Working Paper #5: Impacting The Customer Experience At A Bank Branch Through A Digital Communications NetworkPlatt Retail Institute, L.L.C.June 19, 2006 33 Pages - SKU: PLTT1300391 |
| The retail banking business is extremely competitive. Compounding this, consumers consider banking products and services to be commoditized offerings. Due to the competitive nature of the industry on the one hand, and the homogenized view of its product and service offerings on the other, retail banks are challenged to develop meaningful marketing activities to ensure new customer acquisition and to sell additional, higher margin products and services to current clients. In this Working Paper, the attributes of a branch DCN are detailed. The significance of the branch and the importance of enhancing the customer experience therein is also addressed. In addition, the major benefits to be derived from a branch DCN are delineated. Concepts relative to measuring the effectiveness of a bank DCN are also advanced. |
Related Markets
- Banking & Financial Services
- Retail Banking
- General Banking & Financial Services
- CRM & Customer Service
- CRM
- Product Consumption
- Financial
- Technology & Media
- Software & Enterprise Computing
Software & Enterprise Computing Reports
- IDC Competitive Market Insight: SAP Calendar 1Q12 Update
- Analysis of the Latin American Contact Center Outsourcing Services Market
- Analysis of the Latin American Contact Center Outsourcing Services Market
- Firstsource Solutions Limited: Bringing Global Best Practices to the India Market
- US Business Applications Expenditures by Size of Business, 2011-2016
