With a thorough and in-depth analysis of the $580 billion restaurant and foodservice industry, The 2010 Restaurant, Food & Beverage Market Research Handbook provides consumer spending data, market forecasts, trends assessments for all segments, and more. The trends assessments include discussions of consumer behavioral trends, menu trends, daypart analysis (including snacks and late-night), and more.
Comprehensive demographic data for all dayparts at full-service and quick-service restaurants as well as an analysis of restaurant spending in each state and dining statistics for 85 metro areas is provided.
The handbook assesses post-recession consumer spending, discusses restaurant strategies for growth, and identifies market opportunities brought on by changing consumer behaviors.
Over 1,400 website links are included in the handbook to guide you to additional resources.
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- PART I: MARKET OVERVIEW
- 1 MARKET SUMMARY
- 1.1 Overview
- 1.2 Restaurant Industry Sales
- 1.3 Sales by Daypart
- 1.4 Revenue Distribution
- 1.5 Restaurant Sales Growth
- 1.6 Operator Food Purchases
- 1.7 Restaurant Expenditures
- 1.8 Independents and Chains
- 1.9 Major Chains
- 1.10 Classification
- 2 STATE-BY-STATE ANALYSIS
- 2.1 Restaurant Sales By State
- 3 REVIEW OF 2009
- 3.1 Overview
- 3.2 Traffic Trends
- 3.3 Restaurant Counts
- 3.4 Same-Store Sales
- 3.5 Top Growth Chains
- PART II: TRENDS FOR 2010
- 4 WHAT’S HOT
- 4.1 Overview
- 4.2 What’s Hot For 2010
- 4.3 Top Trends By Category
- 4.4 Culinary Themes
- 4.5 Still Hot
- 5 RESTAURANT & HOTEL FOOD TRENDS
- 5.1 Overview
- 5.2 Trends for 2010
- 6 MENU TRENDS
- 6.1 Menu Trends for 2010
- 7 FLAVOR TRENDS
- 7.1 Overview
- 7.2 Current Flavor Trends
- 7.3 Recent Flavor Trends
- 8 RESTAURANT STRATEGIES
- 8.1 Promotions
- 8.2 Coupons
- 8.3 Advertising
- 8.4 Prix Fixe Menus
- 8.5 Menu Innovations
- 8.6 Licensing Branded Grocery Products
- 8.7 On-site Retail
- PART III: THE CUSTOMER
- 9 THE POST-RECESSION CONSUMER
- 9.1 Overall Post-Recession Consumer Behavior
- 9.2 Consumer Spending in Restaurants
- 9.3 Scaled-back Dining Experiences
- 9.4 Promotions
- 9.5 Perception of Value
- 9.6 Expectations
- 9.7 Factors In Restaurant Selection
- 10 CUSTOMER DEMOGRAPHICS
- 10.1 Overview
- 10.2 Breakfast at Full-Service Restaurants
- 10.3 Breakfast at Quick-Service Restaurants
- 10.4 Lunch at Full-Service Restaurants
- 10.5 Lunch at Quick-Service Restaurants
- 10.6 Dinner at Full-Service Restaurants
- 10.7 Dinner at Quick-Service Restaurants
- 10.8 Dining While Traveling
- 10.9 Snacks at Quick-Service Restaurants
- 10.10 Spending by Age
- 10.11 Spending by Household Income
- 10.12 Spending by Household Type
- 10.13 Spending by Race and Ethnicity
- 10.14 Spending by Region
- 10.15 Spending by Education
- 11 CUSTOMER SATISFACTION & LOYALTY
- 11.1 Customer Satisfaction Scores
- 11.2 Appeal of Dining Out
- 11.3 Loyalty Programs
- 11.4 Keys To Customer Satisfaction
- 11.5 Influence of Price
- 12 THE FULL-SERVICE DINING CUSTOMER
- 12.1 Customer Profile
- 12.2 Dining Out: City-by-City
- 13 THE QUICK-SERVICE RESTAURANT CUSTOMER
- 13.1 Customer Profile
- 13.2 Quick-Service Restaurant Visits: City-by-City
- PART IV: MARKET SEGMENTS
- 14 FINE DINING
- 14.1 Market Assessment
- 14.2 Market Leaders
- 15 FULL-SERVICE CHAINS
