1 MARKET SUMMARY
1.1 The U.S. Sports Market
1.2 Major Events
1.3 Sports Teams
1.4 Athletes
2 TOP SPORTS CITIES
2.1 Overview
2.2 Avid Sports Fans City-by-City
2.3 Attending Spectator Sports Events
2.4 College Basketball
2.5 Professional Sports
2.6 Major League Baseball
2.7 Professional Basketball
2.8 Professional Football
2.9 Professional Hockey
2.10 Soccer
2.11 NASCAR
2.12 Top Minor League Markets
2.13 Market Resources
PART I: SPORTS MARKET SEGMENTS
3 ADVERTISING & SPONSORSHIPS
3.1 Market Assessment
3.2 Athlete Endorsements
3.3 Advertising Agencies in Sports Marketing
3.4 Sports Sponsorships
3.5 Sports Website Marketing
3.6 Naming Rights
3.7 Jersey Rights
3.8 Market Resources
4 CONCESSIONS
4.1 Market Assessment
4.2 Concessionaires
4.3 Menu Trends
5 FANTASY SPORTS
5.1 Market Assessment
5.2 Demographics
5.3 Market Characteristics and Trends
5.4 Fantasy Football
6 GAME PROMOTIONS
6.1 Giveaways
6.2 Entertainment and Events
6.3 All-You-Can-Eat Promotions
7 LICENSING
7.1 Professional Sports Properties
7.2 Collegiate Properties
7.3 Market Resources
8 MEMORABILIA
8.1 Market Assessment
8.2 Sports Memorabilia Auctions
8.3 Sports Cards
8.4 Market Resources
9 PARTICIPATION & RECREATION
9.1 Sports, Exercise, and Recreational Activities
9.2 Aerobics, Conditioning and Fitness
9.3 Individual Sports
9.4 Racquet Sports
9.5 Team Sports
9.6 Outdoor Sports
9.7 Water Sports
9.8 Winter Sports
9.9 Market Resources
10 SPORTING GOODS
10.1 Market Assessment
10.2 Demographics
10.3 City-by-City Assessment
10.4 Marketshare Leaders
10.5 Market Resources
11 SPORTS FANS
11.1 Favorite Sports
11.2 Avid Fans
11.3 Fan Base By Gender
11.4 Fan Base By Age
11.5 Fan Base By Ethnicity
11.6 Fan Base By Income
11.7 Female Fans
11.8 Youth Fans
11.9 African-American Fans
11.10 Hispanic-American Fans
12 SPORTS MANAGEMENT
12.1 Overview
12.2 Sports Management Agencies
12.3 Academic Programs
12.4 Market Resources
13 SPORTS TRAVEL
13.1 Market Assessment
13.2 Sports-Specialist Travel Agencies
13.3 Sports Museums and Halls of Fame
13.4 Baseball Spring Training
14 STADIUMS & ARENAS
14.1 Sports Facility Construction
14.2 Professional Sports Stadiums and Arenas
14.3 Financing
14.4 Premium Seating
15 TICKETING
15.1 Market Assessment
15.2 Secondary Ticketing
15.3 Key Players
15.4 Dynamic Pricing
15.5 Mobile Ticketing
15.6 Moving Unsold Ticket Inventory
15.7 Market Resources
PART II: SPORTS MEDIA
16 SPORTS TELEVISION BROADCASTING
16.1 Major Sports Networks
16.2 Broadcast Rights Agreements
16.3 Sports Programming On Cable Networks
16.4 League Networks
16.5 Regional Sports Networks
16.6 Sport-Specific Networks
16.7 College Sports Networks
16.8 International Sports Networks
17 SPORTS RADIO
17.1 Sports Radio Stations
17.2 Sports Radio Networks
17.3 The Sports Radio Audience
17.4 Advertising
17.5 Sports on Satellite Radio
17.6 Live Broadcast Baseball
17.7 Market Resources
18 SPORTS PERIODICALS
18.1 Market Assessment
