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China Online & Mobile Phone Internet Market - Online (Games, Music, Video, Shopping, Travel Booking, Payment, Search Engine, Instant Messaging & IPTV)

Renub Research
June 1, 2010
131 Pages - SKU: RNBR2690893

Abstract Table of Contents Search inside this report Related Reports

Countries covered: China

China Online & Mobile Phone Internet Market - Online (Games, Music, Video, Shopping, Travel Booking, Payment, Search Engine, Instant Messaging & IPTV)

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Renub Research report titled “China Online & Mobile Phone Internet Market - Online (Game, Music, Video, Shopping, Travel Booking, Payment, Search Engine, Instant Messaging & IPTV)” provides an in-depth analysis of the present and future prospects of the Internet industry in China. The report has been research at source Globally and China specific and features latest available data. The different parameters this report focuses on are:

Global Internet Perspective
China Present and Future Internet Users
Profiles of Internet Users & Mobile Phone Internet in China
Internet Market and its Market Distribution in China
Basic Internet Resources, Internet Access Place, Online Time, Internet Access Equipment
Number of users in Internet Sectors (Information, Communication, Entertainment and Business Transaction)
Internet Sectors (Information, Communication, Entertainment and Business Transaction) with Present and Future Market Trends

This report helps Clients to analyze the Opportunities and Factors critical to the success of Internet enabled or based Industry in China.

Market Overview

The great Recession that the world faced in 2008 - 2009 had mixed effects on the e-Commerce and Internet business. Online ad sales were soft, and in many cases online advertisement prices were down considerably. But global Internet audience continued to grow rapidly, with the worldwide base of Internet users now in the 1.8 Billion range including a large base of broadband & mobile phone internet users. China Growth in 2010 - 2011 will be centered on use of the Internet in general, access to the Internet via mobile devices and consumer access to entertainment online (such as television programs viewed online IPTV).

China now has the world’s highest number of Internet users. In 2009, the number of Chinese Internet users has increased by 131 Million from 2008 and crossed 350 Million. Meanwhile, risks and difference in conducting business remains as underscored by the row between Google and Chinese government; who had ugly row over alleged hacking of certain networks that Google believes originated in China.

Chinese Internet users accessing the Internet for entertainment, information and communication purposes were high. Out of this online shopping is popular; it has a market share of 85% in total Chinese Internet market in 2009. China Internet Industry, is valuable for anyone who wants to invest in the Internet based or enabled industry in China, to attract Chinese investments; to import into China or export from China, to invest in China, to partner with one of the key Chinese corporations, to gain market share in booming Chinese domestic demand; to gain insight into the future of the world economy as China leads the way. The report provides in-depth analysis and detailed insight into the China Internet industry, market drivers, and key enterprises.

