The market survey “DIY Retail Chains 2011” covers the chain retail market for home, gar-dening, building, repair and renovation products (DIY products). The survey analyzes specific characteristics of DIY retail development in Russia, the market’s performance in 2010, and provides an outline of the basic trends and forecasts for the development of DIY retail in the post-crisis environment.
The survey also describes the structure of Russia’s DIY retail market and basic formats of retail chains selling building materials and home products. The survey covers both general retail chains offering a wide range of DIY products and specialized chains selling one or several product categories. In the survey, market operators are analyzed in terms of dynamics of retail chain development, sales, selling space, and presence in regions of the Russian Federation.
A separate section of the survey describes current situation on regional markets by pro-viding an analysis of the key drivers for DIY retail development in regions, current information about retail chains present in regions, their development plans and expansion by new market players.
The profiles of retail chains specializing in the sale of building materials and home products include a brief description of the company, basic characteristics of the retail chain, key lines of the company’s development, names of senior managers and contact information. For retail chains, the survey gives the number of stores, formats, number of SKUs, turnover, and investments by companies.
The survey was conducted using the following approaches and methods:
- A questionnaire survey among DIY retail chains (carried out in March 2011)
- A desk study
The desk study was based on the following sources:
- Data from printed and electronic media
- Materials of conferences
The survey was carried out during February-April 2011. The Report contains 32 tables and 26 charts and diagrams.