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- 1. Definition and Mode of TV Shopping
- 1.1 Definition
- 1.2 Foreign TV Shopping Mode
- 1.3 China's TV Shopping Mode
- 2. TV Shopping Industry Chain
- 2.1 Product Supply
- 2.2 Payment
- 2.3 Logistics
- 2.4 TV Channels
- 3. Development Environment of TV Shopping Industry
- 3.1 Macroeconomic Environment
- 3.2 Policy Environment
- 3.2.1 Standard of Management on TV and Radio Advertisement
- 3.2.2 Impact of No-Broadcasting Order on TV Shopping
- 3.2.3 Development of No-Store Retail Management
- 3.2.4 New Standard for Drug Advertisement
- 3.2.5 Urgency of Regulating TV Shopping Industry
- 4. Current Status and Competition of TV Shopping Industry
- 4.1 Current Status
- 4.2 Competition
- 5. Foreign and Domestic TV Shopping Companies
- 5.1 QVC
- 5.1.1 Development History
- 5.1.2 Operation Characteristics of QVC
- 5.2 Eastern Home Shopping
- 5.2.1 Profile
- 5.2.2 Operation
- 5.3 Hunan Happigo
- 5.3.1 Profile
- 5.3.2 Main Channels
- 5.3.3 Main Products & Target Customers
- 5.4 Shanghai Oriental CJ
- 5.4.1 Profile
- 5.4.2 Operation
- 5.5 China CCTV Shopping Corporation
- 5.5.1 Profile
- 5.5.2 Operation
- 5.6 Best 1
- 5.6.1 Profile
- 5.6.2 Operation
- 5.7 Hao 24
- 5.7.1 Profile
- 5.7.2 Operation
- 5.8 Acorn International
- 5.8.1 Profile
- 5.8.2 Operation
- 5.8.3 Financial Analysis
- 5.9 China Seven Star Shopping Co., Ltd
- 5.9.1 Profile
- 5.9.2 Operation
- 5.9.3 Financial Analysis
- 6. Risks & Prospects of TV Shopping Industry
- 6.1 Risks & Solutions
- 6.2 Stimulatives
- 6.3 Prospects
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