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The 2008 Beverages Market Research Handbook

Richard K. Miller & Associates
March 1, 2008
180 Pages - SKU: RKM1692861

Abstract Table of Contents Search inside this report Related Reports

Countries covered: United States

A comprehensive assessment of the $300 billion U.S. market for refreshment and alcoholic beverages, this handbook is designed for restauranteurs, supermarkets/retailers, bar/nightclub operators, liquor store owners, beverage suppliers, and reference libraries.

The 2008 Beverages Market Research Handbook presents top-line data on consumption trends, consumer spending, demographics, and market trends for all beverage segments, sourcing data from ACNielsen, American Beverage Association, Beer Marketer's Insights, Beverage Digest, Beverage Marketing Corporation, Beverage World, Brewers Association, Distilled Spirits Council of the United States, Environ, Impact, International Dairy Foods Association, International Bottled Water Association, IRI, Merrill Research, National Coffee Association, National Restaurant Association, New Strategist, Tea Association of the U.S.A., The NPD Group, Wine Institute, and Wine Market Council.

1 MARKET SUMMARY: 1.1 What America Drinks; 1.2 Beverage Spending
2 MARKET CHARACTERISTICS & TRENDS: 2.1 Primary Market Drivers; 2.2 Nonalcoholic Beverages; 2.3 Alcoholic Beverages
3 PROFILES OF KEY PLAYERS: 3.1 Profiles of Largest Beverage Corporations
PART I: ALCOHOLIC BEVERAGES
4 BEER: 4.1 Market Assessment; 4.2 State-by-state Consumption; 4.3 Market Leaders; 4.4 Demographics; 4.5 Market Trends; 4.6 Craft Beer; 4.7 Imported Beer; 4.8 On-Premise; 4.9 Convenience Stores; 4.10 Supermarkets and Mass Merchandisers; 4.11 Liquor Stores
5 WINE: 5.1 Market Assessment; 5.2 State-by-state Consumption; 5.3 Market Leaders; 5.4 Demographics; 5.5 Market Characteristics; 5.6 Oneophiles; 5.7 Wine Auctions and Investments; 5.8 U.S. Wineries; 5.9 International Wines; 5.10 Champagne and Sparkling Wine; 5.11 Exports; 5.12 Purchasing Wine Online
6 DISTILLED SPIRITS: 6.1 Market Assessment; 6.2 State-by-state Consumption; 6.3 Market Leaders; 6.4 Demographics; 6.5 Market Trends; 6.6 Whiskey; 6.7 Vodka; 6.8 Rum; 6.9 Tequila; 6.10 Gin; 6.11 Brandy and Cognac; 6.12 Cordials; 6.13 Other Distilled Spirits; 6.14 Exports
7 ALCOPOP: 7.1 Overview; 7.2 Market Assessment; 7.3 Market Leaders; 7.4 Market Characteristics
PART II: REFRESHMENT & NONALCOHOLIC BEVERAGES
8 CARBONATED SOFT DRINKS: 8.1 Market Assessment; 8.2 Market Leaders; 8.3 Demographics; 8.4 Trends and Outlook
9 COFFEE: 9.1 Market Assessment; 9.2 Regional Characteristics; 9.3 Market Leaders; 9.4 Demographics; 9.5 Coffeehouses and Quick-service Outlets; 9.6 Fair Trade Issues
10 TEA: 10.1 Market Assessment; 10.2 Market Leaders; 10.3 Demographics; 10.4 Ready-to-drink Tea; 10.5 Supermarkets; 10.6 Teahouses
11 BOTTLED WATER: 11.1 Market Assessment; 11.2 Market Leaders; 11.3 Market Challenges; 11.4 Flavored and Enhanced Waters; 11.5 Premium Bottled Water
12 JUICE & FRUIT DRINKS: 12.1 Market Assessment; 12.2 Market Leaders; 12.3 Demographics; 12.4 Market Characteristics; 12.5 Market Trends
13 MILK: 13.1 Market Assessment; 13.2 Market Leaders; 13.3 Demographics; 13.4 Market Characteristics
14 SPORTS DRINKS: 14.1 Market Assessment; 14.2 Market Leaders; 14.3 Demographics; 14.4 Trends and Developments
15 ENERGY DRINKS: 15.1 Market Assessment; 15.2 Market Leaders; 15.3 Demographics; 15.4 Market Characteristics; 15.5 New Energy Drink Products
16 NUTRITIONAL & OTHER FUNCTIONAL BEVERAGES: 16.1 Overview; 16.2 Nutrient-fortified Beverages; 16.3 Cosmeceutical Beverages
PART III: MARKET SEGMENTS
17 RESTAURANTS & BARS: 17.1 Market Assessment; 17.2 Alcoholic Beverages in Restaurants; 17.3 Wine Programs; 17.4 Brew Pubs; 17.5 Coffee and Tea; 17.6 Bottled Water; 17.7 Milk
18 RETAIL OUTLETS: 18.1 Supermarkets and Mass Merchandisers; 18.2 Liquor Stores; 18.3 Convenience Stores
PART IV: MARKET ACTIVITIES
19 ADVERTISING & MARKETING: 19.1 Market Assessment; 19.2 Top Ad Spending Companies and Brands; 19.3 Beer; 19.4 Champagne; 19.5 Coffee; 19.6 Distilled Spirits; 19.7 Milk; 19.8 Soft Drinks; 19.9 Wine
20 BEVERAGE-FOCUSED LEISURE: 20.1 Overview; 20.2 American Whiskey Trail; 20.3 Beer Festivals; 20.4 Brewery Tours; 20.5 Museums; 20.6 Wine Festivals and Events; 20.7 Winery Tours
MARKET RESOURCES
REFERENCES

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