Additional Information

Research Highlights

During 2000 to 2009 the growth rate of the Internet users in the world and China has grown by 399.28% and 1,500% respectively
In 2009,Gansu, Henan, Yunnan are ranked the top three fastest growing market of Internet users with 63.6%, 56.4% and 54.0%, respectively
China overall Internet broadband subscriber will cross 890 Million by 2013
China Internet market has crossed CNY 290 Billion by 2009 and it is expected to cross CNY 900 Billion by 2012
In 2009, the number of Chinese mobile Internet users accounting for 60.8% of all Internet users
In 2009 the number of rural Internet users accounting for 27.8% of all Internet users and increased with the growth rate of 26.2%in 2009 from 2008
In year 2009, 80% of domain name of website operating in China are .cn domain name.
In 2009, 83.2% of Internet users access Internet at home
In 2009 the rate of accessing Internet through mobile phones and laptops increased by 21.3% and 2.9% respectively compared to last year 2008
By 2009, the number of websites in China was more than 3 Billion and number of web pages has crossed 33 Billion
China Search Engine Market is expected to be more than CNY 9 Billion by 2013 growing with a CAGR of 11.88% for the period spanning 2010-2013
In 2009 Badu and Google China together controlled 91% of the Search Engine Market share in China
Online news user has crossed 300 Million by 2009 with annual increase rate of 31.5%
It is forecasted that by 2012 China Online Game market will be worth more than CNY 70 Billion growing with a CAGR of 41.5% for the period spanning 2010 to 2012
China Online Gaming market is expected to cross CNY 70 Billion by 2012 growing with a CAGR of 41.5% for the period of 2010 to 2012
China Online Video market is expected to be around CNY 4.9 Billion by 2012
Online Music has always been the top Internet entertainment sector, and its utilization rate of 83.5% in the year 2009
In 2009 Online Shopping market was CNY 250 Billion making it the biggest segment of the China Internet market
In 2009, Travel Booking user population was 30 Million approximately with a utilization rate of 7.9%
Online Travel Booking market is forecasted to touch CNY 9 Billion by the Year 2013
The number of Online Payment user nearly doubled in 2009 to 94 Million from previous year 2008
The trade volume of the Online Payment market in China was more than CNY 270 Billion in 2008 and it is forecasted to cross CNY 2,700 Billion by 2013
The Online Stock Trading user in 2009 is more than 50 Million, an increase of 67% over 2008
By end of 2009, the number of mobile phone Internet users, accounted for 60.8% of the total number of Internet users
Mobile phone Internet market has reached approximately CNY 15 Billion in 2009
China Internet Protocol Television (IPTV) subscribers are expected to touch 31 Million subscribers by 2014
China's online advertising market has increased by 21.2 percent in 2009 from 2008

Key Players Analyzed

This section covers the key facts about the major players currently operating in the Chinese Internet industry. The key players analyzed in this section include:

Online Gaming: Tencent Holdings Limited, Shanda Games Limited
Online Advertising: SINA Corporation, Sohu.com Inc.
Search Engine: Baidu Inc, Google China
Online Shopping: Taobao, 360buy
Online Payment: Alipay.com Co., Ltd, Tenpay.com
Online travel Booking: Ctrip.com International Ltd, eLong, Inc.
Internet Service Provider and IPTV: China Telecom Corporation Limited, China Netcom

Data Sources

Information and data in this report has been collected from various printable and non-printable sources like Trade Journals, White papers, Online paid databases, News websites, Government Agencies, Magazines, Newspapers and Trade associations.

