Retail Store Networks Selling Fast Moving Consumer Goods (FMCG) in Russia 2010

The eighth edition of the marketing research report - “Retail Store Networks Selling Fast Moving Consumer Goods (FMCG) in Russia 2010” - is devoted to the analysis of the Russian food retail market viewed in conditions of the global economic crisis. The current situation on the market is described in this marketing research survey; key tendencies of short-term retail development are analyzed; market volume and possible scenarios and fore-casts of its development from 2010 to 2012 are assessed in view of changed economic conditions and consumer behavior.

Marketing research includes the analysis of the implementation of anti-recessionary retail programs, the description of structural changes in store formats of food retail networks (supermarkets, hypermarkets, discount stores and convenience stores). The research re-port also analyzes actual work strategies of Russian and foreign food retail operators, and their respective advantages and shortcomings

An analytical survey of the market includes descriptions of key parameters and trends of the Russian food retail industry, descriptions of strategies and business models of the largest companies, as well as development forecasts of store networks and the market as a whole up to 2012.

• Questionnaires addressed to store networks
• Desk studies
• The following sources were used in desk studies:
  • Materials from printed and electronic mass-media
  • Conference materials
  • Bank investment reports
  • Company financial reports