18.2 Circulation
18.3 Advertising
18.4 List of Sports Periodicals
18.5 Market Resources
19 NEWSPAPER SPORTS SECTIONS
19.1 How Fans Obtain The Sports News
19.2 Sports Section Readership
19.3 Sports Editors
19.4 Trends in Sports News Coverage
19.5 Market Resources
20 SPORTS ONLINE
20.1 Sports Websites
20.2 Market Assessment
20.3 Sports Website Visitor Demographics
20.4 Major League Sports Streaming Packages
20.5 Live Sports Online
20.6 Market Resources
21 MOBILE
21.1 Overview
21.2 Most Popular Sites
21.3 Apps for Professional Sports
21.4 In-Game Enhancements and Promotions
21.5 Market Resources
PART III: MAJOR TEAM SPORTS
22 MAJOR LEAGUE BASEBALL
22.1 Attendance
22.2 Team Valuations
22.3 Franchise Transactions
22.4 Fan Cost Index
22.5 Favorite Teams
22.6 Fan Loyalty
22.7 Television Broadcasts
22.8 Social Media
22.9 World Series
22.10 MLB All-Star Game
22.11 Sponsorships
22.12 Fan Demographics
22.13 Market Resources
23 NATIONAL BASKETBALL ASSOCIATION
23.1 Attendance
23.2 Team Valuations and Revenue
23.3 Franchise Transactions
23.4 Fan Cost Index
23.5 Fan Loyalty
23.6 Television Broadcasts
23.7 Social Media
23.8 NBA Finals
23.9 NBA All-Star Game
23.10 Sponsorships
23.11 Fan Demographics
23.12 Market Resources
24 NATIONAL FOOTBALL LEAGUE
24.1 Attendance
24.2 Team Valuations and Revenue
24.3 Franchise Transactions
24.4 Fan Cost Index
24.5 Favorite Teams
24.6 Fan Loyalty
24.7 Television Broadcasts
24.8 Social Media
24.9 Super Bowl
24.10 Pro Bowl
24.11 Sponsorships
24.12 Fan Demographics
24.13 Market Resources
25 NATIONAL HOCKEY LEAGUE
25.1 Attendance
25.2 Team Valuations
25.3 Franchise Transactions
25.4 Fan Cost Index
25.5 Fan Loyalty
25.6 Television Broadcasts
25.7 Social Media
25.8 Stanley Cup
25.9 Sponsorships
25.10 Fan Demographics
25.11 Market Resources
26 MAJOR LEAGUE SOCCER
26.1 Overview
26.2 Attendance
26.3 Television Broadcasts
26.4 Sponsorships
26.5 Fan Demographics
26.6 Market Resources
27 WOMEN’S NATIONAL BASKETBALL ASSOCIATION
27.1 Overview
27.2 Attendance
27.3 Television Broadcasts
27.4 WNBA LiveAccess
27.5 Sponsors
27.6 Fan Demographics
27.7 Market Resources
28 WOMEN’S PROFESSIONAL SOCCER
28.1 Overview
28.2 Attendance
28.3 Television Broadcasts
28.4 Sponsors
28.5 Market Resources
29 PROFESSIONAL LACROSSE
29.1 Major League Lacrosse
29.2 National Lacrosse League
29.3 North American Lacrosse League
29.4 Market Resources
30 ARENA FOOTBALL LEAGUE
30.1 Overview
30.2 The 2011 Season
30.3 Market Resources
31 MINOR LEAGUE SPORTS
31.1 Overview
31.2 Minor League Baseball
31.3 Minor League Hockey
31.4 NBA Development League
PART IV: INDIVIDUAL SPORTS
32 CYCLING
32.1 Overview
32.2 Tour de France
32.3 USA Cycling
32.4 Velodromes
32.5 Market Resources
33 GOLF
33.1 Overview
33.2 The Majors Championships
33.3 The Ryder Cup and Presidents Cup
33.4 The PGA Tour
33.5 The LPGA Tour
33.6 Demographics of Golf Fans
33.7 Market Resources
34 TENNIS
34.1 Overview
