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The 2012 Entertainment, Media & Advertising Market Research Handbook

Richard K. Miller & Associates
October 25, 2011
321 Pages - SKU: RKM6644855

Abstract Table of Contents Search inside this report Related Reports

Media and advertising market data are scattered through a myriad of sources. The 2012 Entertainment, Media & Advertising Market Research Handbook compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more.

The 2012 Entertainment, Media & Advertising Market Research Handbook has been expanded and includes Consumer Use of the Internet & Mobile Web, previously published as a separate annual reference handbook by RKMA. With this content, the handbook provides valuable insight into the rapidly changing fields of online and mobile marketing.

This 321-page user-friendly resource also provides discussions on market trends, guidelines for demographic-focused advertising, and over 700 website links to additional resources.

PART I: MARKET SUMMARY
1 MARKET ASSESSMENT: 1.1 Media and Communications Spending; 1.2 Advertising Spending; 1.3 Entertainment Spending; 1.4 Market Resources
2 MARKET PROFILES: METROPOLITAN AREAS: 2.1 Overview; 2.2 Atlanta; 2.3 Baltimore; 2.4 Birmingham; 2.5 Boston; 2.6 Charlotte; 2.7 Chicago; 2.8 Cleveland; 2.9 Columbus; 2.10 Dallas/Fort Worth; 2.11 Denver; 2.12 Detroit; 2.13 Greenville/Spartanburg/Asheville; 2.14 Hartford/New Haven; 2.15 Houston; 2.16 Kansas City; 2.17 Las Vegas; 2.18 Los Angeles; 2.19 Miami/Fort Lauderdale; 2.20 Milwaukee; 2.21 Minneapolis/St. Paul; 2.22 Nashville; 2.23 New York City; 2.24 Orlando; 2.25 Philadelphia; 2.26 Phoenix; 2.27 Pittsburgh; 2.28 Portland, Oregon; 2.29 Raleigh-Durham; 2.30 Sacramento; 2.31 San Francisco; 2.32 Seattle; 2.33 St. Louis; 2.34 Washington, D.C
3 MARKET LEADERS: ADVERTISERS: 3.1 Top National Advertisers; 3.2 Top Advertisers by Sector; 3.3 Market Resources
4 MARKET LEADERS: AGENCIES: 4.1 Overview; 4.2 Advertising Agencies; 4.3 Branding and Promotion Agencies; 4.4 Customer Relationship Management and Direct Marketing; 4.5 Digital and Search Agencies; 4.6 Healthcare Agencies; 4.7 Media Agencies; 4.8 Multicultural Agencies; 4.9 Public Relations Agencies; 4.10 Market Resources
5 MARKET LEADERS: MEDIA COMPANIES: 5.1 Overview; 5.2 Profiles of Media Companies
6 MARKET LEADERS: SERVICE PROVIDERS: 6.1 Broadband; 6.2 Multichannel; 6.3 Mobile; 6.4 Market Resources
7 MARKET LEADERS: WEBSITES: 7.1 Most Visited Web Properties; 7.2 Search Websites; 7.3 Social Networking Websites; 7.4 Video Websites; 7.5 Market Resources
PART II: THE CONSUMER
8 CONSUMER USE OF MEDIA: 8.1 State Of The Media; 8.2 Time Spent Using Media; 8.3 Children’s and Teens’ Use Of Media; 8.4 Multitasking; 8.5 Market Resources
9 CONSUMER USE OF THE INTERNET: 9.1 U.S. Internet Users; 9.2 Online Activities; 9.3 Blogs; 9.4 Email; 9.5 Internet Phone Calls; 9.6 Online Video and TV; 9.7 Paid Content; 9.8 Search; 9.9 Social Networks; 9.10 Market Resources
10 CONSUMER USE OF SMARTPHONES & MOBILE DEVICES: 10.1 Overview; 10.2 Mobile Internet Access; 10.3 Cellphones; 10.4 Smartphones; 10.5 Tablet Computers; 10.6 E-Book Readers; 10.7 Situational Use; 10.8 Mobile Activities; 10.9 Texting; 10.10 Mobile Email; 10.11 Mobile Video; 10.12 Mobile Marketing; 10.13 Market Resources
11 CONSUMER ACCESS OF NEWS: 11.1 Time Spent With News; 11.2 How Consumers Obtain The News; 11.3 Ad-Supported News Media; 11.4 Online Local News; 11.5 Paying For Online News; 11.6 Market Resources
