Global and China Consumer Electronics Case & Structure Industry Report, 2009-2010

The report highlights the industry of cases and structures for notebook, TV, digital camera and mobile phone.

In the field of notebook, plastic case still domains the market. In spite of the price slash in magnesium, the price of aluminum soars, showing that the cost disadvantage of metal cases is in evidence. Moreover, low-price notebooks prevail in the market as notebook manufacturers do everything possible to cut down their costs. In contrast, the market of business notebooks with metal case was seriously inflicted by economic turmoil. When it comes to laptop manufacturers, Ju Teng International Holdings Ltd further expands its market share and makes more efforts to develop metal castings, consolidating its global leadership in this regard; while Hon Hai still ranks the second place, and Zhanyun Electronics, with the background of Quanta, increased its revenue substantially.

In the field of mobile phone, it is worth mentioning Jabil Green Point and KH-VATEC. After being acquired by Jabil Circuit, Green Point did some contributions to the new company’s large-scale expansion, increasing much output capacity in India and Tianjin. In 2009, Jabil Green Point gained benefit from the expansion, topping the industry in the world, and it seized some market shares from PERLOS and Foxconn. In addition, KH-VATEC benefited primarily from its big client Nokia, and its business revenue surged to KRW471 billion from KRW200 billion in 2008, thanks to Nokia N-series wide application of metal cases. Due to the increased shipment of Samsung and LG, the South Korean mobile phone manufacturers stayed on an equal footing or saw slight rise in business revenue. However, German-based BALDA and Singapore-based HI-P dropped sharply. Nevertheless, BALAD plans to inject more capital into its Beijing base. It is the remarkable appreciation of Singapore Dollar (SPD) and the loss of North American clients that led to the poor performance of HI-P.

In terms of digital camera, the shipment decreased as the whole. Yet, digital cameras with metal cases and structures boosted with a rising proportion to nearly 70%. Benefiting from this, AVY Precision Technology Inc. increased its revenue by 25%. In contrast, the revenue of YORKEY which engages in plastic castings reduced dramatically. Therefore, AVY Precision Technology Inc. held the first place in the DC castings and structures industry, leaving YORKEY further behind.

In TV castings and structures industry, the leading Guangzhou Echom Science & Technology Group went public in early 2010. Its ample raised capital further consolidates its leadership and widens the gap with the ranking No.2 counterpart. In 2009, Guangzhou Echom Science & Technology Group had a more revenue of about RMB1 billion than Taoshi Mould Group. Nevertheless, the TV castings and structures industry in China characterize huge market potential, in which there is great development room for Guangzhou Echom Science & Technology Group, the giant in this industry, although with a current market share of less than 30%.

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