Wal-Mart World™— Consumer Electronics Shopping , June 2007Retail Forward, Inc.June 1, 2007 6 Pages - SKU: RETF1515870 |
| Wal-Mart and Best Buy are battling it out for the lead in terms of where shoppers report spending the most on consumer electronics (CE). At present, Wal-Mart is winning by a narrow margin, according to TNS Retail Forward ShopperScape™. Wal-Mart’s wide geographic coverage and everyday low prices on name brand electronics give it an edge vs. other retailers. CE represents a growth opportunity for Wal-Mart due to the category’s potential to generate big-ticket volume and higher margins (vs. food and other consumables, for example). The success Wal-Mart has seen in the category, especially during the 2006 holiday season, is an indication that the retailer will continue to invest in initiatives to grow sales and share. |
Related Markets
- Computer Equipment
- Personal Computers
- Consumer Electronics
- General Consumer Electronics
- Product Consumption
- Electronics
Electronics Reports
- 14th Annual CE Ownership and Market Potential Study
- Electronics - BIGresearch Retail Ratings Report
- IDC's Holiday 2008 Consumer TV Survey, Part 2: Future TV Preferences
- IDC's Holiday 2008 Consumer TV Survey, Part 1: Demographics and Current TV Preferences
- IDC Midyear 2008 Consumer TV Survey, Part 1: Demographics and Current TV Preferences
