Consumer Behavior 2013


November 7, 2012
574 Pages - SKU: RKM4909400
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Consumer spending accounts for 71% of the U.S. gross domestic product, or over $10 trillion. Consumer Behavior 2013 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their markets.

Consumer Behavior 2013 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2013 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys.

The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent consumer groups, and more.

In addition to the assessments of consumer behavior and spending, the 2013 edition includes Consumer Marketing, previously published as a separate annual reference handbook by RKMA. This section assesses leading approaches to advertising, marketing, and promotions while also examining overall strategies for marketing to post-recession consumers. Current market research and statistics, spending estimates, an analysis of effectiveness, and discussions of trends are presented for each category of consumer marketing.


PART I: THE AMERICAN CONSUMER
1 DEMOGRAPHIC OVERVIEW
1.1 Population Distribution
1.2 Households
1.3 Generational Demographics
1.4 Urban, Suburban and Rural Populations
1.5 Market Resources
2 CONSUMER SPENDING
2.1 Consumer Contribution to the GDP
2.2 Spending Assessment
2.3 Consumer Price Index
2.4 Daily Spending
2.5 Market Resources
3 USE OF TIME
3.1 Americans’ Use of Time
3.2 Daily Activities
3.3 Older Americans
3.4 Students
3.5 Market Resources
4 USE OF MEDIA & THE INTERNET
4.1 State Of The Media
4.2 Use Of Media
4.3 Internet Use
4.4 Cross-Platform Consumer Behavior
4.5 Online Activities
4.6 Smartphone Users
4.7 Online and Mobile Video
4.8 Market Resources
5 CONSUMER INCOME & WEALTH
5.1 Household Income
5.2 Income Distribution
5.3 Income by State
5.4 Household Wealth
5.5 Income and Wealth Inequality
5.6 Personal Savings
5.7 Market Resources
6 CONSUMER DEBT
6.1 Household Debt
6.2 Mortgage Debt
6.3 Credit Card Debt
6.4 Student Loans
6.5 Market Resources
PART II: SHOPPING BEHAVIORS
7 COMPETITION BETWEEN SHOPPING CHANNELS
7.1 Overview
7.2 Showrooming
7.3 Cross-Channel Shopping
7.4 Marketshare Shifts
8 IN-STORE SHOPPING
8.1 How America Shops
8.2 Shoppers On A Mission
8.3 Self-Service
8.4 Store Layouts
8.5 The In-Store Experience
9 ONLINE SHOPPING
9.1 Overview
9.2 Why People Shop Online
9.3 Expectations Online
9.4 Characteristics Of Online Shopping
9.5 Shopping On Social Networks
10 MOBILE SHOPPING
10.1 Overview
10.2 In-Store Smartphone Use
10.3 Mobile Influence On Retail Spending
10.4 M-Commerce Purchases
10.5 Mobile Shopping Apps
10.6 Mobile Payments
PART III: BEHAVIORAL ANALYSES
11 AT HOME
11.1 Use Of Technology
11.2 Working At Home
11.3 The American Home Of The Future
11.4 Market Resources
12 AWAY FROM HOME
12.1 Overview
12.2 Airports
12.3 Bars
12.4 Coffeehouses and Sandwich Shops
12.5 Convenience Stores
12.6 Drug Stores
12.7 Fast Food and Casual Dining Restaurants
12.8 Gas Stations
12.9 Grocery Stores
12.10 Health Clubs
12.11 Hospitals and Medical Facilities
12.12 Large Retail/Department Stores
12.13 Medical Offices
12.14 Movie Theaters
12.15 Public Transportation
12.16 Shopping Malls
