Home > Back to Publisher > Report Information

The Survey of College Use of Video in Marketing

Primary Research Group
August 1, 2011
105 Pages - SKU: PF6460641

Abstract Table of Contents Search inside this report Related Reports

This 105-page report looks closely at how American colleges are using video in their enrollment marketing efforts. It includes highly specific data on the number of videos made, their duration, means of distribution, placement venues and extent of use. Data is included on the number of views of the most popular videos, and the overall number of views for all videos produced by the college.

The report also looks at the amount of staff time spent on video production and marketing, use of and spending on outside consultants, both in past years and in the future. Survey participants give their opinion on the cost effectiveness of video marketing vis-a-vis other forms of online advertising, direct mail, print ads, and radio and television advertising. The study also gives a detailed view of the source of video views - how many are located through traditional search engines, on video sharing sites such as YouTube and Vimeo, or simply are downloaded from or viewed on a college website. The report offers a detailed look at the extent of use of a broad range of video sharing sites and breaks down the total percentage of college video views through YouTube vs. all other video sites.

Just a few of the report's many findings are that:

21.21% of survey participants had hired a consultant to help with script writing and video content development; two thirds of research universities had sought help in this area.
Private colleges made nearly 10 times as many videos as the public colleges - a mean of more than 96 vs only a bit more than 11 for public colleges.
A shade more than 21% had used Google Video as a distribution medium; the site was most popular among public colleges.
The organizations in the sample spent a mean of 610 hours of staff time on video production and marketing.
The longest average video made by the colleges in the sample averaged 10.6 minutes.

This report helps college marketers answer questions such as: how important do colleges view video marketing? How much money and staff time is being spent on the development and marketing of videos about the college? Which video sharing sites is the college using and how effective are these sites? How are videos being produced and marketed? What resources are colleges using to help them shape their video marketing policies?