1. Executive Summary
2. World Internet Users: 2.1 By Region - World Internet Users & Penetration Rate; 2.2 Top 20 Countries - Number of Internet Users, Penetration Percentage, Percentage Share & Growth Percentage
3. China Internet Market - An Overview: 3.1 China Internet Market & Future Forecast; 3.2 China Internet Market Segmentation & Future Forecast; 3.3 Internet Service Providers in China; 3.4 Number of Internet Users in China; 3.5 Profiles of Internet Users; 3.6 Profiles of Mobile Phone Internet Users
4. China Internet Data: 4.1 Overview of Basic Resources; 4.2 Internet Access; 4.3 Mobile Phone Internet Access; 4.3.1 Mobile Phone Internet Uses
5. China Internet Information Sector & Communication Sector: 5.1 Search Engine; 5.2 Online News; 5.3 Instant Messaging (IM); 5.4 Blog; 5.5 Social Networking Website; 5.6 Internet Forum\Bulletin Board System (BBS); 5.7 E-mail
6. China Internet Entertainment Sector: 6.1 Online Game Sector; 6.2 Online Literature Sector; 6.3 Online Music Sector; 6.4 Online Video Sector
7. China Internet Business Transaction Sector: 7.1 Online Shopping; 7.2 Online Travel Booking; 7.3 Online Payment; 7.4 Online Stock Trading; 7.5 Mobile Phone Internet
8. Growth Factors for China Internet Market: 8.1 Internet Protocol Television (IPTV); 8.2 Internet - Online Banking; 8.3 Personal Internet Banking Users; 8.4 Government Telecommunication Investment; 8.5 Online Advertising Market - Growing Area; 8.6 China Online Dating Market - An Opportunity Untapped
9. Risk Factors on China Internet Market: 9.1 Internet Censorship in China; 9.2 Internet Import/Export Trade; 9.3 Internet Security Issues; 9.4 Internet fraud
10. Key Players: 10.1 Online Gaming; 10.2 Online Advertising; 10.3 Search Engine; 10.4 Online shopping; 10.5 Online Payment; 10.6 Online Travel Booking; 10.7 Internet Service Provider & Internet Protocol Television (IPTV)
List of Figures:: Figure 2 1: World - Internet Users by Region (Percent), 2009; Figure 2 2: World - Internet Penetration Rate by Geographic Regions; Figure 2 3: World - Percentage Share of Top Twenty Countries Internet Users (Percent) 2009; Figure 3 1: China - Internet Market (Billion CNY), 2008 - 2009; Figure 3 2: China - Forecast for Internet Market (Billion CNY), 2010 - 2012; Figure 3 3: China - Internet Market Segmentation (Percent), 2008 - 2009; Figure 3 4: China - Forecast for Internet Market Segmentation (Percent), 2010 - 2012; Figure 3 5: China - International Outlet Bandwidth of Major Networks (China Telecom, China Unicom, CST Net, CER Net, China Mobile Internet, CIET Net) (Number), from December 2006 - 2009; Figure 3 6: China - Share of International Outlet Bandwidth of Major Networks (Percent) From December 2006 - 2009; Figure 3 7: China - Number of Internet Users and Growth Percentage (Million, Percent), 2002 - 2009; Figure 3 8: China - Forecast for Number of Internet Users (Million), 2010 - 2013; Figure 3 9: China - Number of Broadband Users (Million), 2002 - 2009; Figure 3 10: China - Forecast for Number of Broadband Users (Million), 2010 - 2013; Figure 3 11: China - Population & Internet Penetration (Million, Percent), 2002 - 2009; Figure 3 12: China - Internet Users by Gender (Percent), 2008 - 2009; Figure 3 13: China - Internet Users by Age (Percent), 2008 - 2009; Figure 3 14: China - Internet Users by Education (Percent), 2008 - 2009; Figure 3 15: China - Internet Users by Profession (Percent), 2008 - 2009; Figure 3 16: China - Internet Users by Income (Percent), 2008 - 2009; Figure 3 17: China - Number of Internet User - Urban Vs. Rural (Million), 2005 - 2012; Figure 3 18: China - Gender of Mobile Phone Internet Users & Overall Internet Users (Percent), 2009; Figure 3 19: China - Age Structure of Mobile Phone Internet Users & Overall Internet Users (Percent), 2009; Figure 3 20: China - Educational Structure of Mobile Phone Internet Users & Overall Internet Users (Percent), 2009; Figure 3 21: China - Occupational Structures of Mobile Phone