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Guatemala: market research reports

Guatemala is bordered by Mexico, Belize, Honduras, and El Salvador. It is governed by a representative democracy. The country includes a strong indigenous culture, the Mayans. The official language is Spanish, but Mayan language is also spoken in Guatemala.

Poverty is very marked in Guatemala, especially in the countryside and among indigenous communities. Other problems include high illiteracy, infant mortality, and malnutrition.

Life expectancy is amongst the lowest in Latin America.

Guatemala has a population of approximately 13 million. Almost 60% of the population is “Mestizo,” a mixed between Amerindians and Europeans. The civil war forced many Guatemalans to start living outside their country. Therefore, a “Diaspora” formed, mostly in the U.S. Remittances from Guatemalans that now live in the U.S. make up for the largest form of foreign income.

Los países limitrofes de Guatemala son México, Belize, Honduras y El Salvador. El govierno es una democracia representativa. El país mantiene una fuerte cultura indigen: la Maya. El lenguage oficial es el español, pero el Maya es también hablado en Guatemala.

La pobreza es marcada en Guatemala, especialmente en el campo y las comunidades indígenas. Otros problemas incluyen el alto analfabetismo, la mortalidad infantil, y la desnutrición. La espectativa de vida está entre las más bajás de latinoamérica.

Guatemala tiene una población de 13 millones. Casi un 60% de la población es mestiza. La guerra civil forzó muchos Guatemaltecos al escilio. De esa manera se creo una “diasporá“ especialmente en los Estados Unidos. Remesas de los Guatemaltecos que actualmente residen en los EEUU constituyen el mayor ingreso desde el exterior.

