The Grandparent Market: Spending by American Grandparents on their Grandchildren

Primary Research Group
May 1, 2005
181 Pages - SKU: PF1164528
License type:
Countries covered: United States

This report presents detailed data based on an extensive survey of more than 300 American grandparents. The reports presents detailed findings on spending by American grandparents for board games, action figures, dolls, and other toys, children's books, dance equipment, sports equipment with data broken out for baseball, basketball, soccer, figure skating, ice hocky, tennis, golf, skateboarding and other sports. Includes detailed data for spending on clothing, video games, trips to amusement parks and other tourist attractions, candy and sweets and other items.

Includes specific data for number of grandchildren per household, spending for the December holiday season, and spending on birthdays. The report has more than 170 pages and 600 tables of data exploring spending by American grandparents on their grandchildren.



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