List Of Tables: The Questionnaire; Participants; Characteristics Of The Sample; Summary Of Main Findings
Chapter One: Characteristics Of The Videos: Question 1a: To The Best Of Your Knowledge, How Many Distinct Videos Did Your Office Or Department Make In 2010 For Distribution On Your Organizational Website, On Video Sharing Sites, Or Through Other Means?; Question 1b: To The Best Of Your Knowledge, How Many Distinct Videos Does Your Office Or Department Anticipate Making In 2011 For Distribution On Your Organizational Website, On Video Sharing Sites, Or Through Other Means?; Question 2: What Is The Average Length, In Minutes, Of Your Videos?; Question 3: How Many Minutes Is Your Longest Video?; Question 4: How Many Minutes Is Your Shortest Video?
Chapter Two: Video Sharing Services: Question 5a: Has Your Organization Used Aol Video For Video Marketing?; Question 5b: Has Your Organization Used Blip.Tv For Video Marketing?; Question 5c: Has Your Organization Used Brightcove For Video Marketing?; Question 5d: Has Your Organization Used Dailymotion For Video Marketing?; Question 5e: Has Your Organization Used Facebook For Video Marketing?; Question 5f: Has Your Organization Used Flickr Video For Video Marketing?; Question 5g: Has Your Organization Used Gofish For Video Marketing?; Question 5h: Has Your Organization Used Google Buzz For Video Marketing?; Question 5i: Has Your Organization Used Google Video For Video Marketing?; Question 5j: Has Your Organization Used Hulu For Video Marketing?; Question 5k: Has Your Organization Used Itunes For Video Marketing?; Question 5l: Has Your Organization Used Metacafe For Video Marketing?; Question 5m: Has Your Organization Used Photobucket For Video Marketing?; Question 5n: Has Your Organization Used Revver For Video Marketing?; Question 5o: Has Your Organization Used Viddler For Video Marketing?; Question 5p: Has Your Organization Used Vimeo For Video Marketing?; Question 5q: Has Your Organization Used Vzaar For Video Marketing?; Question 5r: Has Your Organization Used Yahoo! Video For Video Marketing?; Question 5s: Has Your Organization Used Yfrog For Video Marketing?; Question 5t: Has Your Organization Used Youtube For Video Marketing?; Question 6a: Does Your Organization Maintain A “channel” Or Similar Function On Facebook?; Question 6b: Does Your Organization Maintain A “channel” Or Similar Function On Flickr Video?; Question 6c: Does Your Organization Maintain A “channel” Or Similar Function On Google Video?; Question 6d: Does Your Organization Maintain A “channel” Or Similar Function On Hulu?; Question 6e: Does Your Organization Maintain A “channel” Or Similar Function On Itunes?; Question 6f: Does Your Organization Maintain A “channel” Or Similar Function On Photobucket?; Question 6g: Does Your Organization Maintain A “channel” Or Similar Function On Vimeo?; Question 6h: Does Your Organization Maintain A “channel” Or Similar Function On Vzaar?; Question 6i: Does Your Organization Maintain A “channel” Or Similar Function On Yahoo! Video?; Question: 6j: Does Your Organization Maintain A “channel” Or Similar Function On Yfrog?; Question 6k: Does Your Organization Maintain A “channel” Or Similar Function On Youtube?; Question 7: Of All The Page Views Your Organization Gets On Video Sharing Services, What Percentage Are On Youtube?; Question 8: Imagine That You Have Been Asked To Speak At A College Marketing Conference And You Have Been Asked To Comment On Best Practices In Using Youtube, Itunes, And Other Sites To Recruit Students For The College. What Would You Say?
Chapter Three: Tracking And Statistics: Question 9a: Does Your Organization Monitor Its Video Sharing Use By Tracking Video Views?; Question 9b: Does Your Organization Monitor Its Video Sharing Use By Tracking Unique Video Views?; Question 9c: Does Your Organization Monitor Its Video Sharing Use By Tracking Paused Views?; Question 9d: Does Your Organization Monitor Its Video Sharing Use By Tracking Views That Were Paused But Later Completed?; Question 9e: Does Your Organization Monitor Its Video Sharing Use By Tracking The Country Of Its Viewers?; Question 10a: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Links On Your Website?; Question 10b: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Google, Bing, Yahoo!, And Other Search Engine Searches?; Question 10c: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Searches On The Video Sites Themselves?; Question 10d: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Links Through Internet Marketing Tools Such As Keywords, Banner Ads On Search Engines, Or Ezine Ads?; Question 10e: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Other Forms Of Marketing, Such As Press Releases, Television, And Radio?; Question 11: How Many Completed Views Has Your Most Popular Video Received Over The Course Of Its Video Life?; Question 12: In The Past Year, How Many Completed Views Have All Of Your Videos Tallied On All Video File Sharing Sites?; Chapter Four: Developing And Marketing Videos; Question 13: How Many Individuals Working In Your Department Spend At Least 10% Of Their Work Time Developing Or Marketing Videos?; Question 14: Approximately How Many Man-hours (One Full-time Worker’s Year Is Roughly 2,000 Man-hours) Does Your Organization Spend Per Year On Video Development And Marketing?; Question 15: Does Your Organization Have Any Individuals Whose Full-time Job Is To Make Or Market Videos?; Question 16: Please Briefly Describe Your Video Production Efforts. Do You Do The Work In-house? Do You Outsource? What Kind Of Software Or Computer/Video Equipment Do You Use? What Have You Learned?; Question 17a: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video Production?; Question 17b: Have You Ever Hired A Consultant Or Outside Firm To Help You With Script Writing And Video Content Development?; Question 17c: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video Keyword And Metadata Development?; Question 17d: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video File Sharing Submission And Relations Strategy?; Question 18: In The Past Two Years, How Much Has Your Organization Spent On Advertising Agencies, Video Production Consultants, And Other Firms, Consultants And Freelancers For The Purpose Of Producing Or Marketing Videos?; Question 