Men in Grocery Stores - Shopper Perspectives, May 2007Retail Forward, Inc.May 1, 2007 4 Pages - SKU: RETF1515876 |
| Many men shop inefficiently, which leads to missed sales. Many have difficulty finding items, especially when their partners compile the grocery list. Men forego buying rather than risk purchasing a substitute for an item their partners have listed. They circle back through aisles multiple times in their searches, hesitate to ask for help and don’t admit to not finding items when the cashier asks them whether they found everything they were looking for. They need assistance.
The Shopper Perspectives program includes a series of ten in-depth reports focusing on shopper journeys from shoppers’ perspectives. Reports combine both quantitative and qualitative primary research conducted by TNS Retail Forward including input from ShopperScape™. This new series of reports is designed to help retailers and suppliers identify growth opportunities and develop an informed perspective on impediments to the shopper journey. Leveraging robust data collected in TNS Retail Forward’s ShopperScape™ monthly survey, the Shopper Perspectives program delivers rich shopper insight that today’s companies need to make informed, fact-based strategic decisions. Examples of topics to be explored: Men Shopping in Grocery Stores Teens: Stores vs. Online What Engages Latinos in Shopping? Why Don’t More Women Cross the Aisle? How Do Affluents Shop for Luxury Brands? |
Related Markets
- Consumer Goods
- Consumer Goods & Retailing
- Food
- Grocers
- Gender
- Men
- Product Consumption
- Food & Beverage
