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Guatemala

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Guatemala is bordered by Mexico, Belize, Honduras, and El Salvador. It is governed by a representative democracy. The country includes a strong indigenous culture, the Mayans. The official language is Spanish, but Mayan language is also spoken in Guatemala.

Poverty is very marked in Guatemala, especially in the countryside and among indigenous communities. Other problems include high illiteracy, infant mortality, and malnutrition.

Life expectancy is amongst the lowest in Latin America.

Guatemala has a population of approximately 13 million. Almost 60% of the population is “Mestizo,” a mixed between Amerindians and Europeans. The civil war forced many Guatemalans to start living outside their country. Therefore, a “Diaspora” formed, mostly in the U.S. Remittances from Guatemalans that now live in the U.S. make up for the largest form of foreign income.

Los países limitrofes de Guatemala son México, Belize, Honduras y El Salvador. El govierno es una democracia representativa. El país mantiene una fuerte cultura indigen: la Maya. El lenguage oficial es el español, pero el Maya es también hablado en Guatemala.

La pobreza es marcada en Guatemala, especialmente en el campo y las comunidades indígenas. Otros problemas incluyen el alto analfabetismo, la mortalidad infantil, y la desnutrición. La espectativa de vida está entre las más bajás de latinoamérica.

Guatemala tiene una población de 13 millones. Casi un 60% de la población es mestiza. La guerra civil forzó muchos Guatemaltecos al escilio. De esa manera se creo una “diasporá“ especialmente en los Estados Unidos. Remesas de los Guatemaltecos que actualmente residen en los EEUU constituyen el mayor ingreso desde el exterior.

