As consumers have growing awareness of car navigation products as well as telematics develops radically, the global car navigation market witnesses steady development and a higher penetration rate. In 2015, the global embedded automotive navigation system shipment was estimated at 23.9 million sets, with the market size of USD21.6 billion; in 2016, the shipment will reach 25.3 million sets, with the market size up to USD22.6 billion.
From January to May of 2016, China preinstalled 2.074 million sets of car navigation; in 2016, the figure will exceed 5 million sets and hit 5.563 million sets.
Currently, Chinese car navigation map OEMs include NavInfo, AutoNavi (AMAP) and eMapgo Technologies (Beijing); aftermarket map companies embrace Careland, Ritu and NavInfo, among which, NavInfo and Careland occupy the majority of market share in the OEM market and the aftermarket respectively.
In the next few years, China’s preinstalled car navigation will jump year by year, with the expected amount of 9.55 million sets by 2020 and the CAGR of 15% in 2016-2020.
The increase of preinstallation is driven by the two below:
1. The navigation installation ratio of vehicle models for sale increases steadily
As of May 2016, 4,724 models of passenger cars had been on sale in the Chinese market, including 1,782 models equipped with navigation systems, with the installation ratio of 37.7%; among them, Haval’s 130 models had been equipped with navigation systems with the installation ratio of 85%, ranking first. Independent brands, such as Haval, Chang'an, Geely and BYD, played main roles in promoting navigation systems.
2. Automotive navigation has spread gradually from medium and high-end vehicle models to low-end models.
In terms of the navigation installation ratio of vehicle models on sale, 1,245 models tagged with the unit price of RMB200,000 or less were equipped with navigation in May 2016, compared with 1,004 models in January; correspondingly, the navigation installation ratio ascended from 31.1% to 32.7%. This shows that Chinese car navigation has spread gradually from medium and high-end vehicle models to low-end models.
The report highlights the followings:
Definition and industry chain of car navigation as well as development overview of BDS;
Development overview of the global and Chinese car navigation industries, involving market size, competitive pattern, development trend, etc;
Introduction (including profile, operation, revenue structure, gross margin, R & D investment and related business) to 5 navigation map makers and 16 navigation equipment manufacturers in China;
Introduction (including profile, operation, revenue structure and car navigation business) to 8 foreign car navigation companies.
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