Research Business

Research Business


November 1, 2010
SKU: BEGQ1293943
License type:
Hard Copy Mail Delivery      US $399.00
Research Business Report focuses on technological, methodological, economic, and business changes in market research.

Now in its eleventh year of publication, the Business Report was the first of the RFL Communications market research newsletters and aims to deliver up-to-date and useful market research news to its subscribers.

Highlights of the publication include a year-end prediction issue, which each December records the foresights of prominent market-research executives. Another top feature is the Research Business Report Executive of the Year Award, given each November to the market-research professional who, in the opinion of the Report's editors, has made the most formidable breakthroughs in the field of marketing research.

Three monthly columns explore cutting-edge trends in market research: "Trendlines" provides readers with general and specific insights into changes in the consumer marketplace; "Technology/Methodology" details innovations that impact the speed, efficiency and depth of market-research projects in both traditional and new media research; and "News Notes" updates readers on the important breaking stories in the market-research industry.

Each edition features a "Special Report" which presents an in-depth look at key industry concerns and major corporate players. Recent Special Reports won plaudits for their unique analysis of Web ad-serving companies, market research corporate acquisitions, and Web measurement companies.

This newsletter is issued 10 times a year.



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