Plunkett's Advertising & Branding Industry Trends & Statistics 2013: A Summary of Plunkett's Advertising & Branding Industry Almanac 2013

PLUNKETT'S ADVERTISING & BRANDING INDUSTRY TRENDS & STATISTICS 2013

Key Features:

• Industry trends analysis, market data and competitive intelligence
• Market forecasts and Industry Statistics

Pages: 50
Statistical Tables Provided: 10
Geographic Focus: Global

A condensed market research report excerpted from Plunkett’s Advertising & Branding Industry Almanac 2013, including forecasts and market estimates, technologies analysis and vital statistical tables. You will gain significant insights that can help you shape your own strategy for business development, product development and investments.

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?

Contents, Statistics, Forecasts and Analysis Include:

Major Trends Affecting the Advertising & Branding Industry

1) Introduction to the Advertising and Branding Industry
2) Media Consolidation and Globalization
3) Online Advertising Becomes More Targeted, Takes 25% Share of U.S. Advertising Market
4) Groupon and Other Coupon Firms Compete Aggressively for Consumers’ Attention
5) Targeted Advertising Boosts Social Network Revenues
6) Google Dominates Online Video Advertising
7) Global Broadband Market Hits 2 Billion Subscribers, Fixed and Wireless
8) Television Ads Evolve to Face New Challenges
9) DVR Market Evolves/Time-Shifting Hurts Advertisers
10) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
11) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
12) User Generated Content Drives Social Media and Generates Ad Revenues
13) Newspapers and Magazines See Excellent Growth in Digital Editions and Apps
14) Billboards Go Digital
15) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly
16) Private Label Brands Grow in Share of Total Store Sales
17) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
18) Hispanic Market Attracts Growing Advertising and Marketing Focus
19) Ad Market in China Booms
20) Growth in Big Data Supported by Expansion of Cloud Computing

Advertising & Branding Industry Statistics

1) Advertising & Branding Industry Overview
2) Estimated U.S. Advertising Sector Revenues by NAICS Code: 2007-2012
3) Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012
4) Employment in the Advertising & Related Services Industry, U.S.: 1990-2013
5) Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S. 2007-2012
6) Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012
7) Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012
8) Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012
9) Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012
10) Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2007-2012