34.2 Participation
34.3 Top Paid Tennis Stars
34.4 Grand Slam Tournaments
34.5 US Open
34.6 US Open Series
34.7 Sony Ericsson WTA Tour
34.8 ATP World Tour
34.9 Wimbledon
34.10 Sony Ericsson Open
34.11 Market Resources
PART V: RACING SPORTS
35 INDYCAR
35.1 Overview
35.2 Television and Radio Broadcast Rights
35.3 Indianapolis 500
35.4 Sponsorships
35.5 Racing Teams
35.6 IndyCar Series
35.7 Market Resources
36 NASCAR
36.1 Overview
36.2 Broadcast Rights and Ratings
36.3 Advertising and Sponsorships
36.4 Racing Teams and Drivers
36.5 Track Activities
36.6 Sprint Cup Series
36.7 Nationwide Series
36.8 Fan Demographics
36.9 Market Resources
37 RACING CIRCUITS
37.1 AMA Motocross Championship
37.2 American Le Mans Series
37.3 Grand American Road Racing
37.4 NHRA Drag Racing
37.5 World of Outlaws
37.6 Market Resources
38 SUPERCROSS
38.1 Overview
38.2 Television Broadcast Rights
38.3 Sponsors
38.4 Racing Teams
38.5 Monster Energy AMA Supercross
38.6 Market Resources
PART VI: FIGHTING SPORTS
39 BOXING
39.1 Overview
39.2 Professional Boxing Fans
39.3 Pay-per-View Events
39.4 Live Events
39.5 World Series of Boxing
39.6 Demographics
39.7 Market Resources
40 MIXED MARTIAL ARTS
40.1 Overview
40.2 MMA Fans
40.3 Ultimate Fighting Championship
40.4 Consolidation
40.5 Market Resources
41 WORLD WRESTLING ENTERTAINMENT
41.1 Overview
41.2 Professional Wrestling Fans
41.3 Live Events and Television
41.4 Pay-per-View Events
41.5 Viewer Demographics
41.6 Market Resources
PART VII: COLLEGIATE & HIGH SCHOOL SPORTS
42 NCAA SPORTS
42.1 Overview
42.2 Men’s and Women’s Sports
42.3 Conferences
42.4 NCAA Revenue
42.5 Conference Revenue
42.6 Athletic Department Revenue
42.7 Market Resources
43 COLLEGE ATHLETIC PROGRAMS
43.1 Profiles of Major Programs
44 COLLEGE FOOTBALL
44.1 Fans and Spectators
44.2 Market Assessment
44.3 Regular-Season Broadcasts
44.4 Bowl Championship Series
44.5 Other Bowl Games
44.6 Fan Demographics
45 COLLEGE MEN’S BASKETBALL
45.1 Fans and Spectators
45.2 Favorite Teams
45.3 Market Assessment
45.4 Regular-Season Broadcasts
45.5 NCAA Division I Men’s Basketball Tournament Revenue
45.6 NCAA Finals
45.7 Fan Demographics
46 COLLEGE WOMEN’S BASKETBALL
46.1 Fans and Spectators
46.2 Favorite Teams
46.3 NCAA Women’s Final Four Championship Game
47 HIGH SCHOOL SPORTS
47.1 Overview
47.2 Participation by Sport
47.3 Participation by State
47.4 High School Sports Online
47.5 Local Television Broadcasting
47.6 Sponsorships and Promotions
47.7 Market Resources
48 YOUTH SPORTS
48.1 Participation
48.2 Youth Baseball
48.3 Youth Football
48.4 Youth Soccer
PART VIII: MULTI-SPORT EVENTS
49 ACTION SPORTS
49.1 Overview
49.2 Dew Tour
49.3 X Games
49.4 World Cup of Skateboarding
49.5 Maloof Money Cup
49.6 Market Resources
50 EVENTS FOR ATHLETES WITH DISABILITIES
50.1 Overview
50.2 Summer and Winter Paralympic Games
50.3 Special Olympics
50.4 Extremity Games
50.5 Disabled Sports USA
