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Online Games Market in Taiwan

Pearl Research
April 20, 2007
77 Pages - SKU: PRLR1480453

Abstract Table of Contents Related Reports

Countries covered: Taiwan

Pearl Research's exclusive 76+ page report analyzes the emergence of Taiwan's online gaming market. Pearl Research estimates the online games market in Taiwan, inclusive of MMORPG and casual games will exceed $300 million in 2007. These findings are contained in Pearl Research's “Online Games Market in Taiwan” study which analyzes the domestic online games market in Taiwan.

Pearl Research’s key findings:
- While MMORPGs continue to represent the largest segment in the market, casual games are growing at a faster pace.

- Compelling and culturally relevant game content, the low cost ($12-$15 per month) to play games and high Internet penetration (15.4 million Internet users) in Taiwan drove growth in the online games market. The introduction of free-to-play games in 2004 help revitalized Taiwan’s online games industry. Game operators believe gamers will contribute more revenue under the free-to-play model instead of under the traditional subscription model.

This exclusive study includes an analysis of these trends:
Online Games - Growth of casual games and its effect on increasing game adoption.
- What’s popular at Internet cafes and their role in influencing the growth of the games market.
- Key metrics: market sizing and forecasts, size of casual versus MMORPG segment, game operator market share, top titles with concurrent user numbers
- Discussion of relevant trends, current marketplace conditions for online games and the effect of piracy

METHODOLOGY
GLOSSARY OF TERMS AND ABBREVIATIONS
I. EXECUTIVE SUMMARY
II. SOCIO-ECONOMIC OVERVIEW: ECONOMY; Per Capita Income; POPULATION; UNIQUE CHARACTERISTICS OF TAIWANESE SOCIETY
III. PC HARDWARE, INTERNET AND BROADBAND: PC HARDWARE; INTERNET AND BROADBAND
IV. INTERNET CAFES
V. DEFINING ONLINE GAMES
VI. ONLINE GAMES MARKET OVERVIEW: DRIVERS TO GROWTH; INHIBITORS TO GROWTH; UNIQUE CHARACTERISTICS OF ONLINE GAMES
VII. TOP ONLINE GAMES: Soul of the Ultimate Nation (SUN); Webzen; CABAL; Fugleman; Freestyle; Cayenne Tech; Rohan; YNK Korea
VIII. TOP GAME OPERATORS
IX. EXTENDED COMPANY PROFILES
CHINESE GAMER CORP.: History; Strategy; Games; Financial Information
GAMANIA DIGITAL ENTERTAINMENT: History; Strategy; Games; TV Show; Payment Platform; Financial Information
GIGAMEDIA LIMITED: History; Cambridge Entertainment Software (CES); FunTown
T2CN: Financial Information
INTERNATIONAL GAMES SYSTEM: History; Operation; Online Games; Financial Information
INSREA: History; Games
INTERSERV INTERNATIONAL INC.: History; Game Development; Financial Information
SOFTSTAR ENTERTAINMENT INC.: History; Games; Financial Information
SOFT-WORLD INTERNATIONAL CORP.: History; Strategy; Games; Financial Information
WAYI INTERNATIONAL ENTERTAINMENT: History; Games; Financial Information
WINKING: Fantastic Melody Online (FM Online)
USERJOY: The Legend of Three Kingdoms Online
X. ONLINE GAMER BEHAVIOR AND PREFERENCES
XI. SOFTWARE PIRACY: Forms of Piracy; Government Anti-Piracy Enforcements
XII. RETAIL AND DISTRIBUTION STRUCTURE: TOP CONVENIENCE STORE CHAINS
XIII. CONCLUSIONS
TABLE OF FIGURES: Figure 1: Online Games Market Forecast 2006-2010 Data Table, $m; Figure 2: Key Country Metrics; Figure 3: Taiwan’s Population by Age Group; Figure 4: Major Cities in Taiwan (population, thousands) October 2006 Data; Figure 5: Correlation between PC Ownership and Education Levels; Figure 6: Taiwan’s PC Penetration and Monthly Income (Income in USD); Figure 7: Growth of Internet Users in Taiwan (in millions of users); Figure 8: Broadband Penetration by Age Groups; Figure 9: Photos of High-End Internet Cafes in Taiwan; Figure 10: Examples of Web, Casual and MMORPG Games; Figure 11: Online Games Market Forecast 2006-2010 Graph, $m; Figure 12: Online Games Market Forecast 2006-2010 Data Table, $m; Figure 13: Payment Models for Top Online Games; Figure 14: Most Popular Online Game Forums April 2007; Figure 15: Screen Shot of SUN; Figure 16: Screen Shots of CABAL; Figure 17: Screen Shots of Freestyle; Figure 18: Select Top Titles in Operation in Taiwan; Figure 19: Online Publisher Market Share CY 2006; Figure 20: Comparison of Public Taiwanese Game Companies; Figure 21: Game Company Revenue Growth 2003 to 2006; Figure 22: Screen Shots of Wonderland Online; Figure 23: Screen Shots of Huang Yi Online; Figure 24: Chinese Gamer Financials 2003-2006; Figure 25: Title Shots of Recent Updates of Lineage; Figure 26:Screen shots of Gamania’s Maple Story and Mabinogi; Figure 27: Hosts of Dian Wan Te Gong; Figure 28: Gamania Financials 2003-2006; Figure 29: Earnings of Gamania’s Subsidiaries (NT in 1,000s); Figure 30: Screen Shots of FunTown Games; Figure 31: Screen Shots of T2CN’s Freestyle; Figure 32: Gigamedia Financials 2003-2005; Figure 33: IGS’s arcade consoles; Figure 34: Screen Shots of Feng Sheng II; Figure 35: Screen Shots of We Dancing Online; Figure 36: IGS Financials 2003-2006; Figure 37: Screen Shots from Audition; Figure 38: Screen Shots from Dekaron; Figure 39: Logos for Iron Phoenix, M2 and Swordsman Online; Figure 40: Interserv Financials 2003-2006; Figure 41: Screenshots from La Frontera; Figure 42: Screenshot from Rich Online; Figure 43: Softstar Financials Q3 2005-Q3 2006; Figure 44: Screen Shots of Perfect World; Figure 45: Screen Shots of Battle and Battle Dungeon in RF Online; Figure 46: Soft-World Financials 2003-2006; Figure 47: Characters from Yulgang; Figure 48: Poster for SF Online; Figure 49: Wayi Financials 2003-2006; Figure 50: Screenshots of FM Online; Figure 51: Screenshots of The Legend of Three Kingdoms Online; Figure 52: Player categories by age groups; Figure 53: Preferred form of fees; Figure 54: Monthly spending on online entertainment (in NT$, NT$33=$1); Figure 55: Monthly spending on online games (in NT$, NT$33=$1); Figure 56: Player Experience; Figure 57: Reasons for playing online games; Figure 58: Factors in Choosing Games; Figure 59: Favorite Type of Game; Figure 60: Preferred Graphic Styles; Figure 61: Reasons for Dissatisfactions; Figure 62: Game Prepaid Cards; Figure 63: Top Convenience Store Chains in Taiwan; Figure 64: Rest Area at an Hi-life Store

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