RBC.Market Research

RBC.Market Research – an analytical unit of RBC Information System– has focused on providing research covering all of Russia’s markets since 2001.

With years of excellence, the RBC.Market Research’s specialists have prepared dozens of customized and independent surveys, and some of these are conducted regularly.

The RBC.Market Research’s team offers a very wide range of information products, spanning from independent analytical market research in consumer goods or services, business plans, and ad-hoc research, to market insight reports and more.

Methods We Use

Quantitative research

• Online research (CAWI)
• Face-to-face interview
• CATI-poll
• Street-poll

Qualitative research

• Expert interviews with leading professionals
• Focus groups
• In-depth interviews
• Group discussion

Desk research

Collection and analysis of secondary information from various sources:

• Databases (incl., of RBC’s)
• Published sources (mass-media, specialized reports, subject editions)
• Statistics (federal, local and collected by RBC)
• Legislation (federal & local)
• Government bodies

Our advantages

• Team of highly skilled experts in marketing, finance, economic, consulters
• More than 100 projects in various spheres of business
• Effective research techniques checked up in practice
• Specialization in the markets, monitoring of situation
• Huge bank of the actual information on the markets and real business practice, active use of a database of news agency of RBC, including own mass-media – RBC-TV, magazine, newspaper RBC daily
• Good contacts with leading Russian and western companies, authorities that allows to receive the unique information directly from participants of the markets and experts

Branches of our researches

• Consumer markets: foodstuff, alcoholic production, clothes, footwear, the children's goods, cosmetics and perfumery, furniture, the goods for the house and building materials, jewels, etc.
• HoReCa – the market of public catering, hotel and tourist services
• The automobile market and the market of spares
• The markets of medical services and pharmaceutics
• Logistics
• Oil and gas branch, power

RBC.Market Research also is the first and largest supermarket for ready-made marketing information in both Russia and the CIS. The project database stores over 6,000 studies and reports.

Our mission is to boost the quality of information and make it affordable for everyone.