12 CONSUMER USE OF TECHNOLOGY: 12.1 Household Use Of Consumer Electronics Products; 12.2 Household Penetration; 12.3 Digital Video Recorders; 12.4 Generational Comparison; 12.5 Young Adults; 12.6 Market Resources
PART III: MEDIA & ADVERTISING
13 BOOKS: 13.1 Market Assessment; 13.2 Adult Reading; 13.3 Most Literate Cities; 13.4 E-Books; 13.5 Market Resources
14 MAGAZINES: 14.1 Market Assessment; 14.2 Market Leaders; 14.3 Advertisers; 14.4 Circulation; 14.5 Trends; 14.6 Interactive Media; 14.7 Market Resources
15 NEWSPAPERS: 15.1 Market Assessment; 15.2 Market Leaders; 15.3 Top Advertisers; 15.4 Online Activities; 15.5 Trends; 15.6 The Impact of the Internet on Newspapers; 15.7 Market Resources
16 ONLINE VIDEO & TV: 16.1 Overview; 16.2 Market Assessment; 16.3 Demographics; 16.4 Content; 16.5 Internet-Connected Devices; 16.6 Mobile Video; 16.7 Online TV; 16.8 Market Resources
17 OUT-OF-HOME: 17.1 Market Assessment; 17.2 Market Leaders; 17.3 Outdoor Media Formats; 17.4 Top Advertisers; 17.5 U.S. Outdoor Display Count; 17.6 Digital Advertising; 17.7 High Mileage Drivers; 17.8 Place-Based Advertising; 17.9 Market Resources
18 RADIO: 18.1 Market Assessment; 18.2 Radio Listening; 18.3 Top Radio Markets; 18.4 Radio Station Formats; 18.5 Radio Advertisers; 18.6 Satellite Radio; 18.7 HD Radio; 18.8 Online Radio; 18.9 Connected Radio; 18.10 Trends; 18.11 Market Resources
19 TELEVISION - BROADCAST: 19.1 Network Audiences; 19.2 Advertising Revenue; 19.3 Upfront; 19.4 Top Advertisers; 19.5 Network News; 19.6 Market Resources
20 TELEVISION - CABLE: 20.1 Cable Programming Networks; 20.2 Advertising Revenue; 20.3 Top Advertisers; 20.4 Audience Demographics; 20.5 Cable News; 20.6 Market Resources
21 TELEVISION - LOCAL: 21.1 Designated Market Areas; 21.2 Local TV Station Groups; 21.3 Advertising Revenue; 21.4 Top Advertisers; 21.5 Local TV News; 21.6 Market Resources
PART IV: ONLINE & MOBILE MARKETING
22 MOBILE MARKETING: 22.1 Overview; 22.2 Mobile Ad Spending; 22.3 M-Commerce; 22.4 Retailer Activities; 22.5 Consumer Expectations For Mobile Ads; 22.6 Location-Based Applications; 22.7 QR Codes; 22.8 Mobile Coupons; 22.9 Market Resources
23 ONLINE ADVERTISING & MARKETING: 23.1 Market Assessment; 23.2 Online Ad Spending by Format; 23.3 Online Ad Spending by Sector; 23.4 Online Ad Spending by Objective; 23.5 Top Ad-Selling Companies; 23.6 Top Advertisers; 23.7 Agencies; 23.8 Display Ads; 23.9 Online Video Ads; 23.10 Search Engine Marketing; 23.11 Market Resources
24 SOCIAL MARKETING: 24.1 Overview; 24.2 Brand Fans; 24.3 Social Network Advertising; 24.4 Brand Engagement On Social Networks; 24.5 Market Resources
PART V: ADVERTISING ANALYSES
25 CONSUMER RESPONSE TO ADVERTISING: 25.1 Preferred Media For Ads; 25.2 Online Ads Spur Consumer Action; 25.3 Ad Awareness While Multitasking; 25.4 Negative Response To Ads; 25.5 Consumers Who Ignore Ads
26 CUSTOM MEDIA: 26.1 Overview; 26.2 Market Assessment; 26.3 Magazines and Newsletters; 26.4 Digital Content; 26.5 Market Resources
27 GLOBAL ADVERTISING MARKETS: 27.1 Market Assessment; 27.2 Advertising Spending By Country; 27.3 Advertising Spending By Medium; 27.4 Internet Advertising; 27.5 Market Resources
28 LOCAL ADVERTISING: 28.1 Market Assessment; 28.2 Sources For Local Business Information; 28.3 Online and Social Media Promotions; 28.4 Market Resources
