Sports Marketing 2013


September 1, 2012
476 Pages - SKU: RKM4872191
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Countries covered: United States



Sports Marketing 2013 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. First published in 1997, this is RKMA’s 15th annual assessment of the U.S. sports business. Expanded to 476 pages and 75 chapters, this is our most comprehensive assessment of the sports business ever.

Available in hardcopy and PDF formats, Sports Marketing 2013 will provide you with the most recent statistics and data available. This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sportsrelated travel, golf, tennis, collegiate sports, women’s professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements.

Over 1,200 website links – directly embedded into the electronic edition – will direct you to additional market research and other resources important to the sports business marketplace.



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