12.17 Stadiums and Arenas
13 BRAND LOYALTY
13.1 Brand Preferences
13.2 Store Brands
13.3 Increasing Brand Loyalty
13.4 Influence of Social Network Connections
14 BUYING INFLUENCES
14.1 Top Influencers
14.2 Trust in Shopping Recommendations
14.3 Shopper Decision Priorities
14.4 Brand Recognition
14.5 Preference For U.S.-Made Products
14.6 Preferred Media For Ads
14.7 Word-of-Mouth
15 CUSTOMER SATISFACTION
15.1 Overview
15.2 Factors Contributing To High Customer Satisfaction
15.3 Market Resources
16 GIFT GIVING
16.1 Overview
16.2 Characteristics of Gift Giving
16.3 Responsible Gift Giving
16.4 Self Gifting
16.5 Gift Giving By Affluent Men and Women
16.6 Wedding Gift Giving
16.7 Graduation Gift Giving
16.8 Returning Gifts
17 HEALTHY LIFESTYLES
17.1 Overview
17.2 Exercise
17.3 Healthy Eating
17.4 Organic and Locally Sourced Food
17.5 Healthful Dining
17.6 Diet Programs
18 INFLUENCE OF GASOLINE PRICES
18.1 Overview
18.2 Impact On Consumer Spending
19 POST-RECESSION CONSUMER BEHAVIOR
19.1 A Recovery No Better Than The Recession
19.2 Contrasting Shopping Behaviors
19.3 New Economic Realities
20 PURCHASE DECISION MAKING
20.1 Sources For Product/Service Information
20.2 Online Consumer Reviews
20.3 Research Using Tablets
20.4 Research Using Smartphones
20.5 Research Using Social Networks
21 SOCIALLY CONSCIOUS CONSUMERISM
21.1 Support For Environmentally Conscious Companies
21.2 Environmentally Focused Activities
21.3 Preference For Environmentally Friendly Products
21.4 Regional Variations
PART IV: CUSTOMER BRAND PREFERENCES
22 BRAND ATTRACTION
22.1 Overview
22.2 Leap Index
23 CUSTOMER EXPERIENCE
23.1 Overview
23.2 Temkin Ratings
23.3 Market Resources
24 CUSTOMER LOYALTY ENGAGEMENT
24.1 Overview
24.2 Customer Loyalty Engagement Rankings
24.3 Market Resources
25 CUSTOMER SATISFACTION
25.1 Overview
25.2 ACSI Scores
25.3 Market Resources
26 CUSTOMER SERVICE
26.1 Overview
26.2 Customer Service Champions
26.3 Market Resources
27 FAMILIARITY & PURCHASE CONSIDERATION
27.1 Overview
27.2 Top Brands Among Adults
27.3 Top Brands Among Young Adults and Youth
27.4 Market Resources
PART V: CONSUMER SPENDING
28 FOOD & DINING
28.1 Overview
28.2 Restaurant Spending
28.3 Sales-by-State Restaurant Spending
28.4 Supermarket and Grocery Spending
28.5 Market Resources
29 LEISURE
29.1 Spending for Leisure Activities
29.2 Top 10 Leisure Activities
29.3 Market Resources
30 RETAIL
30.1 The U.S. Retail Sector
30.2 GAFO Spending
30.3 E-Commerce
30.4 Back-to-School
30.5 Christmas Season Holiday Spending
30.6 State-by-State Retail Spending
30.7 Market Resources
31 TRAVEL & TOURISM
31.1 Market Summary
31.2 Distribution of Spending
31.3 State-by-State Travel Spending
31.4 Activities While Traveling
31.5 Market Resources
PART VI: ETHNIC FOCUS
32 AFRICAN-AMERICAN CONSUMERS
32.1 Profile
32.2 Buying Power
32.3 Population Centers
32.4 Internet and Mobile Usage
32.5 Black Consumer Trends
32.6 Market Resources
33 ASIAN-AMERICAN CONSUMERS
33.1 Profile
33.2 Buying Power
33.3 Population Centers
33.4 Internet and Mobile Usage
33.5 Market Resources
34 HISPANIC-AMERICAN CONSUMERS
34.1 Profile
34.2 State-by-State Hispanic Populations
34.3 Buying Power
34.4 Population Centers
34.5 Internet and Mobile Usage
