The 2012 Restaurant, Food & Beverage Market Research Handbook

Richard K. Miller & Associates
February 1, 2012
510 Pages - SKU: RKM6824116
License type:
With a thorough and in-depth analysis of the $630 billion restaurant and foodservice industry, The 2012 Restaurant, Food & Beverage Market Research Handbook provides consumer spending data, market forecasts, and trends assessments for all segments.

The 2012 Restaurant, Food & Beverage Market Research Handbook will guide restaurant business development with its analysis of menu trends, culinary themes, alcoholic and refreshment beverage trends, and promotional strategies.

The trends assessments include discussions of consumer behavioral trends, dining trends, daypart analysis (including snacks and late-night), and more. Comprehensive demographic data for all dayparts at full-service and quick-service restaurants, as well as an analysis of restaurant spending in each state and dining statistics, for 85 metro areas are provided.

The handbook assesses post-recession consumer spending, discusses restaurant strategies for growth, and identifies market opportunities brought on by changing consumer behaviors.

The 2012 Restaurant, Food & Beverage Market Research Handbook has been expanded to 510 pages with 100 chapters and includes content from The Beverage Market Research Handbook, previously published as a separate reference handbook

Over 700 website links are included in the handbook to guide you to additional resources.