An E-Reader is one of the fastest growing consumer-favorite devices. It has gathered a greater momentum in its growth with increasing demand. It is expected that worldwide E-Reader unit sales will cross 50 Million and its market size will be over 6 Billion by the end of 2014. USA is playing the leading role worldwide with 60% market share in 2010. China is the 2nd largest market in the E-Reader industry as its sales is increasing steadily and expected to equal US by 2014. European and Asian countries have also tremendous growth opportunities.
E-Reader devices not only attracted casual book-reading audience but also targets business professionals and students with special features that enhance the value and experience for these users. The market also attracts many participants due to its promising growth potential. The E-Reader presents itself as an economic and environmentally friendly device by offering access cost-effectively to books through electronic means and reducing paper consumption.
Competition in the E -Reader market is increasing with the introduction of new devices with greater functionality by various manufacturers. Amazon is one of the leading companies in the E-Reader market that faced little competition, as it was backed by its huge library of electronic content. However, their earlier success is currently challenged with competitive offerings from organizations such as Sony, Barnes & Noble, Plastic Logic, and others. Increasing competition is expected to offer lower prices and many choices for the consumer, thus enabling the growth of the E-Reader market in the future.
This study provides an analysis and forecast of the worldwide E-Reader industry. It includes E-Reader sales units and market size in the major countries (US, Japan, China, Europe, Germany, EMEA) of the World. It covers overview of the E-Reader and display technology, E-Reader’s environmental impact, target users, major investments, merger and acquisitions activities, growth factors and inhibitors of the E-Reader industry. The last segment of this report explains the major E-Reader players’ product analysis with strengths and weakness of their E-Reader devices and also explains the E-Reader’s Comparisons on the basis of the functionality among various players.