Internet Users & Overall Internet Users (Percent), 2009; Figure 3 22: China - Income Structures of Mobile Phone Internet Users & Overall Internet Users (Percent), 2009; Figure 3 23: China - Urban and Rural Structure of Mobile Phone Internet Users & Overall Internet Users (Percent), 2009; Figure 4 1: China - Number of IP Address & Growth Percentage (Million Percent) December 2006 - December 2009; Figure 4 2: China - Number of Domain Names (.cn, .com, .net, .org) (Million), 2009; Figure 4 3: China - Share of Domain Names (.cn, .com, .net, .org) (Million), 2009; Figure 4 4: China - Number of Websites & Growth Percentage (Million, Percent) December 2006 - December 2009; Figure 4 5: China - Number of Web Pages & Growth Percentage (Million, Percent) 2003 - 2009; Figure 4 6: China - Number of International Outlet Bandwidth & Growth Rate (Mbps, Percent) December 2006 - December 2009; Figure 4 7: China - Internet Accessing Place (Home, Internet Café, Work Place) (Percent), 2008 - 2009 21; Figure 4 8: China - Average Weekly Online Time (Number of Hour), 2008 - 2009; Figure 4 9: China - Internet Users Online Time (Percent), 2009; Figure 4 10: China - Internet Access Equipment (Desktop, Phone, Laptop) (Percent), 2008 - 2009; Figure 4 11: China - Mobile Internet Uses (Online Chatting, Reading, Search, Online Music, Online Community, Online Game, Email, TV) (Percent), 2009; Figure 4 12: China - Influential Factor for Mobile Access (Percent) June 2009; Figure 4 13: China - Most Influential Factors for Mobile Access (Percent) June 2009; Figure 5 1: China - Number of Search Engine Users & Utilization Rate (Million, Percent), 2008 - 2009; Figure 5 2: China - Search Engine Market (Billion CNY), 2008 - 2009; Figure 5 3: China - Forecast for Search Engine Market (Billion CNY), 2010 - 2013; Figure 5 4: China - Search Engine Market Share (Percent), 2009; Figure 5 5: China - Online News Users & Utilization Rate (Percent), 2008 - 2009; Figure 5 6: China - Number of Instant Messaging User & Utilization Rate (Million, Utilization Rate), 2008 - 2009; Figure 5 7: China - Instant Messaging (IM) Market (Billion CNY) 2007 - 2009; Figure 5 8: China - Forecast for Instant Messaging Market (Billion CNY) 2010 - 2013; Figure 5 9: China - Number of Blog User & Utilization Rate (Million, Percent), 2008 - 2009; Figure 5 10: China - Number of Blog Users Update & Utilization Rate (Million, Percent), 2008 - 2009; Figure 5 11: China - Number of Social Networking Sites Users & Utilization Rate (Million, Percent), 2009; Figure 5 12: China - Number of Internet Forum\Bulletin Board System (BBS) Users & Utilization Rate (Million, Percent), 2009; Figure 5 13: China - Number of E-mail Users & Utilization Rate (Million, Percent), 2009; Figure 6 1: China - Number of Online Game Users & Utilization Rate (Million, Percent) 2008 - 2009; Figure 6 2: China - Online Gaming Market (Billion CNY), 2008 - 2009; Figure 6 3: China - Forecast for Online Gaming Market (Billion CNY), 2010 - 2012; Figure 6 4: China - Online Literature Subscribers and Utilization Rate (Million, Percent), 2009; Figure 6 5: China - Online Music Users & Utilization Rate (Million, Percent), 2008 - 2009; Figure 6 6: China - Online Music Market (Million CNY), 2008 - 2009; Figure 6 7: China - Forecast for Online Music Market (Million CNY), 2010 - 2013; Figure 6 8: China - Online Music Revenue Source (Percent), 2009; Figure 6 9: China - Number of Online Video Users & Utilization Rate (Million, Percent), 2008 - 2009; Figure 6 10: China - Online Video Market (Million CNY) 2007 - 2008; Figure 6 11: China - Online Video Market Forecast (Million CNY) 2009 - 2012; Figure 6 12: China - Online Video Personal-Payment Market Size & Future Forecast (Million CNY), 2006 - 2012; Figure 6 13: China - Online Video Enterprise-Payment Market & Future Forecast (Million CNY) 2006 - 2012; Figure 7 1: China - Number of Online Shopping Users & Utilization Rate (Million, Percent), 2008 - 2009; Figure 7 2: China - Online