Working Paper: #1 Implications for Retail Adaption of Digital Signage SystemsPlatt Retail Institute, L.L.C.October 1, 2004 34 Pages - SKU: PLTT1169936 |
| Digital signage systems are rapidly being adopted by some of the largest retailers in the world, including Tesco, Target, the United States Postal Service and the Bank of America. The rationale for implementing this emerging technology includes the impact upon the customer shopping experience and the related financial implications for a retailer. This Working Paper explores the decision matrix supporting retailer adoption of digital signage systems, reviews the considerations required for an implementation, and advances a framework for assessing a retail digital signage ("RDS") system. This is significant for the following reasons: 1. The cost associated with implementing an RDS system can be substantial. 2. The failure to adopt an RDS system may place a retailer at a competitive disadvantage. 3. The benefits to be derived from RDS can be considerable. |
