Global Higher Education Technology Transfer Office Outreach & Marketing Activities
Primary Research Group
December 1, 2011 102 Pages - SKU: PF6773812
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Countries covered: Global
This 102-page report is derived from our popular Global Higher Education Technology Transfer Office Benchmarks (ISBN 1-57440-167-X), an extensive study based on information provided by 35 university technology transfer offices in the US, the UK, and Europe. This condensed incarnation focuses solely on internal and external marketing efforts, developments in public relations, and the partnerships formed by tech transfer offices. With over 200 tables, the report follows office trends and practices concerning invention disclosure reports, including the roles played by faculty members. The report investigates the public relations efforts of these offices, outlining departmental spending habits on several vehicles of marketing, including web advertising, mass mailings, and video and media productions. Do these offices partner with any foreign universities? Do they partner with any industry or company groups? These questions and more are answered.
Just a few of the many findings from this report are:
- US universities, on average, generate 68% more invention disclosure reports than universities abroad
- Just 6.54% of the offices surveyed use an outside public relations firm
- Universities with an enrollment under 10,000 students spent an average of nearly $6,000 on the printing of promotional materials in 2010
- Offices in the Energy field had, on average, more professionals dedicated to spin out companies in 2011 than any other technological areas, surpassing all others by a nearly 2:1 margin
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- TABLE OF CONTENTS
- LIST OF TABLES
- QUESTIONNAIRE
- PARTICIPANTS
- ABOUT THE AUTHORS
- SUMMARY OF MAIN FINDINGS
- CHAPTER ONE: INTERNAL AND EXTERNAL MARKETING AND TECHNOLOGY DEVELOPMENT
- Question One: How many invention disclosure reports did the office receive from faculty in 2009?
- Question Two: How many invention disclosure reports did the office receive from faculty in 2010
- Question Three: How many invention disclosure reports are expected to be received by the office from faculty in 2011?
- Question Four: What percentage of the invention disclosure reports was the office initially contacted by the faculty member in 2009 (as opposed to solicited by the office itself)?
- Question Five: For what percentage of the invention disclosure reports was the office initially contacted by the faculty member in 2010 (as opposed to solicited by the office itself)?
- Question Six: What percentage of invention disclosure reports were proffered by a faculty member in 2011 (as opposed to solicited by the office itself)?
- Question Seven: What percentage resulted from strong encouragement by the technology transfer office in 2009?
- Question Eight: What percentage resulted from strong encouragement by the technology transfer office in 2010?
- Question Nine: What percentage can result from strong encouragement by the technology transfer office in 2011?
- Question Ten: Are any employees only responsible for internal marketing to faculty? If so, how many in 2009?
- Question Eleven: Are any employees only responsible for internal marketing to faculty? If so, how many in 2010?
- Question Twelve: How many employees are planned to be only responsible for internal marketing to faculty in 2011?
- Question Thirteen: Are any employees responsible for only external marketing to Industry? How many in 2009?
- Question Fourteen: Are any employees responsible for only external marketing to Industry? How many in 2010?
- Question Fifteen: Are any employees responsible for only external marketing to Industry? How many in 2011?
- Question Sixteen: How many professionals were dedicated to spin out companies in 2009?
- Question Seventeen: How many professionals were dedicated to spin out companies in 2010?
- Question Eighteen: How many professionals are dedicated to spin out companies in 2011?
- Question Nineteen: Does the office use an outside public relations firm?
- Question Twenty: Does the office use the university public relations department?
- CHAPTER TWO: DEVELOPMENTS IN PUBLIC RELATIONS
- Question Twenty-one: Describe developments in your public relations efforts. How often do you send out releases? To whom do you send them? What results have you achieved and what do you recommend?
- Question Twenty-two: How often do you send out releases? To whom do you send them? What results have you achieved and what do you recommend?
- Question Twenty-three: Do you send electronic releases?
- Question Twenty-four: Do you send paper releases?
- Question Twenty-five: Have you used e-marketing extensively? Google ads, blog marketing, Facebook marketing, opt in email, search engine optimization or ezine advertising? If you have used any of these means what have been the results?
- Question Twenty-six: How much did the office spend on mass mailings in 2010?
- Question Twenty-seven: How much did the office spend on web advertising (Google ads/Facebook/other online marketing) in 2010?
- Question Twenty-eight: How much did the office spend on printing of promotional materials in 2010? In US$
- Question Twenty-nine: How much did the office spend on trade shows/fairs/invention fairs - travel and lodging costs in 2010? In US$
- Question Thirty: How much did the office spend on trade shows/fairs/invention fairs - booth & attendance fees in 2010? In US$
- Question Thirty-one: How much did the office spend on space ads in publications in 2010? In US$
- Question Thirty-two: How much did the office spend on website development in 2010? In US$
- Question Thirty-three: How much did the office spend on video and media productions in 2010? In US$
- CHAPTER THREE: PARTNERSHIPS
- Question Thirty-four: Does the office partner with any foreign universities? If so, how many in 2009?
- Question Thirty-five: Does the office partner with any foreign universities? If so, how many in 2010?
- Question Thirty-six: Does the office partner with any foreign universities? If so, how many does it plan to partner with in 2011?
- Question Thirty-seven: Which countries does the office partner with?
- Question Thirty-eight: Does the Office partner with any Industry or Company
- groups? How Many? What industries generally? Describe your efforts
- Question Thirty-nine: Does the office support special research institutes or organizations of technology interest? If so, how? With funding? Advisory services? Explain
- Question Forty: Does the office invest in university startup spinout companies with funding or management assistance? Does the office help arrange financing for private sector vendors in its technology?
- Question Forty-one: Continued from previous question: Is there a special investment fund with office management and employees? How many?
- Question Forty-two: How easy is it for your office to collaborate with other university outreach departments such as the business school, grants and contracts, university outreach, international programs? Are there budget constraints to collaboration?
- Question Forty-three: Has your institution merged your office with others or otherwise re-organized the institutional relationship between your office and the Office of the General Counsel, the medical or business schools, grants and contracts or other offices?
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