- 15.1 Market Assessment
- 15.2 Largest Chains
- 16 LIMITED-SERVICE CHAINS
- 16.1 Market Assessment
- 16.2 Largest Chains
- 16.3 Fast-Casual Chains
- 17 PIZZA
- 17.1 Market Assessment
- 17.2 Largest Chains
- 18 SNACKS, ICE CREAM & COFFEEHOUSES
- 18.1 Market Assessment
- 18.2 Largest Chains
- 19 HOTEL RESTAURANTS
- 19.1 Market Assessment
- 19.2 Market Leaders
- 19.3 Market Trends
- 20 RETAIL-BASED RESTAURANTS
- 20.1 Market Assessment
- 20.2 Luring Retail Customers With Food Options
- 20.3 Mall Food Courts
- 21 SUPERMARKET FOODSERVICE
- 21.1 Supermarket Prepared Meals
- 21.2 Dining At The Grocery
- 21.3 Meal Assembly
- 22 CONVENIENCE STORE FOODSERVICE
- 22.1 Overview
- 22.2 Foodservice
- 22.3 Packaged Beverages
- 22.4 Market Leaders
- 23 CATERING & BANQUETS
- 23.1 Market Assessment
- 23.2 Characteristics of the Catering Business
- 23.3 Private-Dining Events
- 23.4 Residential Catering
- 24 CONTRACT-MANAGED FOODSERVICE
- 24.1 Market Assessment
- 24.2 Market Leaders
- 24.3 Survey Of Foodservice Operations
- 25 CONCESSIONS
- 25.1 Airport Foodservice
- 25.2 In-flight and Carry-on Foodservice
- 25.3 Foodservice at Sports Venues
- PART V: DINING TRENDS & ANALYSES
- 26 TRENDS IN FINE DINING
- 26.1 Overall Trends
- 26.2 Multi-Concept Operators
- 26.3 Chef-Inspired Concepts
- 26.4 Pricing Strategies and Innovations
- 26.5 Casualization in Fine Dining
- 27 TRENDS IN CASUAL-DINING
- 27.1 Overview
- 27.2 Impact of the Recession
- 27.3 An Overbuilt Segment
- 27.4 Fine Tuning Concepts
- 27.5 Menu Pricing Trends
- 28 TRENDS IN FAMILY DINING
- 28.1 Overview
- 28.2 Visits To Family-Style Restaurants
- 28.3 Revival of Family Dining
- 28.4 Evolution of the Family-Dining Customer
- 28.5 Late-Night Hours
- 29 TRENDS IN QUICK-SERVICE DINING
- 29.1 Sector Characteristics
- 29.2 Recent Trends
- 29.3 Menu Trends
- 29.4 Status and Future Of Fast Food
- 30 TRENDS IN FAST-CASUAL DINING
- 30.1 Overview
- 30.2 Fast-Casual Concepts
- 30.3 Market Trends
- 30.4 Beer and Wine Service
- 31 DAYPARTS
- 31.1 Daypart Spending and Traffic
- 31.2 Dinner
- 31.3 Lunch
- 31.4 Breakfast
- 31.5 Snacks
- 32 DINING WITH ENTERTAINMENT
- 32.1 Overview
- 32.2 Live Music and Dining
- 32.3 Theme Restaurants
- 32.4 Experiential Restaurants
- 32.5 Mystery Dinner Theaters
- 32.6 Dinner and a Movie
- 32.7 Speakeasies
- 32.8 Novel Restaurants
- 33 TAKEOUT & DELIVERY
- 33.1 Market Assessment
- 33.2 The Takeout and Delivery Customer
- 33.3 Quick-Service Carryout and Delivery
- 33.4 Takeout At Full-Service Chains
- 33.5 Takeout for Offices and Elsewhere
- 33.6 Outlook
- PART VI: FOOD TRENDS & ANALYSES
- 34 BURGERS, HOT DOGS & SANDWICHES
- 34.1 Hamburgers
- 34.2 Hot Dogs
- 34.3 Chicken Sandwiches
- 35 CUISINE
- 35.1 New American Cuisine
- 35.2 Regional Cuisine
- 35.3 Ethnic Cuisine
- 36 NUTRITION
- 36.1 Healthful Dining
- 36.2 Menu Labeling
- 36.3 Trans Fat
- 36.4 Reduced Sodium
- 36.5 High-Fructose Corn Syrup Backlash
- 36.6 Healthful Kids’ Menus
- 37 LOCALLY SOURCED FOOD
- 37.1 Restaurants Offering Locally Source Food
- 37.2 Locavores
- 37.3 Farmers’ Markets
- 37.4 Chef- and Restaurant-owned Farms
- 37.5 Locally Sourced Food At Supermarkets
- 37.6 Labeling Requirements for Imported Food
- 37.7 Produce Labeling and Tracking
- 38 ORGANIC FOOD PRODUCTS
- 38.1 Market Assessment
- 38.2 Organic Menus
- 38.3 Market Trends
- 39 SNACKS & SWEETS