19a: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Direct Mail Marketing?; Question 19b: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Pay-per-click Keyword Advertising On Search Engines?; Question 19c: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Newspaper Or Magazine Ads?; Question 19d: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Television Or Radio Advertising?; Question 20: If You Distribute Your Videos Through Youtube And Other Popular Video File Sharing Sites, The Development Of Keywords And Other Metadata For The Videos Is Critically Important So That They Can Be Found On The Web. How Have You Gone About This? Have You Used Consultants? Received Help From An It Department Or The College Library?; Question 21: How Does Your Organization Go About Submitting Videos To Various Video Sharing Sites? Does It Use Any Specialized Software Or Web-based Services To Do This More Effectively? Do You Submit Individually Or Use A Multiple Submission Platform? What Have You Learned And What Can You Advise Your Peers?; Question 22: What Resources Have You Found Most Effective In Your Video Development And Marketing Effort? Which Blogs, Listservs, Websites, Ezines, Magazines, Newsletters, Conferences, Associations And Other Resources Have You Found Useful?; Question 23: Does Your College Maintain One Or More Marketing Oriented Video Blogs?; Question 24: Does Your College Offer A Virtual Tour On The College Website?; Question 25: Does Your College, For Marketing Purposes, Send Video Links With Emailed Press Releases?; Question 26: Does Your College Send Podcasts Or Other Videos To Prospective Students?; Question 27: Does Your College Have A Library Of Podcasts Or Other Videos That Can Be Downloaded On Demand By Prospective Students?
List Of Tables: Table 1.1: To The Best Of Your Knowledge, How Many Distinct Videos Did Your Office Or Department Make In 2010 For Distribution On Your Organizational Website, On Video Sharing Sites, Or Through Other Means?; Table 1.2: To The Best Of Your Knowledge, How Many Distinct Videos Did Your Office Or Department Make In 2010 For Distribution On Your Organizational Website, On Video Sharing Sites, Or Through Other Means? Broken Out By Public Or Private College Status.; Table 1.3: To The Best Of Your Knowledge, How Many Distinct Videos Did Your Office Or Department Make In 2010 For Distribution On Your Organizational Website, On Video Sharing Sites, Or Through Other Means? Broken Out By Institutional Importance Placed On Video Marketing.; Table 1.4: To The Best Of Your Knowledge, How Many Distinct Videos Did Your Office Or Department Make In 2010 For Distribution On Your Organizational Website, On Video Sharing Sites, Or Through Other Means? Broken Out By Enrollment.; Table 1.5: To The Best Of Your Knowledge, How Many Distinct Videos Did Your Office Or Department Make In 2010 For Distribution On Your Organizational Website, On Video Sharing Sites, Or Through Other Means? Broken Out By Type Of Institution.; Table 1.6: To The Best Of Your Knowledge, How Many Distinct Videos Does Your Office Or Department Anticipate Making In 2011 For Distribution On Your Organizational Website, On Video Sharing Sites, Or Through Other Means?; Table 1.7: To The Best Of Your Knowledge, How Many Distinct Videos Does Your Office Or Department Anticipate Making In 2011 For Distribution On Your Organizational Website, On Video Sharing Sites, Or Through Other Means? Broken Out By Public Or Private College Status.; Table 1.8: To The Best Of Your Knowledge, How Many Distinct Videos Does Your Office Or Department Anticipate Making In 2011 For Distribution On Your Organizational Website, On Video Sharing Sites, Or Through Other Means? Broken Out By Institutional Importance Placed On Video Marketing.; Table 1.9: To The Best Of Your Knowledge, How Many Distinct Videos Does Your Office Or Department Anticipate Making In 2011 For Distribution On Your Organizational Website, On Video Sharing Sites, Or Through Other Means? Broken Out By Enrollment.; Table 1.10: To The Best Of Your Knowledge, How Many Distinct Videos Does Your Office Or Department Anticipate Making In 2011 For Distribution On Your Organizational Website, On Video Sharing Sites, Or Through Other Means? Broken Out By Type Of Institution.; Table 1.11: What Is The Average Length, In Minutes, Of Your Videos?; Table 1.12: What Is The Average Length, In Minutes, Of Your Videos? Broken Out By Public Or Private College Status.; Table 1.13: What Is The Average Length, In Minutes, Of Your Videos? Broken Out By Institutional Importance Placed On Video Marketing.; Table 1.14: What Is The Average Length, In Minutes, Of Your Videos? Broken Out By Enrollment.; Table 1.15: What Is The Average Length, In Minutes, Of Your Videos? Broken Out By Type Of Institution.; Table 1.16: How Many Minutes Is Your Longest Video?; Table 1.17: How Many Minutes Is Your Longest Video? Broken Out By Public Or Private College Status.; Table 1.18: How Many Minutes Is Your Longest Video? Broken Out By Institutional Importance Placed On Video Marketing.; Table 1.19: How Many Minutes Is Your Longest Video? Broken Out By Enrollment.; Table 1.20: How Many Minutes Is Your Longest Video? Broken Out By Type Of Institution.; Table 1.21: How Many Minutes Is Your Shortest Video?; Table 1.22: How Many Minutes Is Your Shortest Video? Broken Out By Public Or Private College Status.; Table 1.23: How Many Minutes Is Your Shortest Video? Broken Out By Institutional Importance Placed On Video Marketing.; Table 1.24: How Many Minutes Is Your Shortest Video? Broken Out By Enrollment.; Table 1.25: How Many Minutes Is Your Shortest Video? Broken Out By Type Of Institution.; Table 2.1: Has Your Organization Used Aol Video For Video Marketing?; Table 2.2: Has Your Organization Used Blip.Tv For Video Marketing?; Table 2.3: Has Your Organization Used Brightcove For Video Marketing?; Table 2.4: Has Your Organization Used Dailymotion For Video Marketing?; Table 2.5: Has Your Organization Used Facebook For Video Marketing?; Table 2.6: Has Your Organization Used Facebook For Video Marketing? Broken Out By Public Or Private College Status.; Table 2.7: Has Your Organization Used Facebook For Video Marketing? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.8: Has Your Organization Used Facebook For Video Marketing? Broken Out By Enrollment.; Table 2.9: Has Your Organization Used Facebook For Video Marketing? Broken Out By Type Of Institution.; Table 2.10: Has Your Organization Used Flickr Video For Video Marketing?; Table 2.11: Has Your Organization Used Flickr Video For Video Marketing? Broken Out By Public Or Private College Status.; Table 2.12: Has Your Organization Used Flickr Video For Video Marketing? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.13: Has Your Organization Used Flickr Video For Video Marketing? Broken Out By Enrollment.; Table 2.14: Has Your Organization Used Flickr Video For Video Marketing? Broken Out By Type Of Institution.; Table 2.15: Has Your Organization Used Gofish For Video Marketing?; Table 2.16: Has Your Organization Used Google Buzz For Video Marketing?; Table 2.17: Has Your Organization Used Google Video For Video Marketing?; Table 2.18: Has Your Organization Used Google Video For Video Marketing? Broken Out By Public Or Private College Status.; Table 2.19: Has Your Organization Used Google Video For Video Marketing? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.20: Has Your Organization Used Google Video For Video Marketing? Broken Out By Enrollment.; Table 2.21: Has Your Organization Used Google Video For Video Marketing? Broken Out By Type Of Institution.; Table 2.22: Has Your Organization Used Hulu For Video Marketing?; Table 2.23: Has Your Organization Used Hulu For Video Marketing? Broken Out By Public Or Private College Status.; Table 2.24: Has Your Organization Used Hulu For Video Marketing? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.25: Has Your Organization Used Hulu For Video Marketing? Broken Out By Enrollment.; Table 2.26: Has Your Organization Used Hulu For Video Marketing? Broken Out By Type Of Institution.; Table 2.27: Has Your Organization Used Itunes For Video Marketing?; Table 2.28: Has Your Organization Used Itunes For Video Marketing? Broken Out By Public Or Private College Status.; Table 2.29: Has Your Organization Used Itunes For Video Marketing? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.30: Has Your Organization Used Itunes For Video Marketing? Broken Out By Enrollment.; Table 2.31: Has Your Organization Used Itunes For Video Marketing? Broken Out By Type Of Institution.; Table 2.32: Has Your Organization Used Metacafe For Video Marketing?; Table 2.33: Has Your Organization Used Photobucket For Video Marketing?; Table 2.34: Has Your Organization Used Photobucket For Video Marketing? Broken Out By Public Or Private College Status.; Table 2.35: Has Your Organization Used Photobucket For Video Marketing? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.36: Has Your Organization Used Photobucket For Video Marketing? Broken Out By Enrollment.; Table 2.37: Has Your Organization Used Photobucket For Video Marketing? Broken Out By Type Of Institution.; Table 2.38: Has Your Organization Used Revver For Video Marketing?; Table 2.39: Has Your Organization Used Viddler For Video Marketing?; Table 2.40: Has Your Organization Used Vimeo For Video Marketing?; Table 2.41: Has Your Organization Used Vimeo For Video Marketing? Broken Out By Public Or Private College Status.; Table 2.42: Has Your Organization Used Vimeo For Video Marketing? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.43: Has Your Organization Used Vimeo For Video Marketing? Broken Out By Enrollment.; Table 2.44: Has Your Organization Used Vimeo For Video Marketing? Broken Out By Type Of Institution.; Table 2.45: Has Your Organization Used Vzaar For Video Marketing?; Table 2.46: Has Your Organization Used Vzaar For Video Marketing? Broken Out By Public Or Private College Status.; Table 2.47: Has Your Organization Used Vzaar For Video Marketing? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.48: Has Your Organization Used Vzaar For Video Marketing? Broken Out By Enrollment.; Table 2.49: Has Your Organization Used Vzaar For Video Marketing? Broken Out By Type Of Institution.; Table 2.50: Has Your Organization Used Yahoo! Video For Video Marketing?; Table 2.51: Has Your Organization Used Yahoo! Video For Video Marketing? Broken Out By Public Or Private College Status.; Table 2.52: Has Your Organization Used Yahoo! Video For Video Marketing? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.53: Has Your Organization Used Yahoo! Video For Video Marketing? Broken Out By Enrollment.; Table 2.54: Has Your Organization Used Yahoo! Video For Video Marketing? Broken Out By Type Of Institution.; Table 2.55: Has Your Organization Used Yfrog For Video Marketing?; Table 2.56: Has Your Organization Used Yfrog For Video Marketing? Broken Out By Public Or Private College Status.; Table 2.57: Has Your Organization Used Yfrog For Video Marketing? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.58: Has Your Organization Used Yfrog For Video Marketing? Broken Out By Enrollment.; Table 2.59: Has Your Organization Used Yfrog For Video Marketing? Broken Out By Type Of Institution.; Table 2.60: Has Your Organization Used Youtube For Video Marketing?; Table 2.61: Has Your Organization Used Youtube For Video Marketing? Broken Out By Public Or Private College Status.; Table 2.62: Has Your Organization Used Youtube For Video Marketing? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.63: Has Your Organization Used Youtube For Video Marketing? Broken Out By Enrollment.; Table 2.64: Has Your Organization Used Youtube For Video Marketing? Broken Out By Type Of Institution.; Table 2.65: Does Your Organization Maintain A “channel” Or Similar Function On Facebook?; Table 2.66: Does Your Organization Maintain A “channel” Or Similar Function On Facebook? Broken Out By Public Or Private College Status.; Table 2.67: Does Your Organization Maintain A “channel” Or Similar Function On Facebook? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.68: Does Your Organization Maintain A “channel” Or Similar Function On Facebook? Broken Out By Enrollment.; Table 2.69: Does Your Organization Maintain A “channel” Or Similar Function On Facebook? Broken Out By Type Of Institution.; Table 2.70: Does Your Organization Maintain A “channel” Or Similar Function On Flickr Video?; Table 2.71: Does Your Organization Maintain A “channel” Or Similar Function On Flickr Video? Broken Out By Public Or Private College Status.; Table 2.72: Does Your Organization Maintain A “channel” Or Similar Function On Flickr Video? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.73: Does Your Organization Maintain A “channel” Or Similar Function On Flickr Video? Broken Out By Enrollment.; Table 2.74: Does Your Organization Maintain A “channel” Or Similar Function On Flickr Video? Broken Out By Type Of Institution.; Table 2.75: Does Your Organization Maintain A “channel” Or Similar Function On Google Video?; Table 2.76: Does Your Organization Maintain A “channel” Or Similar Function On Google Video? Broken Out By Public Or Private College Status.; Table 2.77: Does Your Organization Maintain A “channel” Or Similar Function On Google Video? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.78: Does Your Organization Maintain A “channel” Or Similar Function On Google Video? Broken Out By Enrollment.; Table 2.79: Does Your Organization Maintain A “channel” Or Similar Function On Google Video? Broken Out By Type Of Institution.; Table 2.80: Does Your Organization Maintain A “channel” Or Similar Function On Hulu?; Table 2.81: Does Your Organization Maintain A “channel” Or Similar Function On Itunes?; Table 2.82: Does Your Organization Maintain A “channel” Or Similar Function On Itunes? Broken Out By Public Or Private College Status.; Table 2.83: Does Your Organization Maintain A “channel” Or Similar Function On Itunes? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.84: Does Your Organization Maintain A “channel” Or Similar Function On Itunes? Broken Out By Enrollment.; Table 2.85: Does Your Organization Maintain A “channel” Or Similar Function On Itunes? Broken Out By Type Of Institution.; Table 2.86: Does Your Organization Maintain A “channel” Or Similar Function On Photobucket?; Table 2.87: Does Your Organization Maintain A “channel” Or Similar Function On Vimeo?; Table 2.88: Does Your Organization Maintain A “channel” Or Similar Function On Vimeo? Broken Out By Public Or Private College Status.; Table 2.89: Does Your Organization Maintain A “channel” Or Similar Function On Vimeo? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.90: Does Your Organization Maintain A “channel” Or Similar Function On Vimeo? Broken Out By Enrollment.; Table 2.91: Does Your Organization Maintain A “channel” Or Similar Function On Vimeo? Broken Out By Type Of Institution.; Table 2.92: Does Your Organization Maintain A “channel” Or Similar Function On Vzaar?; Table 2.93: Does Your Organization Maintain A “channel” Or Similar Function On Yahoo! Video?; Table 2.94: Does Your Organization Maintain A “channel” Or Similar Function On Yfrog?; Table 2.95: Does Your Organization Maintain A “channel” Or Similar Function On Youtube?; Table 2.96: Does Your Organization Maintain A “channel” Or Similar Function On Youtube? Broken Out By Public Or Private College Status.; Table 2.97: Does Your Organization Maintain A “channel” Or Similar Function On Youtube? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.98: Does Your Organization Maintain A “channel” Or Similar Function On Youtube? Broken Out By Enrollment.; Table 2.99: Does Your Organization Maintain A “channel” Or Similar Function On Youtube? Broken Out By Type Of Institution.; Table 2.100: Of All The Page Views Your Organization Gets On Video Sharing Services, What Percentage Are On Youtube?; Table 2.101: Of All The Page Views Your Organization Gets On Video Sharing Services, What Percentage Are On Youtube? Broken Out By Public Or Private College Status.; Table 2.102: Of All The Page Views Your Organization Gets On Video Sharing Services, What Percentage Are On Youtube? Broken Out By Institutional Importance Placed On Video Marketing.; Table 2.103: Of All The Page Views Your Organization Gets On Video Sharing Services, What Percentage Are On Youtube? Broken Out By Enrollment.; Table 2.104: Of All The Page Views Your Organization Gets On Video Sharing Services, What Percentage Are On Youtube? Broken Out By Type Of Institution.; Table 3.1: Does Your Organization Monitor Its Video Sharing Use By Tracking Video Views?; Table 3.2: Does Your Organization Monitor Its Video Sharing Use By Tracking Video Views? Broken Out By Public Or Private College Status.; Table 3.3: Does Your Organization Monitor Its Video Sharing Use By Tracking Video Views? Broken Out By Institutional Importance Placed On Video Marketing.; Table 3.4: Does Your Organization Monitor Its Video Sharing Use By Tracking Video Views? Broken Out By Enrollment.; Table 3.5: Does Your Organization Monitor Its Video Sharing Use By Tracking Video Views? Broken Out By Type Of Institution.; Table 3.6: Does Your Organization Monitor Its Video Sharing Use By Tracking Unique Video Views?; Table 3.7: Does Your Organization Monitor Its Video Sharing Use By Tracking Unique Video Views? Broken Out By Public Or Private College Status.; Table 3.8: Does Your Organization Monitor Its Video Sharing Use By Tracking Unique Video Views? Broken Out By Institutional Importance Placed On Video Marketing.; Table 3.9: Does Your Organization Monitor Its Video Sharing Use By Tracking Unique Video Views? Broken Out By Enrollment.; Table 3.10: Does Your Organization Monitor Its Video Sharing Use By Tracking Unique Video Views? Broken Out By Type Of Institution.; Table 3.11: Does Your Organization Monitor Its Video Sharing Use By Tracking Paused Views?; Table 3.12: Does Your Organization Monitor Its Video Sharing Use By Tracking Paused Views? Broken Out By Public Or Private College Status.; Table 3.13: Does Your Organization Monitor Its Video Sharing Use By Tracking Paused Views? Broken Out By Institutional Importance Placed On Video Marketing.; Table 3.14: Does Your Organization Monitor Its Video Sharing Use By Tracking Paused Views? Broken Out By Enrollment.; Table 3.15: Does Your Organization Monitor Its Video Sharing Use By Tracking Paused Views? Broken Out By Type Of Institution.; Table 3.16: Does Your Organization Monitor Its Video Sharing Use By Tracking Views That Were Paused But Later Completed?; Table 3.17: Does Your Organization Monitor Its Video Sharing Use By Tracking Views That Were Paused But Later Completed? Broken Out By Public Or Private College Status.; Table 3.18: Does Your Organization Monitor Its Video Sharing Use By Tracking Views That Were Paused But Later Completed? Broken Out By Institutional Importance Placed On Video