Consumer Shopping Behavior & Demographics: Boy's Clothing

Retail Forward, Inc.
May 1, 2003
14 Pages - SKU: RETF893999
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Countries covered: United States

Consumer Shopping Behavior & Demographics: Boy's Clothing

 
Every year, Retail Forward surveys thousands of primary household shoppers about their shopping behaviors. These proprietary annual surveys address shopping frequency, store preferences, shopper profiles, purchase patterns and drivers of shopping behavior. Reports provide:

  • Percent of primary household shoppers who have purchased the category
  • Store where purchasers buy the category most often
  • Retention analysis: Where frequent shoppers of leading channels for the category buy the category most frequently
  • Reasons why purchasers buy at specific store types most often by store type
  • Demographic profile of category purchasers
  • Consumer Market Matrix profile of category
  • Technology profile of category purchasers - including percent with Internet access, percent who shop online, percent who purchase online and Internet access frequency


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