50.6 Market Resources
51 OLYMPIC GAMES
51.1 Summer Olympics
51.2 Winter Olympic Games
51.3 United States Olympic Committee
51.4 Market Resources
52 SENIOR GAMES
52.1 Overview
52.2 Biennial Summer Games
52.3 Sponsors
52.4 Winter Senior Games
52.5 Market Resources
53 STATE GAMES
53.1 Overview
53.2 Calendar of 2011 State Games
53.3 Market Resources
PART IX: ORGANIZED SPORTS/COMPETITIONS
54 AMERICA’S CUP
54.1 Overview
54.2 The 33rd and 34th America’s Cups
54.3 Television Broadcasts and Web-Streamed Video
54.4 Market Resources
55 BASS FISHING
55.1 Overview
55.2 Bass Anglers Sportsman’s Society
55.3 Tournaments
55.4 Western Outdoor News Bass
55.5 Fantasy Fishing
55.6 Market Resources
56 BOWLING
56.1 Overview
56.2 United States Bowling Congress
56.3 Professional Bowlers Association
56.4 PBA Tour
56.5 Sponsorship Rights
56.6 Market Resources
57 COMPETITIVE CHEERLEADING
57.1 Overview
57.2 Sanctioning Organizations
57.3 Sponsors
57.4 Collegiate Competitive Cheer
57.5 Market Resources
58 CRICKET
58.1 Overview
58.2 Organized Cricket in the United States
58.3 Professional Cricket
58.4 International Activities
58.5 Market Resources
59 FIGURE SKATING
59.1 Overview
59.2 Sanctioning Organization
59.3 Sponsors
59.4 Market Resources
60 GYMNASTICS
60.1 Overview
60.2 Sanctioning Organizations
60.3 Major Events
60.4 Sponsors
60.5 Market Resources
61 HORSE RACING
61.1 Overview
61.2 Triple Crown
61.3 Breeders’ Cup
61.4 Saratoga
61.5 Market Resources
62 LACROSSE
62.1 Overview
62.2 Sanctioning Organization
62.3 Growth of Lacrosse in the United States
62.4 Market Resources
63 MARATHONS
63.1 Overview
63.2 Economic Impact
63.3 Business Assessment
63.4 Sponsorships
63.5 Market Resources
64 POKER
64.1 Overview
64.2 Poker Tournaments on Television
65 RODEO
65.1 Overview
65.2 Professional Bull Riders
65.3 Professional Rodeo Cowboys Association
65.4 Major Events
65.5 Fan Demographics
65.6 Market Resources
66 RUGBY
66.1 Overview
66.2 Rugby in the United States
66.3 Rugby World Cup
66.4 RBS Six Nations
66.5 Rugby in the Summer Olympic Games
66.6 Market Resources
67 SOCCER
67.1 Overview
67.2 FIFA World Cup
67.3 Growth of Soccer in the United States
67.4 Sponsors
67.5 Market Resources
68 SOFTBALL
68.1 Overview
68.2 Governing Bodies
68.3 Amateur Softball Association
68.4 National Pro Fastpitch
68.5 Market Resources
69 SWIMMING, DIVING & WATER POLO
69.1 Overview
69.2 Sanctioning Organizations
69.3 Sponsors
69.4 Market Resources
70 TRACK & FIELD
70.1 Overview
70.2 Sanctioning Organization
70.3 Major Events
70.4 Sponsors
70.5 Market Resources
71 TRIATHLONS
71.1 Overview
71.2 Demographics
71.3 Major Events
71.4 Sponsorships and Promotions
71.5 Market Resources
72 VIDEO GAME COMPETITIONS
72.1 Overview
72.2 Major Tournaments
72.3 Sponsors
72.4 Market Resources
73 VOLLEYBALL
73.1 Overview
73.2 Sanctioning Organization
73.3 AVP Pro Beach Volleyball
73.4 Market Resources
MARKET RESOURCES
REFERENCES
