How To Build On And Offline Loyalty

How to create loyalty to beat the inflation trap

As inflation threatens the global recovery and consumer confidence, retailers and FMCG companies alike are roughly split into winners and losers between those retaining their loyal customer bases and those that lose their footfall to the more price aggressive competition and the discounters.

«For all of the companies profiled in the report variations of the 80/20 rule applied, with a figure of between 15 and 40% of loyal customers accounting for between 60-80% of a company's sales and profits. In tough economic times it is all about keeping customers in store and stopping them to defect to the competition, or from a FMCG perspective keeping them shopping the brand rather than a private label alternative. It is very hard to make shoppers return to the status quo ante once they have become disloyal.

Benefits

• Learn from case examples across consumer industries including retail, FMCG and food service operators how to generate and retain loyalty
• Benchmark your scheme against best in class examples from the EU and the US, both from the physical offline world as well as from rapidly growing online
• Be inspired by our thought provoking recommendations and innovative ideas to leave the status quo behind, by going beyond reward cards
• Explore ecosystems and 360 degree environments,
• Discover how to foster online communities,
• Find out crucial insights into product and reward personal -isation.
• Learn how to utilise NSM footprints and location based loyalty schemes
• Find the key to tiering loyalty schemes
• Be up to date with splitting loyalty from simple frequency and discount rewards
• Be prepared for loyalty's move on to the smartphone and the future of loyalty schemes by lea