34.6 Market Resources
35 JEWISH-AMERICAN CONSUMERS
35.1 Profile
35.2 Population Centers
36 MUSLIM- & ARAB-AMERICAN CONSUMERS
36.1 Overview
36.2 Muslim-Americans
36.3 Arab-Americans
36.4 Population Centers
36.5 Market Resources
37 NATIVE-AMERICAN CONSUMERS
37.1 Profile
37.2 Buying Power
37.3 Population Centers
37.4 Market Resources
PART VII: GENDER FOCUS
38 FEMALE CONSUMERS
38.1 Profile
38.2 Working Women
38.3 Mothers
38.4 Working Mothers
38.5 Affluent Women
38.6 Purchase Decision Making
38.7 Market Resources
39 MALE CONSUMERS
39.1 Profile
39.2 Gender Roles Are Blurring
39.3 Fathers
39.4 Purchasing Decision Making
39.5 Market Resources
PART VIII: GENERATIONAL FOCUS
40 GENERATIONAL COMPARISONS
40.1 Unique Characteristics
40.2 Shopping
40.3 Use Of The Internet
40.4 Use Of Social Media
40.5 Use Of Cellphones and Mobile Devices
40.6 Market Resources
41 SENIOR CONSUMERS
41.1 Profile
41.2 General Characteristics
41.3 Spending Power
41.4 Media Activities
41.5 Market Resources
42 BABY BOOMER CONSUMERS
42.1 Profile
42.2 Generational Characteristics
42.3 Spending Power
42.4 Media Activities
42.5 Market Resources
43 GENERATION X CONSUMERS
43.1 Profile
43.2 Generational Characteristics
43.3 Spending Behaviors
43.4 Media Activities
43.5 Market Resources
44 MILLENNIAL CONSUMERS
44.1 Profile
44.2 Generational Characteristics
44.3 Buying Power
44.4 Spending Behaviors
44.5 Media Activities
44.6 Market Resources
PART IX: SEGMENTATION
45 AFFLUENT CONSUMERS
45.1 Profile
45.2 Population Centers of U.S. Affluence
45.3 Away-From-Home Activities
45.4 Use Of Media
45.5 Internet Usage Among Affluent Consumers
45.6 Market Resources
46 COLLEGE STUDENTS
46.1 Student Population
46.2 Spending
46.3 Use Of Technology
46.4 Market Resources
47 CONSUMERS WITH DISABILITIES
47.1 Profile
47.2 Market Assessment
47.3 Marketing to People With Disabilities
47.4 Market Resources
48 FAMILIES WITH CHILDREN
48.1 Profile
48.2 Cost of Raising Children
48.3 Shopping Characteristics
48.4 Intergenerational Households
48.5 Stepfamilies
48.6 Market Resources
49 FAMILY CAREGIVERS
49.1 Profile
49.2 Demographics
49.3 The Cost Of Caregiving
49.4 Support for Caregivers
49.5 Market Resources
50 GAY & LESBIAN CONSUMERS
50.1 Profile
50.2 Same-Sex Marriage
50.3 Buying Power
50.4 Population Centers
50.5 Activities
50.6 Internet Usage
50.7 Coming Out
50.8 Market Resources
51 IMMIGRANT CONSUMERS
51.1 Profile
51.2 U.S.-Born Children
51.3 Life In The U.S.
51.4 Assimilation
51.5 Future Growth
51.6 Market Resources
52 MARRIED COUPLES
52.1 Profile
52.2 Buying Power
52.3 Trends
52.4 Market Resources
53 MILITARY CONSUMERS
53.1 Overview
53.2 Buying Power
53.3 The Military Exchange System
54 PET OWNERS
54.1 Overview
54.2 Pets Owner Demographics
54.3 Pets As Family
54.4 Spending On Pets
54.5 Market Resources
55 RETIREES
55.1 Profile
55.2 Retiree Consumers
55.3 Financial Security
55.4 Trends in Retirement and Semi-retirement
55.5 Market Resources
56 SINGLE CONSUMERS
56.1 Overview
56.2 Growth of Singles Demographics
56.3 Cohabitation
56.4 Spending Power
56.5 Best Cities for Singles
56.6 Market Resources
PART X: CLASSIFICATION METHODOLOGIES
57 SEGMENTATION CLASSIFICATION
57.1 Overview
57.2 Market Resources
