Alternative Medicine: Current and Planned Usage by Mature Americans

Primary Research Group
August 1, 2004
152 Pages - SKU: PF1032414
License type:
Countries covered: United States

Alternative Medicine:  Current and Planned Usage by Mature Americans

 
This report looks closely at the attitudes of mature Americans towards alternative medical treatment such as chiropractice, homeopathic medicine, naturopathy, acupuncture, traditional Chinese mediicine, Feng Shu, Q-Dong, Magnet Therapy, Hydrotherapy, Osteopathy, Aroma Therapy, Wheatgrass Therapy and other treatments and approaches. Gives data on name recognition of the therapies, usage, and opinions on their value.

As alternative medicine seeks to gain a foothold in the broader American medical marketplace, it is particularly important that it begin to penetrate markets for medical treatments for individuals aged 50 and over, who account for significantly more than 65% of the nation’s overall medical expenditures.



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