Guatemala market research reports and industry analysis

De Alton SA in Hot Drinks (Guatemala) 6/7/2013 \| published by: Euromonitor International ... coffee plantation, including a restaurant, hotel and convention centre. In order to keep its competitive positioning, De Alton, SA is expected to continue focusing on premium products that have a large market both domestically and ... \| read more...	$150.00
Tostaduría Café León SA in Hot Drinks (Guatemala) 6/7/2013 \| published by: Euromonitor International ... The company is one of the leaders in coffee, largely due to its strength within fresh coffee. The company also saw an opportunity in coffee beans, which is still incipient but currently experiencing dynamic growth. ... \| read more...	$150.00
Tea in Guatemala 6/7/2013 \| published by: Euromonitor International ... with consumption levels around 300 times higher than that of tea. Tea is more popular among health conscious consumers, especially those looking for the health benefits attributed to specific kinds of teas. Euromonitor International's Tea ... \| read more...	$900.00
Hot Drinks in Guatemala 6/7/2013 \| published by: Euromonitor International ... behaviour in recent years. Hot drinks is mature, with little innovation, and this was reflected in slow growth rates. On-trade performance of coffee bucked this trend, and was one of the key drivers for overall ... \| read more...	$1,900.00
Coffee in Guatemala 6/7/2013 \| published by: Euromonitor International ... that specialize in coffee products experienced significant growth over the review period, with over 200 outlets by 2012. This upsurge in coffee specific foodservice outlets began around 2005, but continues to gain momentum. Coffee culture ... \| read more...	$900.00
Other Hot Drinks in Guatemala 6/7/2013 \| published by: Euromonitor International ... a mature area, and manufacturers rely largely on demographic growth to drive sales. Guatemala has a very young population, with the largest age group (41% of the total population) comprised of children between 0 and ... \| read more...	$900.00
Guatemala - ISA Country Report 6/6/2013 \| published by: ISA (International Strategic Analysis) ... detailed economic data and forecasts, analysis of trade and investment opportunities and coverage of the key political issues facing the country. Moreover, each ISA Country Report is easy to integrate into reports, presentations and newsletters. ... \| read more...	$99.00
Country Report Guatemala June 2013 6/4/2013 \| published by: The Economist Intelligence Unit ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis \| read more...	$320.00
Life Insurance Premiums and Claims in Guatemala to 2016: Market Snapshot 5/27/2013 \| published by: Timetric ... in the life insurance industry in Guatemala. This report provides data on gross written premiums, premiums per capita, insurance penetration, gross claims, paid claims, incurred loss, loss ratio percentage and combined ratio. Summary This report ... \| read more...	$350.00
Personal Accident and Health Insurance Premiums and Claims in Guatemala to 2016: Market Snapshot 5/27/2013 \| published by: Timetric ... forecast data covering premiums and claims in the personal accident and health insurance industry in Guatemala. This report provides data on gross written premiums, premiums per capita, insurance penetration, gross claims, paid claims, incurred loss, ... \| read more...	$350.00
Non-Life Insurance Premiums and Claims in Guatemala to 2016: Market Snapshot 5/27/2013 \| published by: Timetric ... in the non-life insurance industry in Guatemala. This report provides data on gross written premiums, premiums per capita, insurance penetration, gross claims, paid claims, incurred loss, loss ratio percentage and combined ratio. Summary This report ... \| read more...	$350.00
Reinsurance in Guatemala to 2016: Market Snapshot 5/27/2013 \| published by: Timetric ... on percentage of insurance ceded to reinsurers and percentage of insurance retained. Summary This report is the result of Timetric’s extensive market research covering the reinsurance industry in Guatemala. It contains detailed historic and forecast ... \| read more...	$350.00
Country Report Guatemala May 2013 5/14/2013 \| published by: The Economist Intelligence Unit ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis \| read more...	$320.00
Country Risk Service Guatemala May 2013 Updater 5/14/2013 \| published by: The Economist Intelligence Unit ... service measures political, economic policy, economic structure and liquidity risks as well as currency, sovereign debt and banking sector risks. In-depth forecasts are provided for up to 180 macroeconomic variables for each country. Benefits of ... \| read more...	$575.00
Calming and Sleeping in Guatemala 5/8/2013 \| published by: Euromonitor International ... these products, citing reasons such as the concern that they can become addictive. It is for this reason that many players in this category highlight the natural active ingredients in their products, so that they ... \| read more...	$900.00
Digestive Remedies in Guatemala 5/8/2013 \| published by: Euromonitor International ... areas of the country, are leading to unhealthy eating habits, especially from street vendors or fast food restaurants that tend to serve high fat meals. One of the strongest consequences of this trend is an ... \| read more...	$900.00
Eye Care in Guatemala 5/8/2013 \| published by: Euromonitor International ... period, eye care is comprised of standard eye care products that are used to treat red or dry eyes. Pollution and tired eyes from urbanisation and busier lifestyles are the main causes of these problems ... \| read more...	$900.00
NRT Smoking Cessation Aids in Guatemala 5/8/2013 \| published by: Euromonitor International ... when the Government approved the smoking ban. Although the law is not strictly reinforced, there is greater awareness of the potential health implications of smoking and smoking in public places such as restaurants has diminished. ... \| read more...	$900.00
Sports Nutrition in Guatemala 5/8/2013 \| published by: Euromonitor International ... current value growth of 8% and sales of GTQ17 million. Protein powder remained the strongest product type, accounting for 98% of current value sales. Euromonitor International's Sports Nutrition in Guatemala report offers a comprehensive guide ... \| read more...	$900.00
Vitamins and Dietary Supplements in Guatemala 5/8/2013 \| published by: Euromonitor International ... current value CAGR of 8% registered over the review period. Value sales of vitamins and dietary supplements were affected by contraband products entering the market, mainly from Mexico, at much lower prices. However, the category ... \| read more...	$900.00
Weight Management in Guatemala 5/8/2013 \| published by: Euromonitor International ... who are showing greater interest in attaining a slim figure given the rising incidence of obesity due to increasingly sedentary lifestyles, alongside unhealthy diets. Euromonitor International's Weight Management in Guatemala report offers a comprehensive guide ... \| read more...	$900.00
Adult Mouth Care in Guatemala 5/8/2013 \| published by: Euromonitor International ... availability of UTC (prescription products sold OTC) or Rx products, plus the lack of traditional usage of this kind of product in the country, limits the category’s size. Euromonitor International's Adult Mouth Care in Guatemala ... \| read more...	$900.00
Analgesics in Guatemala 5/8/2013 \| published by: Euromonitor International ... headaches without consulting a physician or pharmacist. Sales are supported by the major marketing campaigns of leading companies such as Bayer Centroamérica y El Caribe, with advertising focused on symptom relief. Euromonitor International's Analgesics in ... \| read more...	$900.00
Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala 5/8/2013 \| published by: Euromonitor International ... was higher than the 6% rate seen in 2011. Innovation and mass marketing in this category, for products such as Tabcin Alergi from Bayer Centroamérica y El Caribe and Panadol Allergy Sinus from GlaxoSmithKline Guatemala ... \| read more...	$900.00
Herbal/Traditional Products in Guatemala 5/8/2013 \| published by: Euromonitor International ... low price of these products is their most important competitive advantage, with many consumers opting to use them before turning to standard medicines. In 2012 the category registered 8% current value growth and reached sales ... \| read more...	$900.00

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