58 COMMUNITY-BASED SEGMENTATION
58.1 Overview
58.2 Segmentation Categories
59 CUSTOMER PERSONALITY-BASED SEGMENTATION
59.1 Overview
59.2 Segmentation Categories
60 ECONOMIC-BASED SEGMENTATION
60.1 Overview
60.2 Segmentation Categories
61 HOUSEHOLD-BASED SEGMENTATION
61.1 Overview
61.2 Segmentation Categories
62 LIFESTYLE-BASED SEGMENTATION
62.1 Overview
62.2 Segmentation Categories
63 SOCIOECONOMIC SEGMENTATION
63.1 Overview
63.1 Lifestage Groups
PART XI: GEODEMOGRAPHICS
64 MEGAPOLITAN REGIONS
64.1 Overview
64.2 Megapolitan Regions Defined
64.3 Regional GDP
64.4 Population Projections
64.5 Market Resources
65 METROPOLITAN PROFILES
65.1 Overview
65.2 Atlanta
65.3 Baltimore
65.4 Birmingham
65.5 Boston
65.6 Charlotte
65.7 Chicago
65.8 Cleveland
65.9 Columbus
65.10 Dallas/Fort Worth
65.11 Denver
65.12 Detroit
65.13 Greenville/Spartanburg/Asheville
65.14 Hartford/New Haven
65.15 Houston
65.16 Kansas City
65.17 Las Vegas
65.18 Los Angeles
65.19 Miami/Fort Lauderdale
65.20 Milwaukee
65.21 Minneapolis/Saint Paul
65.22 Nashville
65.23 New York City
65.24 Orlando
65.25 Philadelphia
65.26 Phoenix
65.27 Pittsburgh
65.28 Portland, Oregon
65.29 Raleigh-Durham
65.30 Sacramento
65.31 San Francisco
65.32 Seattle
65.33 St. Louis
65.34 Washington, D.C.
66 METROPOLITAN STATISTICAL AREAS
66.1 Overview
66.2 MSA Populations
67 MICROPOLITAN STATISTICAL AREAS
67.1 Overview
67.2 ìSA Populations
68 STATE POPULATION PROFILES
68.1 Overview
68.2 State Populations
68.3 Median Age
68.4 Racial and Ethnic Distributions
68.5 Diversity
69 POPULATION SHIFTS
69.1 Overview
69.2 Relocation 2011
69.3 Interstate Migration Trends
70 WHERE AMERICANS WANT TO LIVE
70.1 Most Desirable Places To Live
70.2 Most Desirable States
70.3 Most Desirable Cities
71 STATE ECONOMIC PROFILES
71.1 Overview
71.2 Personal Income
71.3 Unemployment Rate
71.4 Job Growth
72 STATE POST-RECESSION GROWTH
72.1 Overview
72.2 State-by-State GDP and Income Growth
72.3 Economic Recovery
PART XII: CONSUMER TRACKING
73 CUSTOMER ANALYTICS
73.1 Overview
73.2 Customer Databases
73.3 Data Brokers
73.4 Consumer Valuation Scores
73.5 Product Use Insight
73.6 Data Integration
73.7 Privacy Issues and Regulatory Oversight
73.8 Key Players
74 ONLINE BEHAVIORAL TARGETING
74.1 Overview
74.2 Advertiser Spending
74.3 BT Social Media
74.4 Retargeting
74.5 BT Email
74.6 Privacy Concerns
74.7 Anti-Tracking Tools
74.8 ‘Do Not Track’ Options
74.9 Privacy Policies
75 SHARING INFORMATION ON SOCIAL MEDIA
75.1 Overview
75.2 Information Shared On Social Media
75.3 Sharing Information With Trusted Companies
75.4 Enticements for Sharing Information
75.5 Privacy Issues
76 MOBILE TRACKING
76.1 Overview
76.2 Mobile Apps
76.3 Location Tracking
76.4 Mobile Device Tracking
76.5 Subscriber Tracking
77 IN-STORE TRACKING
77.1 Observational Customer Research
77.2 Influencing Shopping Behavior
77.3 Customized Promotions
77.4 Facial Recognition
77.5 RFID Tracking
77.6 Privacy Issues
77.7 Key Players
PART XIII: CONSUMER MARKETING
78 OVERVIEW
78.1 Consumer Data
78.2 Customer Insight and Intelligence
78.3 Marketing Platforms And Applications
78.4 Market Resources
79 ADVERTISING
79.1 Overview
79.2 Advertising Spending
79.3 Measured Ad Spending by Sector
