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Games Market in India: Online, Console, Video Games and Mobile

Pearl Research
January 1, 2010
50 Pages - SKU: PRLR2552097

Abstract Table of Contents Related Reports

Countries covered: Tajikistan

Pearl Research is pleased to announce the release of a new version of our "Games Market in India" study covering the online, packaged PC, mobile and console games (Xbox, PlayStation 3 and others). India has always attracted attention with a fast-growing economy, large legion of English-speaking middle-class and a thriving information technology (IT) sector. There has been extensive investments in India's digital entertainment sector with new launches and a proliferation in the number of mobile titles.

Does the hype match actual market conditions? Can companies turn a profit in the market?

This study includes metrics such as market sizing, online games concurrent numbers, console penetration, number of mobile games downloads, PC and Internet penetration, along with in-depth discussion of trends and market players covering online, packaged PC, mobile and console games. This Pearl Research report provides an analysis of the online games market in India and includes:

Executive summary
Analysis of the Indian middle class
Key metrics such as the size of the games market in India, number and growth in Internet users, broadband penetration and PC penetration
Inhibitors and drivers to market growth
Discussion of Internet cafes and their role in the online games market
Examination of MMOGs currently in the market
Interest of Korean game publishers' in India
Profiles of key players
Comparison of China and India’s online games market