29 MEDIA PROCLIVITY BY LIFESTYLE: 29.1 Overview; 29.2 Wealthy, Older With Children; 29.3 Wealthy, Middle-Age With Children; 29.4 Wealthy, Younger Family Mix; 29.5 Upscale, Middle Age With Children - Town/Rural; 29.6 Upscale, Middle Age With Children - Small Satellite Cities; 29.7 Upscale, Older Without Children; 29.8 Upper Middle Class, Middle Age With Children; 29.9 Upper Middle Class, Younger With Children; 29.10 Upper-Middle Class, Middle Age Family Mix; 29.11 Midscale, Younger Without Children; 29.12 Market Resources
30 HISPANIC MEDIA: 30.1 Overview; 30.2 Buying Power; 30.3 Broadcast TV Networks; 30.4 Cable TV Networks; 30.5 Magazines; 30.6 Newspapers; 30.7 Radio Stations; 30.8 Internet and Mobile Usage; 30.9 Market Resources
31 PLACE-BASED VIDEO ADVERTISING: 31.1 Overview; 31.2 Video Ads In Public Venues; 31.3 Video Ad Networks; 31.4 Market Resources
32 SMALL- & MEDIUM-SIZED BUSINESS ADVERTISING & MARKETING: 32.1 Market Assessment; 32.2 Customer Acquisition; 32.3 Online Marketing; 32.4 Market Resources
PART VI: BRANDING
33 BRAND ATTRACTION: 33.1 Overview; 33.2 Leap Index
34 BRANDED CONTENT: 34.1 Overview; 34.2 Market Assessment; 34.3 Types Of Branded Content; 34.4 Effectiveness
35 BRANDED ENTERTAINMENT: 35.1 Market Assessment; 35.2 Event Marketing; 35.3 Product Placement; 35.4 Outlook; 35.5 Market Resources
36 CELEBRITY ENDORSEMENTS: 36.1 Effectiveness of Celebrity Endorsements; 36.2 Influence Online; 36.3 Celebrity Scandals
37 ELEMENTS OF BRANDING: 37.1 Overview; 37.2 Brand Names; 37.3 Logos; 37.4 Slogans
38 MOST VALUABLE BRANDS: 38.1 Overview; 38.2 Top 100 Brands; 38.3 Market Resources
39 SENSORY BRANDING: 39.1 Overview; 39.2 Market Assessment; 39.3 Use of Sensory Branding
PART VII: ENTERTAINMENT
40 BROADWAY THEATRE: 40.1 Market Assessment; 40.2 Broadway Theatres; 40.3 The 2011-2012 Season; 40.4 Touring Broadway; 40.5 Market Resources
41 CONCERTS & MUSIC FESTIVALS: 41.1 Market Assessment; 41.2 Concert Attendance; 41.3 Top Grossing Concert Tours; 41.4 Top Touring Acts Of The Decade; 41.5 Music Festivals; 41.6 VIP Tickets; 41.7 Promoters; 41.8 Market Resources
42 FILMED ENTERTAINMENT & CINEMAS: 42.1 Market Assessment; 42.2 Cinema Patrons; 42.3 Movie Studios; 42.4 Top Films; 42.5 Cinema Theatres; 42.6 Film Distribution; 42.7 Digital and 3-D Screens; 42.8 3-D Films; 42.9 In-Theater Advertising; 42.10 Live Event Broadcasts; 42.11 Dining At The Cinema; 42.12 Market Resources
43 HOME ENTERTAINMENT: 43.1 Market Assessment; 43.2 Blu-ray Format; 43.3 Changing Marketplace; 43.4 Top-Selling DVDs; 43.5 Pay-Per-View; 43.6 Market Resources
44 PERFORMING ARTS: 44.1 Public Participation in the Arts; 44.2 Demographics; 44.3 Economic Impact of the Arts; 44.4 Broadway Theatre; 44.5 Local Theater; 44.6 Musical Performances; 44.7 Dance Performances; 44.8 Market Resources
45 RECORDED MUSIC: 45.1 Market Assessment; 45.2 Major Recording Companies; 45.3 Cloud-based Streaming; 45.4 Best-Selling Recordings; 45.5 Market Assessment
46 SOCIAL GAMES: 46.1 Overview; 46.2 Market Assessment; 46.3 Social Gamers; 46.4 Key Players
47 VIDEO GAMES: 47.1 Market Assessment; 47.2 Demographics; 47.3 Market Characteristics and Trends; 47.4 Video Game Advertising; 47.5 Market Resources
APPENDIX A - ACADEMIC PROGRAMS
APPENDIX B - ANALYSTS
APPENDIX C - ASSOCIATIONS
APPENDIX D - ENTERTAINMENT AWARDS
APPENDIX E - ENTERTAINMENT & MEDIA MUSEUMS
APPENDIX F - INDUSTRY-SPECIFIC PERIODICALS
APPENDIX G - MARKETING BLOGS
APPENDIX H - PERFORMING ARTS CENTERS
REFERENCES

The 2012 Entertainment, Media & Advertising Market Research Handbook

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