Internet Cafes/Game Rooms in Asia

Leading market research and consulting firm Pearl Research is pleased to announce the release of its new “Internet Cafes in Asia” study. Highlights from the study:

• There are more than 340,000 Internet cafes across Asia,
• Some of the larger Internet cafes in China can have more than 200 PCs per café, a prime target for PC and hardware manufacturers. In India and Vietnam, cafes tend to be much smaller and have less than 20 seats, on average. Even with 86% PC penetration, Korean gamers still flock to Internet cafes.
• For game operators and publishers, working with Internet cafes requires a different strategy.

Critical challenges for Internet cafes include high real estate and labor costs, increasing government scrutiny; consumers playing at home and a negative reputation amongst some consumers.

The “Internet Cafes in Asia” report provides an in-depth analysis of the Internet café market, executive summary; market sizing; inhibitors and drivers to growth; deep marketplace analysis; and strategic conclusions.