Home Improvement Project Incidence Remains Down
Moving Indoors for New Improvements
Home Improvement Projects—DIY Takes a Plunge
Majority of Project Materials Bought at Depot or Lowe’s
Lowe’s Beats Depot in Service Levels
Less Concern about Installation Services
Internet Evolves Toward Research Rather than Shopping
Appendix
List of Tables
Home Improvement Project Initiation Rate in Past 12 Months—Total and by Age, Household Income
Impact of Housing Values on Home Improvement Spending Within Last Year
Type of Home Improvement Project Started in the Past 12 Months, Whether or Not Completed
Most Common Home Improvement Maintenance Activities Completed Within Last Year
Home Improvement Project Completion Method
Where Majority of Materials Purchased for Most Recent Home Improvement Project
Customer Service Ratings at Selected Home Improvement Retailers
Impact of Prior Customer Service Experiences on Home Improvement Store Choice
Customer Service and Store Environment: Lowe's and The Home Depot
Attitudes About Installation Services at Home Improvement Retailers
Attitudes About Online Research and Shopping for Home Improvement Projects
Type of Home Improvement Project Started in the Past 12 Months, Whether or not Completed
Types of Home Improvement Maintenance Activities Completed Around the Home (whether by homeowner or a service company) in the Past 12 Months
Home Improvement Project Completion Method
Where Household Purchased the Majority of the Materials for Most Recent Home Improvement Project
Customer Service Ratings for Retailer Where Majority of Materials Purchased
Attitudes About Installation Services at Home Improvement Retailers
Shopper Attitudes About Home Improvement Retailers
Attitudes About Online Research and Shopping for Home Improvement Projects