Shopping Market (Billion, CNY), 2008 - 2009; Figure 7 3: China - Forecast for Online Shopping Market (Billion CNY), 2010 - 2012; Figure 7 4: China - Number of Online Travel Booking Users & Utilization Rate (Million, Percent), 2008 - 2009; Figure 7 5: China - Online Travel Reservation Market (Million CNY), Q2 2008, Q1 2009 & Q2 2009; Figure 7 6: China - Forecast for Online Travel Booking Market (Billion, CNY), 2010 - 2013; Figure 7 7: China - Number of Online Payment Users & Utilization Rate (Million, Percent) 2008 - 2009; Figure 7 8: China - Online Payment Market (Billion CNY), 2004 - 2008; Figure 7 9: China - Percent Breakdown of Online Payment Market (Percent), 2008; Figure 7 10: China - Forecast for Online Payment Market (Billion CNY), 2009 - 2013; Figure 7 11: China - Number of Online Stock Trading Users & Utilization Rate (Million, Percent), 2008 - 2009; Figure 7 12: China - Number of Mobile Phone Internet Users (Million), 2007 - 2009; Figure 7 13: China - Forecast for Mobile Phone Internet Users 2010 - 2013; Figure 7 14: China - Mobile Internet Market (Billion CNY), 2007 - 2009; Figure 7 15: China - Forecast for Mobile Internet Market 2010 - 2013; Figure 8 1: China - Number of IPTV Subscribers (Million), 2008 - 2009; Figure 8 2: China - Forecast for IPTV Subscriber (Million), 2010 - 2014; Figure 8 3: China - Internet Banking Trading Volume (Trillion, CNY), 2007 - 2009E; Figure 8 4: China - Personal Internet Banking Users Account (Percent), 2008 - 2009; Figure 8 5: China - Most Frequent Used Online Banking Services (Percent), 2008; Figure 8 6: China - Telecommunications Investment (Billion US$) 2008 - 2009; Figure 8 7: China - Online Advertising Market (Billion US$) 2008 - 2010; Figure 8 8: China - Top Five Online Advertisers with Advertising Spend (Million CNY), 2009; Figure 8 9: China - Top 10 Online Advertisers in September 2009; Figure 8 10: China - Online Dating Market (Million CNY) 2004, 2005 & 2008; Figure 9 1: China - Censored Keywords by Chinese Government (Percent)
List of Tables:: Table 2 2: World - Number of Internet Users and Penetration Percent of Top 20 Countries (Number, Percent), 2009; Table 2 3: World - Internet Users Growth Percentage in Top 20 Countries, 2000 - 2009; Table 3 1: China - Comparison of Number of Internet Users, Penetration Rate and Internet Growth Rate by Province (Thousand, Percent), 2009; Table 4 1: China - Number of Basic Internet Resources (Number, Percent), 2008 - 2009; Table 4 2: China - Number of Classified CN Domain Names & Share of Domain Names, 2009; Table 4 3: China - Number of Web Pages & Growth Rate (Number, Percent), 2008 - 2009; Table 5 1: Comparison of China Internet Communication Sector Users (Million, Percent) 2008 - 2009; Table 6 1: Comparison of Internet Entertainment Users Sector (Million Percent) 2008 - 2009; Table 7 1: China - Comparison Chart of Commercial Transaction Users (Million, Percent), 2008 - 2009; Table 9 1: China - Internet Security - New Virus Attack & Password Stealing Incidence (Number, Percent) 2006 - 2007; Table 10 1: Tencent Holdings Limited - Key Financials (Thousand CNY), 2008 - 2009; Table 10 2: Shanda Games Limited - Key Financials (Million CNY), 2008 - 2009; Table 10 3: SINA Corporation - Key Financial (Million US$), 2009; Table 10 4: Sohu.com Inc. - Key Financials (Million US$), 2007 - 2009; Table 10 5: Baidu Inc - Key Financials (Million US$), 2007 - 2009; Table 10 6: Google Inc. - Key Financials (Million US$), 2007 - 2009; Table 10 7: Ctrip.com International Ltd. - Key Financials (Million US$) 2007 - 2009; Table 10 8: eLong Inc. - Key Financials (Million US$), 2007 - 2009; Table 10 9: China Telecom Corporation Limited - Key Financials (Million US$), 2007 - 2009

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China Online & Mobile Phone Internet Market - Online (Games, Music, Video, Shopping, Travel Booking, Payment, Search Engine, Instant Messaging & IPTV)

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