Restaurant, Food & Beverage Market Research Handbook 2014-2015

Richard K. Miller & Associates
February 12, 2014
465 Pages - SKU: RKM5224719
Countries covered: United States

Restaurant, Food & Beverage Market Research Handbook 2014-2015

With a thorough and in-depth analysis of the $683 billion restaurant and foodservice industry, Restaurant, Food & Beverage Market Research Handbook 2014-2015 provides consumer spending data, market forecasts, and trends assessments for all segments.

Restaurant, Food & Beverage Market Research Handbook 2014-2015 will guide restaurant business development with its analysis of menu trends, culinary themes, alcoholic and refreshment beverage trends, and promotional strategies.

The trends assessments include discussions of consumer behavioral trends, dining trends, daypart analysis (including snacks and late-night), and more. Comprehensive demographic data for all dayparts at full-service and quick-service restaurants, as well as an analysis of restaurant spending in each state and dining statistics for metropolitan area are provided.

The handbook assesses post-recession consumer spending, discusses restaurant strategies for growth, and identifies market opportunities brought on by changing consumer behaviors.

Restaurant, Food & Beverage Market Research Handbook 2014-2015 has been expanded to 714 pages with 125 chapters and includes content from The Beverage Market Research Handbook, previously published as a separate reference handbook by RKMA.

Over 900 website links are included in the handbook to guide you to additional resources.



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