79.4 Top Spending Advertisers
79.5 Market Resources
80 CAUSE MARKETING
80.1 Overview
80.2 Spending
80.3 Effectiveness
80.4 Cause Marketing Halo Awards
80.5 Market Resources
81 CELEBRITY ENDORSEMENTS
81.1 Effectiveness of Celebrity Endorsements
81.2 Entertainment Celebrities
81.3 Athlete Endorsements
81.4 Celebrity Chefs
81.5 Celebrity-Branded Merchandise
82 CONTENT MARKETING
82.1 Overview
82.2 Spending
82.3 Effectiveness
82.4 Market Resources
83 COUPONS
83.1 Coupon Redemption
83.2 Digital Coupons
83.3 Mobile Coupons
83.4 Market Resources
84 CUSTOMER RETENTION
84.1 The Importance of Customer Retention
84.2 Retention Spending And Strategies
84.3 Customer Service
84.4 Loyalty Programs
84.5 Retention Of Online Customers
85 DAILY DEALS
85.1 Overview
85.2 Types Of Businesses Using Daily Deals
85.3 How People Use Daily Deals
85.4 Effectiveness
86 DIGITAL MARKETING
86.1 Overview
86.2 Market Assessment
86.3 Marketshare Leaders
86.4 Online Ad Metrics
86.5 Mobile Ads
86.6 Social Marketing
86.7 Market Resources
87 DIRECT MARKETING
87.1 Market Assessment
87.2 Direct Marketing Agencies
87.3 Direct Mail
87.4 Response Rate
87.5 Effectiveness
87.6 Market Resources
88 EMAIL MARKETING
88.1 Market Assessment
88.2 Email Metrics
88.3 Permission-Based Email
88.4 Increasing Effectiveness
88.5 Email Video Marketing
88.6 Consumer Engagement With Email Marketing
88.7 Market Resources
89 EVENT & EXPERIENTIAL MARKETING
89.1 Overview
89.2 Market Assessment
89.3 Event Specialists
89.4 Effectiveness
89.5 Market Resources
90 GAMIFICATION
90.1 Overview
90.2 Marketing Applications
90.3 Case Studies
90.4 Market Resources
91 LICENSING
91.1 Market Assessment
91.2 Market Resources
92 LOCAL MARKETING
92.1 Market Assessment
92.2 Sources For Local Business Information
92.3 Online and Social Media Promotions
92.4 Local Search
92.5 Local Social Network Advertising
92.6 Local Marketing By National Brands
92.7 Market Resources
93 PROMOTIONS
93.1 Market Assessment
93.2 Promotion Agencies
93.3 Types of Promotions
93.4 Methods of Promotions
93.5 Market Resources
94 SHOPPER [IN-STORE] MARKETING
94.1 Overview
94.2 In-Store Decision-Making
94.3 Market Assessment
94.4 In-Store TV
94.5 Market Resources
95 SPONSORSHIPS
95.1 Market Assessment
95.2 Spending By Sector
95.3 Market Resources
96 SPORTS MARKETING
96.1 Market Assessment
96.2 Market Leaders
96.3 Athlete Endorsements
96.4 Arena and Stadium Naming Rights
96.5 Market Resources
97 WORD-OF-MOUTH
97.1 Overview
97.2 WOM Programs
97.3 Peer-to-Peer Marketing
97.4 Marketing Guidelines
97.5 Viral Ads
97.6 Market Resources
APPENDIX A - CONSUMER CONFIDENCE INDICES
A.1 Overview
A.2 Consumer Comfort Index
A.3 Consumer Confidence Index
A.4 Consumer Sentiment Index
A.5 Current Economic Conditions
A.6 Gallup Polls
A.7 LJS National Poll
A.8 RBC CASH Index
A.9 TIPP Indices
APPENDIX B - MARKET RESEARCH SOURCES
B.1 Consumer Surveys and Opinion Polls
B.2 Retail Sales Reporting
B.3 Media Consumption Research
B.4 Geodemographic Segmentation
B.5 Online Activities
B.6 Consumer-Focused Market Studies
APPENDIX C - MARKET RESOURCES
C.1 Academic Research Centers
C.2 Analysts
C.3 Periodicals
REFERENCES

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