Methodology
Glossary of Terms and Abbreviations
Defining Online Games
I. Executive Summary
II. PC Hardware
III. Internet and Broadband: Speed and Price of Broadband; “The Great Firewall of China”; Social Networking in China; Qzone; Renren; Kaixin001
IV. Internet Cafes: Demographic Profile; Government Regulations of Internet Cafes
V. Unique Characteristics of Online Games: Online Games Marketing
VI. Games Market Top Trends: Company Updates - Concentration of Top Players; Original Content and Licensing; Finding New Gamers; IPO of Gaming Companies; Delicate Balance for ARPU; Virtual Currency Regulations
VII. Games Market Forecasts: MMORPG; Casual Games; Casual Games Revenue Models; In-Game Advertising
VIII. Drivers to Growth
IX. Inhibitors to Growth
X. Top Online Games
XI. Billing and Payment Methods
XII. Leading Game Publishers and Operators: Giant Interactive Group; Key Highlights; Strategy; Games; Zhengtu Online; Other Games; Financial Information; Future Outlook; NetEase; Key Highlights; Strategy; Netease Games; World of Warcraft; Financial Information; Future Outlook; NetDragon; Key Highlights; Games; Financial Information; Marketing Developments; History; Future Outlook; Shanda Games; Key Highlights; Games; Financial Information; Mochi Media Acquisition; Marketing Developments; History; Future Outlook; Changyou; Key Highlights; Relationship with Sohu/IPO Spinoff; Changyou’s Games; Tianlong Babu; Overseas Licensing Revenues; Blade Online and Blade Hero 2; Upcoming Titles; Financial Analysis; Future Outlook; Tencent; Key Highlights; Products; Metrics for Online Games and Social Networking; Financial Information; Future Outlook; The9 Limited; Key Highlights; World of Warcraft; Strategy; Games; Financial Analysis; Future Outlook; Perfect World; Key Findings; Strategy; Games; Financial Information; Future Outlook; CDC Games; Guangyu Huaxia; 9you; Games; Audition; Future Outlook; Kingsoft; Games; Financial Analysis; Marketing Developments; Conclusion; LineKong
Appendix: Socio-Economic Overview, Software Piracy and Government Regulations
XIII. Socio-Economic Overview: Economy; Development in the Western Regions; Population; Per Capita Income; Regional Differences; One-Child Policy; Gaming Centers; Unique Characteristics of Chinese Society; Guanxi; Transparency and Corruption
XIV. Software Piracy: Internet Download and Peer to Peer File Sharing; Physical Piracy; Pirate Servers; Lack of government enforcement; Low per capita income and consumer habits
XV. Government Regulations: Government Agencies Involved in Regulating Games; Fatigue System
Table of Figures: Figure 1: Matrix Comparing Casual and MMORPG Games in China; Figure 2: Market Forecasts 2006 to 2014 Data Table, $m; Figure 3: PC Sales; Figure 4: Number of Broadband and Dial-Up Connections in China; Figure 5: Growth in Usage Rate of Gamers; Figure 6: Age of Internet Users; Figure 7: Frequency of Playing Games Among Internet Users; Figure 8: Social Networking Site Metrics (Number of Users, Income, Education Level, Usage Patterns); Figure 9: Top Social Networking Sites in China; Figure 10: Reasons for Abandoning a Social Network; Figure 11: Percentage of Internet café users in each city; Figure 12: Location for online gaming (multiple-choice); Figure 13: Age Difference Among Chinese Internet Cafe Users; Figure 14: Main Purpose for Going to Internet Cafes; Figure 15: Tencent’s Dungeon and Fighter; Figure 16: Shanda Acquires Mochi Media; Figure 17: Duke of Mount Deer; Figure 18: Characters from Kingsoft’s in-house developed JX 3; Figure 19: Green Version of ZT Online; Figure 20: Screenshots from TLBB; Figure 21: Summary of Regulations Governing Virtual Currencies; Figure 22: Online Games Market Forecast 2006-2014 Graph, $m; Figure 23: Online Games Market Forecast 2006-2014 Data Table, $m; Figure 24: Internet Café in Beijing; Figure 25: CrossFire, one of many shooters on the market; Figure 26: Top Online Games by Concurrent Users Q4 2009; Figure 27: Prepaid game cards; Figure 28: Top Online Games Operators by Revenue 2009; Figure 29: Game Operator Revenue Market Share 2009; Figure 30: Select Operator Licensing Relationships; Figure 31: Screenshots of 51.com; Figure 32: Screenshots of ZT Online; Figure 33: Screenshots of Giant Online; Figure 34: Giant User Metrics (in 000s); Figure 35: Giant Interactive Title Matrix; Figure 36: Westward Journey II and FWJ Metrics - Dec 2009; Figure 37: NetEase Title Matrix; Figure 38: Screenshots of Tianxia II; Figure 39: NetEase’s Corporate Net Income and Revenues; Figure 40: Screenshot of Conquer Online; Figure 41: Screenshot of Eudemons Online; Figure 42: NetDragon’s Game Metrics; Figure 43: Top Three Games by NetDragon; Figure 44: NetDragon’s Corporate Net Income and Revenues Graph; Figure 45: NetDragon’s Corporate Net Income and Revenues ($m); Figure 46: Screenshot of Mir II; Figure 47: Top Titles by Shanda; Figure 48: Shanda’s Corporate Net Income and Revenues (in millions); Figure 49: Shanda Casual and MMORPG Metrics 2007-2009; Figure 50: Mochi Media games; Figure 51: Shanda acquires Hurray! shares; Figure 52: Legend of Mir II advertisements; Figure 53: Duke of Mount Deer; Figure 54: Advertising for Tianlong Babu in Taiwan; Figure 55: TianLong BaBu Metrics; Figure 56: Screenshots of TLBB; Figure 57: Blade Online Logo; Figure 58: Immortal Faith Logo; Figure 59: Sohu Financial Performance (In $m); Figure 60: Tencent Penguin Mascot; Figure 61: Tencent PCU and ACU Metrics 2009; Figure 62: Tencent’s Title Matrix; Figure 63: Tencent’s Corporate Net Income and Revenues ($m); Figure 64: The Brands of Tencent’s Gaming Business; Figure 65: Screenshot of the Burning Crusade; Figure 66: Screenshot of Soul of the Ultimate Nation (SUN); Figure 67: The9’s Corporate Net Income and Revenues; Figure 68: Screenshots of Zhu Xian; Figure 69: Perfect World Select Titles Matrix; Figure 70: Perfect World Financial Analysis Q4 2009; Figure 71: Perfect World ARPU, Average Concurrent Users and APA; Figure 72: Perfect World Releases and Licensing Agreements; Figure 73: Perfect World 2009 Fiscal Year Financials; Figure 74: Yulgang; Figure 75: Guangyu Huaxia’s games; Figure 76: Screenshot of Audition; Figure 77: Screenshot of JX Online 2; Figure 78: Kingsoft MMORPG Metrics 2009; Figure 79: Key Country Metrics; Figure 80: China’s Population by Age Group; Figure 81: Map of China’s Provinces; Figure 82: Major Cities in China (Population in millions); Figure 83: Baidu screenshot

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Games Market in India: Online, Console, Video Games and Mobile

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