Marketing.; Table 3.19: Does Your Organization Monitor Its Video Sharing Use By Tracking Views That Were Paused But Later Completed? Broken Out By Enrollment.; Table 3.20: Does Your Organization Monitor Its Video Sharing Use By Tracking Views That Were Paused But Later Completed? Broken Out By Type Of Institution.; Table 3.21: Does Your Organization Monitor Its Video Sharing Use By Tracking The Country Of Its Viewers?; Table 3.22: Does Your Organization Monitor Its Video Sharing Use By Tracking The Country Of Its Viewers? Broken Out By Public Or Private College Status.; Table 3.23: Does Your Organization Monitor Its Video Sharing Use By Tracking The Country Of Its Viewers? Broken Out By Institutional Importance Placed On Video Marketing.; Table 3.24: Does Your Organization Monitor Its Video Sharing Use By Tracking The Country Of Its Viewers? Broken Out By Enrollment.; Table 3.25: Does Your Organization Monitor Its Video Sharing Use By Tracking The Country Of Its Viewers? Broken Out By Type Of Institution.; Table 3.26: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Links On Your Website?; Table 3.27: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Links On Your Website? Broken Out By Public Or Private College Status.; Table 3.28: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Links On Your Website? Broken Out By Institutional Importance Placed On Video Marketing.; Table 3.29: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Links On Your Website? Broken Out By Enrollment.; Table 3.30: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Links On Your Website? Broken Out By Type Of Institution.; Table 3.31: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Google, Bing, Yahoo!, And Other Search Engine Searches?; Table 3.32: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Google, Bing, Yahoo!, And Other Search Engine Searches? Broken Out By Public Or Private College Status.; Table 3.33: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Google, Bing, Yahoo!, And Other Search Engine Searches? Broken Out By Institutional Importance Placed On Video Marketing.; Table 3.34: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Google, Bing, Yahoo!, And Other Search Engine Searches? Broken Out By Enrollment.; Table 3.35: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Google, Bing, Yahoo!, And Other Search Engine Searches? Broken Out By Type Of Institution.; Table 3.36: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Searches On The Video Sites Themselves?; Table 3.37: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Searches On The Video Sites Themselves? Broken Out By Public Or Private College Status.; Table 3.38: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Searches On The Video Sites Themselves? Broken Out By Institutional Importance Placed On Video Marketing.; Table 3.39: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Searches On The Video Sites Themselves? Broken Out By Enrollment.; Table 3.40: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Searches On The Video Sites Themselves? Broken Out By Type Of Institution.; Table 3.41: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Links Through Internet Marketing Tools Such As Keywords, Banner Ads On Search Engines, Or Ezine Ads?; Table 3.42: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Links Through Internet Marketing Tools Such As Keywords, Banner Ads On Search Engines, Or Ezine Ads? Broken Out By Public Or Private College Status.; Table 3.43: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Links Through Internet Marketing Tools Such As Keywords, Banner Ads On Search Engines, Or Ezine Ads? Broken Out By Institutional Importance Placed On Video Marketing.; Table 3.44: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Links Through Internet Marketing Tools Such As Keywords, Banner Ads On Search Engines, Or Ezine Ads? Broken Out By Enrollment.; Table 3.45: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Links Through Internet Marketing Tools Such As Keywords, Banner Ads On Search Engines, Or Ezine Ads? Broken Out By Type Of Institution.; Table 3.46: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Other Forms Of Marketing, Such As Press Releases, Television, And Radio?; Table 3.47: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Other Forms Of Marketing, Such As Press Releases, Television, And Radio? Broken Out By Public Or Private College Status.; Table 3.48: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Other Forms Of Marketing, Such As Press Releases, Television, And Radio? Broken Out By Institutional Importance Placed On Video Marketing.; Table 3.49: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Other Forms Of Marketing, Such As Press Releases, Television, And Radio? Broken Out By Enrollment.; Table 3.50: To The Best Of Your Knowledge, What Percentage Of Your Video Views Comes From Other Forms Of Marketing, Such As Press Releases, Television, And Radio? Broken Out By Type Of Institution.; Table 3.51: How Many Completed Views Has Your Most Popular Video Received Over The Course Of Its Video Life?; Table 3.52: How Many Completed Views Has Your Most Popular Video Received Over The Course Of Its Video Life? Broken Out By Public Or Private College Status.; Table 3.53: How Many Completed Views Has Your Most Popular Video Received Over The Course Of Its Video Life? Broken Out By Institutional Importance Placed On Video Marketing.; Table 3.54: How Many Completed Views Has Your Most Popular Video Received Over The Course Of Its Video Life? Broken Out By Enrollment.; Table 3.55: How Many Completed Views Has Your Most Popular Video Received Over The Course Of Its Video Life? Broken Out By Type Of Institution.; Table 3.56: In The Past Year, How Many Completed Views Have All Of Your Videos Tallied On All Video File Sharing Sites?; Table 3.57: In The Past Year, How Many Completed Views Have All Of Your Videos Tallied On All Video File Sharing Sites? Broken Out By Public Or Private College Status.; Table 3.58: In The Past Year, How Many Completed Views Have All Of Your Videos Tallied On All Video File Sharing Sites? Broken Out By Institutional Importance Placed On Video Marketing.; Table 3.59: In The Past Year, How Many Completed Views Have All Of Your Videos Tallied On All Video File Sharing Sites? Broken Out By Enrollment.; Table 3.60: In The Past Year, How Many Completed Views Have All Of Your Videos Tallied On All Video File Sharing Sites? Broken Out By Type Of Institution.; Table 4.1: How Many Individuals Working In Your Department Spend At Least 10% Of Their Work Time Developing Or Marketing Videos?; Table 4.2: How Many Individuals Working In Your Department Spend At Least 10% Of Their Work Time Developing Or Marketing Videos? Broken Out By Public Or Private College Status.; Table 4.3: How Many Individuals Working In Your Department Spend At Least 10% Of Their Work Time Developing Or Marketing Videos? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.4: How Many Individuals Working In Your Department Spend At Least 10% Of Their Work Time Developing Or Marketing Videos? Broken Out By Enrollment.; Table 4.5: How Many Individuals Working In Your Department Spend At Least 10% Of Their Work Time Developing Or Marketing Videos? Broken Out By Type Of Institution.; Table 4.6: Approximately How Many Man-hours (One Full-time Worker’s Year Is Roughly 2,000 Man-hours) Does Your Organization Spend Per Year On Video Development And Marketing?; Table 4.7: Approximately How Many Man-hours (One Full-time Worker’s Year Is Roughly 2,000 Man-hours) Does Your Organization Spend Per Year On Video Development And Marketing? Broken Out By Public Or Private College Status.; Table 4.8: Approximately How Many Man-hours (One Full-time Worker’s Year Is Roughly 2,000 Man-hours) Does Your Organization Spend Per Year On Video Development And Marketing? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.9: Approximately How Many Man-hours (One Full-time Worker’s Year Is Roughly 2,000 Man-hours) Does Your Organization Spend Per Year On Video Development And Marketing? Broken Out By Enrollment.; Table 4.10: Approximately How Many Man-hours (One Full-time Worker’s Year Is Roughly 2,000 Man-hours) Does Your Organization Spend Per Year On Video Development And Marketing? Broken Out By Type Of Institution.; Table 4.11: Does Your Organization Have Any Individuals Whose Full-time Job Is To Make Or Market Videos?; Table 4.12: Does Your Organization Have Any Individuals Whose Full-time Job Is To Make Or Market Videos? Broken Out By Public Or Private College Status.; Table 4.13: Does Your Organization Have Any Individuals Whose Full-time Job Is To Make Or Market Videos? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.14: Does Your Organization Have Any Individuals Whose Full-time Job Is To Make Or Market Videos? Broken Out By Enrollment.; Table 4.15: Does Your Organization Have Any Individuals Whose Full-time Job Is To Make Or Market Videos? Broken Out By Type Of Institution.; Table 4.16: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video Production?; Table 4.17: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video Production? Broken Out By Public Or Private College Status.; Table 4.18: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video Production? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.19: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video Production? Broken Out By Enrollment.; Table 4.20: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video Production? Broken Out By Type Of Institution.; Table 4.21: Have You Ever Hired A Consultant Or Outside Firm To Help You With Script Writing And Video Content Development?; Table 4.22: Have You Ever Hired A Consultant Or Outside Firm To Help You With Script Writing And Video Content Development? Broken Out By Public Or Private College Status.; Table 4.23: Have You Ever Hired A Consultant Or Outside Firm To Help You With Script Writing And Video Content Development? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.24: Have You Ever Hired A Consultant Or Outside Firm To Help You With Script Writing And Video Content Development? Broken Out By Enrollment.; Table 4.25: Have You Ever Hired A Consultant Or Outside Firm To Help You With Script Writing And Video Content Development? Broken Out By Type Of Institution.; Table 4.26: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video Keyword And Metadata Development?; Table 4.27: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video Keyword And Metadata Development? Broken Out By Public Or Private College Status.; Table 4.28: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video Keyword And Metadata Development? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.29: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video Keyword And Metadata Development? Broken Out By Enrollment.; Table 4.30: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video Keyword And Metadata Development? Broken Out By Type Of Institution.; Table 4.31: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video File Sharing Submission And Relations Strategy?; Table 4.32: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video File Sharing Submission And Relations Strategy? Broken Out By Public Or Private College Status.; Table 4.33: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video File Sharing Submission And Relations Strategy? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.34: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video File Sharing Submission And Relations Strategy? Broken Out By Enrollment.; Table 4.35: Have You Ever Hired A Consultant Or Outside Firm To Help You With Video File Sharing Submission And Relations Strategy? Broken Out By Type Of Institution.; Table 4.36: In The Past Two Years, How Much Has Your Organization Spent On Advertising Agencies, Video Production Consultants, And Other Firms, Consultants And Freelancers For The Purpose Of Producing Or Marketing Videos?; Table 4.37: In The Past Two Years, How Much Has Your Organization Spent On Advertising Agencies, Video Production Consultants, And Other Firms, Consultants And Freelancers For The Purpose Of Producing Or Marketing Videos? Broken Out By Public Or Private College Status.; Table 4.38: In The Past Two Years, How Much Has Your Organization Spent On Advertising Agencies, Video Production Consultants, And Other Firms, Consultants And Freelancers For The Purpose Of Producing Or Marketing Videos? