Target—Consumer Electronics Shopping , June 2007

Retail Forward, Inc.
June 1, 2007
6 Pages - SKU: RETF1515868
License type:
Currently, Target’s share of shopper preference for CE products lags that of archrival Wal-Mart and CE specialist Best Buy by a substantial margin. On average, Target CE shoppers spend significantly less on CE products than all shoppers, according to TNS Retail Forward ShopperScape™. Target is taking steps, however, to establish itself as a bigger force in CE by expanding the electronics offer.