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| Countries covered: Italy The Italian communications market is projected to generate a service revenue figure of ?35.6bn ($50.1bn) in 2011, a small but symbolically significant increase of 0.1% in local currency terms on 2010's tally of ?35.5bn ($47.1bn), given the current macroeconomic situation in the country. Pyramid Research maintains a positive stance on the service revenue opportunity in Italy, with a local currency growth outlook of 2.73% CAGR over the next five years. In value terms, we expect the market to generate ?40.7bn ($52.1bn) in 2016, implying a cumulative revenue opportunity of ?227.3bn ($296.4bn) over the next five years. While we expect healthy growth of 6.8% CAGR for mobile data over the forecast period, it is the fixed segment that we project will provide the growth trajectory for the overall market, with fixed broadband (6.9% CAGR), fixed VoIP (12.1% CAGR) and IPTV (25.0% CAGR) envisaged over the next five years. Next-generation network deployment plans, in conjunction with the country's plan to address the digital divide, are the key drivers for these revenue expectations. |
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