The 2008 Beverages Market Research Handbook

A comprehensive assessment of the $300 billion U.S. market for refreshment and alcoholic beverages, this handbook is designed for restauranteurs, supermarkets/retailers, bar/nightclub operators, liquor store owners, beverage suppliers, and reference libraries.

The 2008 Beverages Market Research Handbook presents top-line data on consumption trends, consumer spending, demographics, and market trends for all beverage segments, sourcing data from ACNielsen, American Beverage Association, Beer Marketer's Insights, Beverage Digest, Beverage Marketing Corporation, Beverage World, Brewers Association, Distilled Spirits Council of the United States, Environ, Impact, International Dairy Foods Association, International Bottled Water Association, IRI, Merrill Research, National Coffee Association, National Restaurant Association, New Strategist, Tea Association of the U.S.A., The NPD Group, Wine Institute, and Wine Market Council.