- 39.1 Market Growth
- 39.2 Healthy Influences
- 39.3 Dessert Snacks
- 39.4 Packaged Snacks and Baked Goods
- 40 EATING AT HOME
- 40.1 Dining at Home
- 40.2 Cooking At Home
- 40.3 Foods Consumed At Home
- 40.4 Healthful Dining at Home
- 40.5 Outdoor Grilling
- 41 CULINARY TOURISM
- 41.1 Overview
- 41.2 Profile of Culinary Travelers
- 41.3 Top Destinations
- 42 FOOD & WINE FESTIVALS
- 42.1 Overview
- 42.2 The Food & Wine Classic
- 42.3 Food Network’s South Beach Wine & Food Festival
- 42.4 Taste of Chicago
- 42.5 Other Major Food & Wine Festivals
- 43 HOLIDAY DINING
- 43.1 Overview
- 43.2 Birthdays
- 43.3 Valentine’s Day
- 43.4 Mother’s Day
- 43.5 Father’s Day
- 43.6 Easter
- 43.7 New Year’s Eve
- 43.8 Thanksgiving
- 43.9 St. Patrick’s Day
- 43.10 Oktoberfest
- 43.11 Super Bowl Sunday
- 44 STREET FOOD VENDORS
- 44.1 Overview
- 44.2 Food Carts
- 44.3 Gourmet Food Trucks
- 44.4 Street Food Movement
- PART VII: BEVERAGE TRENDS & ANALYSES
- 45 BEVERAGE CONSUMPTION & SPENDING
- 45.1 Beverage Consumption
- 45.2 Beverage Spending
- 45.3 Nonalcoholic Beverages
- 45.4 Alcoholic Beverages
- 46 BEER
- 46.1 Market Assessment
- 46.2 Market Leaders
- 46.3 Top Beer Brands
- 46.4 Demographics
- 46.5 Craft Beer
- 46.6 On-Premise
- 47 WINE
- 47.1 Market Assessment
- 47.2 Market Leaders
- 47.3 Wine Consumers
- 47.4 Wine Consumer Characteristics
- 47.5 Champagne and Sparkling Wine
- 47.6 Oneophiles
- 48 DISTILLED SPIRITS
- 48.1 Market Assessment
- 48.2 Whiskey
- 48.3 Vodka
- 48.4 Rum
- 48.5 Tequila
- 48.6 Gin
- 48.7 Brandy and Cognac
- 48.8 Cordials
- 49 REFRESHMENT & NONALCOHOLIC BEVERAGES
- 49.1 Carbonated Soft Drinks
- 49.2 Coffee
- 49.3 Tea
- 49.4 Bottled Water
- 49.5 Juice & Fruit Drinks
- 49.6 Milk
- 49.7 Sports Drinks
- 49.8 Energy Drinks
- 49.9 Nutrient-fortified Beverages
- 50 BEVERAGE SERVICE IN RESTAURANTS & BARS
- 50.1 Market Assessment
- 50.2 Refreshment and Nonalcoholic Beverage Service in Restaurants
- 50.3 Alcoholic Beverage Service in Restaurants
- 50.4 Outlook
- PART VIII: AWARD-WINNING RESTAURANTS & CHEFS
- 51 BEST NEW RESTAURANTS
- 51.1 Lists For 2009
- 52 CONSUMERS’ CHOICE IN CHAINS
- 52.1 Award Winners 2009
- 53 FINE DINING HALL OF FAME
- 53.1 List of Inductees
- 54 FIVE- AND FOUR-DIAMOND AWARDS
- 54.1 Award Winners
- 55 FIVE- AND FOUR-STAR AWARDS
- 55.1 Award Winners
- 56 FUTURE 50
- 56.1 Overview
- 56.2 Fastest Growing Chains 2009
- 57 HOT CONCEPTS!
- 57.1 Award Recipients 2009
- 57.2 Recent Designations
- 58 IVY AWARDS
- 58.1 Overview
- 58.2 Award Recipients 2009
- 58.3 Recent Designations
- 59 JAMES BEARD FOUNDATION AWARDS
- 59.1 Overview
- 59.2 Award Winners 2009
- 59.3 Nominees 2009
- 59.4 Recent Award Winners
- 60 LOCAL FAVORITES
- 60.1 Overview
- 60.2 Hamburgers
- 60.3 Hot Dogs
- 60.4 Barbecue
- 60.5 Pizza
- 61 MENU MASTERS
- 61.1 Overview
- 61.2 Winners By Category
- 62 RESTAURANT NEIGHBOR AWARD
- 62.1 Award Winners 2009
- 63 SNACKS & SWEETS
- 63.1 Local Favorites
- 63.2 Chocolate Shops
- 63.3 Cupcake Shops
- 63.4 Doughnut Shops
- 63.5 Ice Cream Shops
- 63.6 Macarons
- 64 WHO’S WHO OF FOOD & BEVERAGE
- 64.1 Overview
- 64.2 Recipients
- 65 WINE ENTHUSIAST AWARD OF ULTIMATE DISTINCTION
- 65.1 Award Recipients 2009
- 66 WINE SPECTATOR GRAND AWARD
- 66.1 Award Recipients 2009
- MARKET RESOURCES
- A.3 Periodicals
- REFERENCES
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