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.39: In The Past Two Years, How Much Has Your Organization Spent On Advertising Agencies, Video Production Consultants, And Other Firms, Consultants And Freelancers For The Purpose Of Producing Or Marketing Videos? Broken Out By Enrollment.; Table 4.40: In The Past Two Years, How Much Has Your Organization Spent On Advertising Agencies, Video Production Consultants, And Other Firms, Consultants And Freelancers For The Purpose Of Producing Or Marketing Videos? Broken Out By Type Of Institution.; Table 4.41: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Direct Mail Marketing?; Table 4.42: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Direct Mail Marketing? Broken Out By Public Or Private College Status.; Table 4.43: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Direct Mail Marketing? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.44: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Direct Mail Marketing? Broken Out By Enrollment.; Table 4.45: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Direct Mail Marketing? Broken Out By Type Of Institution.; Table 4.46: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Pay-per-click Keyword Advertising On Search Engines?; Table 4.47: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Pay-per-click Keyword Advertising On Search Engines? Broken Out By Public Or Private College Status.; Table 4.48: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Pay-per-click Keyword Advertising On Search Engines? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.49: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Pay-per-click Keyword Advertising On Search Engines? Broken Out By Enrollment.; Table 4.50: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Pay-per-click Keyword Advertising On Search Engines? Broken Out By Type Of Institution.; Table 4.51: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Newspaper Or Magazine Ads?; Table 4.52: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Newspaper Or Magazine Ads? Broken Out By Public Or Private College Status.; Table 4.53: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Newspaper Or Magazine Ads? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.54: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Newspaper Or Magazine Ads? Broken Out By Enrollment.; Table 4.55: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Newspaper Or Magazine Ads? Broken Out By Type Of Institution.; Table 4.56: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Television Or Radio Advertising?; Table 4.57: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Television Or Radio Advertising? Broken Out By Public Or Private College Status.; Table 4.58: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Television Or Radio Advertising? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.59: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Television Or Radio Advertising? Broken Out By Enrollment.; Table 4.60: How Would You Rate The Cost Effectiveness Of Video Marketing Vis-à-vis Television Or Radio Advertising? Broken Out By Type Of Institution.; Table 4.61: Does Your College Maintain One Or More Marketing Oriented Video Blogs?; Table 4.62: Does Your College Maintain One Or More Marketing Oriented Video Blogs? Broken Out By Public Or Private College Status.; Table 4.63: Does Your College Maintain One Or More Marketing Oriented Video Blogs? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.64: Does Your College Maintain One Or More Marketing Oriented Video Blogs? Broken Out By Enrollment.; Table 4.65: Does Your College Maintain One Or More Marketing Oriented Video Blogs? Broken Out By Type Of Institution.; Table 4.66: Does Your College Offer A Virtual Tour On The College Website?; Table 4.67: Does Your College Offer A Virtual Tour On The College Website? Broken Out By Public Or Private College Status.; Table 4.68: Does Your College Offer A Virtual Tour On The College Website? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.69: Does Your College Offer A Virtual Tour On The College Website? Broken Out By Enrollment.; Table 4.70: Does Your College Offer A Virtual Tour On The College Website? Broken Out By Type Of Institution.; Table 4.71: Does Your College, For Marketing Purposes, Send Video Links With Emailed Press Releases?; Table 4.72: Does Your College, For Marketing Purposes, Send Video Links With Emailed Press Releases? Broken Out By Public Or Private College Status.; Table 4.73: Does Your College, For Marketing Purposes, Send Video Links With Emailed Press Releases? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.74: Does Your College, For Marketing Purposes, Send Video Links With Emailed Press Releases? Broken Out By Enrollment.; Table 4.75: Does Your College, For Marketing Purposes, Send Video Links With Emailed Press Releases? Broken Out By Type Of Institution.; Table 4.76: Does Your College Send Podcasts Or Other Videos To Prospective Students?; Table 4.77: Does Your College Send Podcasts Or Other Videos To Prospective Students? Broken Out By Public Or Private College Status.; Table 4.78: Does Your College Send Podcasts Or Other Videos To Prospective Students? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.79: Does Your College Send Podcasts Or Other Videos To Prospective Students? Broken Out By Enrollment.; Table 4.80: Does Your College Send Podcasts Or Other Videos To Prospective Students? Broken Out By Type Of Institution.; Table 4.81: Does Your College Have A Library Of Podcasts Or Other Videos That Can Be Downloaded On Demand By Prospective Students?; Table 4.82: Does Your College Have A Library Of Podcasts Or Other Videos That Can Be Downloaded On Demand By Prospective Students? Broken Out By Public Or Private College Status.; Table 4.83: Does Your College Have A Library Of Podcasts Or Other Videos That Can Be Downloaded On Demand By Prospective Students? Broken Out By Institutional Importance Placed On Video Marketing.; Table 4.84: Does Your College Have A Library Of Podcasts Or Other Videos That Can Be Downloaded On Demand By Prospective Students? Broken Out By Enrollment.; Table 4.85: Does Your College Have A Library Of Podcasts Or Other Videos That Can Be Downloaded On Demand By Prospective Students? Broken Out By Type Of Institution.

The Survey of College Use of Video in Marketing

Share this report

Other tasks

Research Assistance

Related Markets

Colleges & Universities Reports

Free Alert Me service