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All reports in Guatemala

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Adult Mouth Care in Guatemala
5/10/2012 | published by: Euromonitor International
... UTC or Rx products, plus the lack of traditional usage of this kind of product, limits the category’s market size. Euromonitor International's Adult Mouth Care in Guatemala report offers a comprehensive guide to the size ...  |  more...
$900.00
Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala
5/10/2012 | published by: Euromonitor International
... the country, accounting for 20% of total current value sales. With a rainy season that usually lasts from May to October, sales of cough, cold and allergy (hay fever) remedies peak, with more customers needing ...  |  more...
$900.00
Digestive Remedies in Guatemala
5/10/2012 | published by: Euromonitor International
... a major issue causing people to get digestive illnesses. Given the socioeconomic conditions of the country, not all the population is able to afford medicine, so the government sometimes provides these for free. For example, ...  |  more...
$900.00
NRT Smoking Cessation Aids in Guatemala
5/10/2012 | published by: Euromonitor International
... the Guatemalan Congress passed a smoking ban in the country. Although effects of this ban were not immediately felt, it can be concluded that lower unit prices in 2011 come as a result of companies ...  |  more...
$900.00
Sports Nutrition in Guatemala
5/10/2012 | published by: Euromonitor International
... health. Sports nutrition products tend to be linked with beauty, appealing to young adults, especially in urban areas. Euromonitor International's Sports Nutrition in Guatemala report offers a comprehensive guide to the size and shape of ...  |  more...
$900.00
Weight Management in Guatemala
5/10/2012 | published by: Euromonitor International
... the rest with other slimming products. Although obesity rates are increasing at high levels, use of this type of product is still not rooted in the population. Euromonitor International's Weight Management in Guatemala report offers ...  |  more...
$900.00
Vitamins and Dietary Supplements in Guatemala
5/10/2012 | published by: Euromonitor International
... dietary supplements current value sales. With a large market size, vitamins and dietary supplements is one of the largest categories in consumer health in Guatemala. People tend to trust vitamins and dietary supplement products, not ...  |  more...
$900.00
Wound Care in Guatemala
5/10/2012 | published by: Euromonitor International
... favour the performance of wound care, with around 42% of the population aged between 0-14-years of age. This large young population provides the category with a large current consumer base. Euromonitor International's Wound Care in ...  |  more...
$900.00
Medicated Skin Care in Guatemala
5/10/2012 | published by: Euromonitor International
... skin care consists of several types of products, but it is more highly concentrated in antifungals. Euromonitor International's Medicated Skin Care in Guatemala report offers a comprehensive guide to the size and shape of the ...  |  more...
$900.00
Eye Care in Guatemala
5/10/2012 | published by: Euromonitor International
... explained by two main reasons. The first is that it is very small in actual terms, so small increases in actual numbers are reflected by high percentage changes. Additionally, the category has been favoured by ...  |  more...
$900.00
Herbal/Traditional Products in Guatemala
5/10/2012 | published by: Euromonitor International
... supplements, which together account for 81% of current value sales. Many consumers of herbal/traditional products opt to consume unpackaged options, which are found through informal channels. When switching to packaged consumer health care products, most... ...  |  more...
$900.00
Ear Care in Guatemala
5/10/2012 | published by: Euromonitor International
... will most likely refer to a health specialist who will then prescribe a medicine. As a whole, ear care shows strong growth mainly as a result of a small actual market size, but it lacks ...  |  more...
$900.00
Analgesics in Guatemala
5/10/2012 | published by: Euromonitor International
... 7% increase in sales. In order to keep analgesics strong, leading companies have focused on advertising, product segmentation and more recently, on combination formats. The latter is to attract customers whose purchasing decision is primarily ...  |  more...
$900.00
Calming and Sleeping in Guatemala
5/10/2012 | published by: Euromonitor International
... country. This market size was reached in 2011 after registering current value growth of 2%. Most OTC calming and sleeping products that are classified as standard include natural active ingredients such as passiflora. Euromonitor International's ...  |  more...
$900.00
Travel and Tourism in Guatemala
4/2/2012 | published by: Euromonitor International
... eruption of the Pacaya Volcano, both of which occurred in May 2010, causing disruptions in air travel, amongst other things. Both years registered contractions in arrivals. 2011 began to look like a more positive year, ...  |  more...
$520.00
Coffee in Guatemala
3/28/2012 | published by: Euromonitor International
... of on-trade sales is mainly due to a growing number of coffee shops in the country, which started emerging around 2005, but still continue to strongly expand. Guatemala’s coffee has been known worldwide for its ...  |  more...
$900.00
Other Hot Drinks in Guatemala
3/28/2012 | published by: Euromonitor International
... not innovated or strongly promoted products in this area. Most companies rely heavily on Guatemala’s demographics, with 41% of the total population between zero and 14 years of age. Children have been and continue to ...  |  more...
$900.00
Tea in Guatemala
3/28/2012 | published by: Euromonitor International
... is a coffee producer, while tea products available in the country are mostly imported. Consumption of tea has grown, especially among health-conscious consumers, who drink the product not only for its flavour but also because ...  |  more...
$900.00
Guatemala - ISA Country Report
3/3/2012 | published by: ISA (International Strategic Analysis)
... trade and investment opportunities and coverage of the key political issues facing the country. Moreover, each ISA Country Report is easy to integrate into reports, presentations and newsletters. Please Note: this is delivered as a ...  |  more...
$99.00
Guatemala Beverage Forecasts March
3/1/2012 | published by: Canadean Ltd
... carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea, iced/rtd coffee, sports drinks, energy drinks, bulk/HOD water, dairy drinks, hot coffee, hot tea, beer, cider, spirits, flavoured alcoholic beverages, fortified wine, wine). Measures include ...  |  more...
$812.00
Non-Grocery Retailers in Guatemala
3/1/2012 | published by: Euromonitor International
... channel have attempted to increase the share of non-grocery items being marketed through their stores. The main channel to witness such a strategy is hypermarkets; with Wal-Mart Centroamérica being the only player in this category, ...  |  more...
$900.00
Grocery Retailers in Guatemala
3/1/2012 | published by: Euromonitor International
... new outlets and remodel existing stores over 2011-2012. The company focused on the discounters channel, through which it is seeking to continue to expand in the provinces, persuading consumers to purchase through these outlets instead ...  |  more...
$900.00
Non-Store Retailing in Guatemala
3/1/2012 | published by: Euromonitor International
... in this channel. Euromonitor International's Non-Store Retailing in Guatemala report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, ...  |  more...
$900.00
Bottled Water in Guatemala
2/20/2012 | published by: Euromonitor International
... very mature types of products and others which are still incipient in the market. The most mature category is also the one to represent the bulk of sales: still bottled water. In 2011 this category ...  |  more...
$900.00
Fruit/Vegetable Juice in Guatemala
2/20/2012 | published by: Euromonitor International
... sales. Growth in this category comes primarily as a result of increased segmentation, as companies continue to add value to their products and target specific niches. There is, however, increased threat from substitute products that ...  |  more...
$900.00
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