING: 70.1 Participation; 70.2 Market Assessment; 70.3 State Boating Registrations; 70.4 Boat Shows; 70.5 Market Resources
71 RECREATIONAL VEHICLES: 71.1 Market Assessment; 71.2 Travel Plans; 71.3 Demographics; 71.4 The RV Traveler Lifestyle; 71.5 Market Resources
72 ROAD TRAVEL: 72.1 Automobile Travel; 72.2 Scenic Byways; 72.3 Congestion Issues
73 ROMANTIC DESTINATIONS & HONEYMOONS: 73.1 Romantic Getaways; 73.2 Honeymoon Travel; 73.3 Destination Weddings; 73.4 Honeymoon Destinations; 73.5 Romantic Destinations
74 RURAL TOURISM: 74.1 Overview; 74.2 Characteristics of Rural Tourism; 74.3 Tourist Activities in Small Towns
75 SCUBA TRAVEL: 75.1 Market Assessment; 75.2 Top Dive Destinations; 75.3 Sunken Treasures; 75.4 Undersea Art
76 SIGHTSEEING: 76.1 Sightseeing and Tourism; 76.2 America’s Prettiest Towns; 76.3 National Scenic Trails; 76.4 Scenic Byways; 76.5 Observation Decks; 76.6 Walking Tours; 76.7 Helicopter Tours; 76.8 Segway Tours
77 SKI TRAVEL: 77.1 Market Assessment; 77.2 Ski Resorts: State-by-State; 77.3 Market Resources
78 SPAS & WELLNESS TOURISM: 78.1 Overview; 78.2 Spa Vacations; 78.3 Spa-based Communities
79 SPORTS TRAVEL: 79.1 Market Assessment; 79.2 Sports-specialist Travel Agencies; 79.3 Sports Museums and Halls of Fame; 79.4 Economic Impact of Professional Sports; 79.5 Economic Impact of Collegiate Sports; 79.6 Baseball Spring Training; 79.7 Market Resources
80 SPRING BREAK: 80.1 Overview; 80.2 Top Destinations
81 STATE GAMES: 81.1 Overview; 81.2 Calendar of 2011 State Games; 81.3 Market Resources
82 STATE PARKS: 82.1 State Park Visitors; 82.2 Meeting Facilities At State Parks
83 THEME PARKS: 83.1 Market Assessment; 83.2 Waterparks; 83.3 New Attractions; 83.4 Hotel Waterparks; 83.5 Market Resources
84 TIMESHARE: 84.1 Timeshare Sales; 84.2 Timeshare Resort Profile; 84.3 Profile of the Resort Timeshare Consumer; 84.4 Market Resources
85 TOP 100 EVENTS: 85.1 Top 100 Events
86 TRAIN TRAVEL: 86.1 Amtrak; 86.2 Routes; 86.3 Services
87 TRAVELER SEGMENTATION: 87.1 Baby Boomer Travelers; 87.2 Senior Travelers; 87.3 Minority Travelers; 87.4 African-American Travel; 87.5 Asian-American Travel; 87.6 Hispanic-American Travel; 87.7 Gay and Lesbian Travelers; 87.8 Travelers With Special Needs; 87.9 Singles Travelers
88 TRAVELER SHOPPING: 88.1 Market Assessment; 88.2 Where Travelers Shop; 88.3 Local Arts and Crafts
89 TRIATHLONS: 89.1 Overview; 89.2 Triathlons Events
90 VACATION RENTALS: 90.1 Overview; 90.2 Management Companies; 90.3 Online Booking and Reviews; 90.4 Local Regulations; 90.5 Market Resources
91 VACATIONS: 91.1 Summer Vacation; 91.2 Benefits of Vacationing
92 VOLUNTOURISM: 92.1 Overview; 92.2 Volunteer Vacations; 92.3 Hotel-Coordinated Volunteer Programs
93 WALKING: 93.1 Overview; 93.2 City Walks; 93.3 Beach Walks
94 WILDLIFE WATCHING: 94.1 Market Assessment; 94.2 Wildlife Watching Destinations; 94.3 Safaris in the U.S.; 94.4 Whale Watching; 94.5 Dolphin Encounters
95 ZOOS & AQUARIUMS: 95.1 Market Assessment; 95.2 Largest Zoos and Aquariums; 95.3 Market Trends; 95.4 New Attractions; 95.5 Market Resources
APPENDIX: ACADEMIC PROGRAMS
APPENDIX: MARKET RESOURCES
REFERENCES

The 2011 Travel & Tourism Market Research Handbook

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