| Whether a routine matter, such as a sporting event; an important concern, such as class registration; or a critical instance, such as a campus emergency, understanding the most effective and timely manner in which to relay messages to students is an issue worthy of investigation. “Communication Effectiveness in Higher Education” reports on the results from a research study that examined the methods currently being used by universities to communicate with their students.
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- A. Introduction
- B. Background
- I. Definition of Communication
- II. Information Types at Academic Institutions
- III. Information Delivery Channels at Academic Institutions
- C. Test Design and Models
- D. Results
- I. Students have Preferred Communication Channels
- II. Universities Continue to Use Older, Less-Effective Mass Media Delivery Channels…..22
- III. Communication Channels Are Not Being Used Accurately
- IV. Irrelevant Messages Are Crowding Out Important Communications
- E. The Emergence of Digital Signage as an Effective Communication Medium…..26
- I. Application in Academic Settings
- II. University Feedback on Digital Signage
- III. Student Response to Digital Signage
- F. Conclusion
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